You’ve probably seen the sleek, white bottles of "Liquid BioCell" or that viral "Trim" pudding on your Instagram feed. Maybe a friend from high school DM’d you about a "social retail" opportunity. It’s hard to exist in the wellness space without bumping into them. But what is Modere company exactly? Is it just another massive supplement brand, or is there something else going on behind the scenes?
Honestly, the answer is a bit of a mix. Depending on who you ask, Modere is either a pioneer of "clean living" or just a rebrand of a much older network marketing company. To really get it, you have to look at where they came from and why they’re suddenly everywhere in 2026.
The Rebrand That Actually Worked
Modere wasn't born yesterday. While the brand we see today feels modern and tech-savvy, its roots go back to 1992. Back then, it was known as Neways. Neways was a classic multi-level marketing (MLM) company based in Utah, focusing on personal care.
Fast forward to 2013. The company underwent a massive facelift. They didn't just change the logo; they shifted the entire philosophy toward "Live Clean." They ditched thousands of controversial chemicals—things like SLS and phthalates—and leaned hard into the "clean label" movement before it was even a trendy buzzword.
Why the Name Change Mattered
It wasn't just about optics. The rebrand brought in new leadership, including former CEO Asma Ishaq, who joined when Modere acquired her company, Jusuru International. This was the turning point. Ishaq brought the patents for Liquid BioCell, which is basically the engine that drives Modere’s revenue today.
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By 2025, the company saw more shifts. They brought in Nate Frazier (a former GNC executive) as President and COO. They also made headlines recently when Shaklee Corporation reportedly acquired some of their product lines in mid-2025. It’s a fast-moving target, but the core "Live Clean" identity remains the hook.
What Do They Actually Sell?
If you walk into a Modere devotee's kitchen, you’re going to see a few specific things. They aren't just selling vitamins; they’re selling a lifestyle that’s supposed to be "safer" for your family.
- The Collagen Matrix: This is their bread and butter. Their Liquid BioCell isn't like the cheap collagen powder you find at the grocery store. It’s a "matrix" of collagen, hyaluronic acid, and chondroitin sulfate. They have 7 patents on this stuff. They claim it’s more bioavailable, meaning your body actually uses it rather than just... passing it through.
- The Lean Body System: You’ve definitely seen Trim. It’s a liquid spoonful of CLA (Conjugated Linoleic Acid) and collagen. People take it to inhibit fat storage and improve muscle tone. It won the 2018 SupplySide West Editor’s Choice Award for weight management, so it’s got some industry cred.
- Clean Home & Personal Care: They sell everything from toothpaste to laundry detergent. The pitch here is that these products are greywater safe and biodegradable.
Is Modere an MLM?
Let’s address the elephant in the room. People get weird about MLMs. Modere calls their model "Social Retail." Is there a difference? Sorta.
In a traditional MLM, the focus is often on "recruiting" a massive team to make money. Modere tried to pivot this by focusing heavily on customer acquisition. They have a "Share the Love" program where regular customers get a discount code to give to friends. If the friend buys, the customer gets a credit. It feels more like an influencer affiliate program than a basement-full-of-inventory scheme.
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However, they still have "Social Marketers." These are the people who build businesses by selling products and, yes, building teams. They earn commissions based on sales volume. So, while the technology and the "customer-first" interface are modern, the underlying structure is still a direct-sales model.
The 2025 Controversy
It hasn't all been sunshine and collagen. In early 2025, the industry was rocked by rumors of a "sudden shutdown" or massive restructuring. Some reports indicated that Modere was transitioning away from its traditional direct-sales roots to a more omnichannel approach. This caused a lot of friction with long-time distributors. It's a classic example of the tension between a company wanting to scale in retail vs. staying loyal to the people who built the brand through word-of-mouth.
The Science vs. The Hype
Modere loves their clinical studies. They often cite a trial where Liquid BioCell led to a 6000% increase in hyaluronic acid in the body over 28 days. That sounds insane, right?
But here is the nuance: science is rarely that simple. While their specific matrix is patented and has won awards from groups like NutraIngredients, results vary. A supplement isn't a magic wand. If you're eating junk and not sleeping, a spoonful of Trim probably won't give you a six-pack.
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The "Clean Label" aspect is where they truly shine. Their manufacturing facility in Utah is 100% wind-powered. They are obsessed with being EWG Verified and NSF Certified. If you’re someone who spends hours reading labels to avoid "endocrine disruptors," Modere actually makes your life a lot easier by doing the vetting for you.
What Most People Get Wrong
Most people think Modere is just for "moms on Facebook." That's a mistake. They’ve actually moved into the sports performance world with their Modere Axis line, which focuses on the microbiome and gut-brain axis. They are trying to position themselves as a serious biotech-adjacent company, not just a skincare brand.
Also, people often think the products are overpriced. They are definitely premium. You’re going to pay $70+ for a bottle of collagen. The question is whether the "matrix" technology and the "clean" sourcing are worth the markup compared to a $20 tub of bovine powder from a big-box store. For many, the third-party certifications and the lack of "fillers" justify the cost.
Actionable Takeaways if You're Curious
If you're looking into what is Modere company because you want to try the products or join the business, here’s how to handle it:
- Audit your current products: Check your current shampoo or laundry soap on the Think Dirty app. If they score high for toxins, Modere’s household line might be a legitimate upgrade for your health.
- Sample first: Don't buy a $200 "system" right away. Most Social Marketers have sample credits or "Share the Love" codes for $10 off. Use those.
- Check the business math: If you're looking to join as a marketer, ask for the Income Disclosure Statement. Look at what the average person actually makes, not just the top 1%.
- Focus on the Gut: If you want to try the brand, start with Modere Axis Trebiotic. It’s their 3-in-1 prebiotic, probiotic, and postbiotic. It's one of their most scientifically interesting products that doesn't get as much "hype" as the collagen.
Modere is a complex beast. It's a legacy Utah company that successfully reinvented itself for the TikTok era. Whether you love the "social retail" model or not, their commitment to "clean" formulations has forced a lot of other big brands to clean up their act too.
Next Step: You could look up the "EWG Verified" database to see how your current skincare brands compare to Modere's safety ratings.