Ever wonder where that perfectly marbled Wagyu or those hyper-specific Southeast Asian spices in your favorite Dallas bistro actually come from? Honestly, most diners never think about the logistics. They just eat. But for the people running the kitchens, the name Pacific Plus International Inc is usually scribbled on a clipboard somewhere near the loading dock.
It's one of those companies that operates almost entirely behind the veil of the "glamorous" food industry. Based out of Farmers Branch, Texas, they’ve been the backbone for hundreds of Asian fusion spots, traditional grocers, and high-end cafes across the Midwest since 1991. If you've lived in Texas or Oklahoma and eaten something that tasted like a genuine slice of Taipei or Bangkok, there is a very high statistical probability that Pacific Plus had a hand in it.
The Reality of Pacific Plus International Inc
When people search for this company, they often get confused. See, there's a marketing firm in California with a similar name, and a stainless steel distributor too. But the Pacific Plus International Inc we’re talking about is a powerhouse in the Asian food import world. They aren't just "middlemen." They are curators.
Think about the sheer complexity of moving perishable goods from the Far East to a landlocked city like Dallas. You’ve got customs, health inspections, and the brutal reality of cold-chain logistics. Most small restaurant owners can't handle that. They don't have the time to call a port in Kaohsiung at 3:00 AM.
Pacific Plus basically solves that headache. They bring in everything from fresh produce and poultry to dry goods and even the tableware you’re eating off of. It’s a "one-stop shop" model that hasn't really changed in decades because, frankly, it works.
What they actually do (Beyond just moving boxes)
- Custom Branding: This is a big one. You know those custom-printed boba cups or the chopstick sleeves with a specific logo? They handle the sourcing for that. It’s how a mom-and-pop shop starts looking like a franchise.
- The Test Kitchen: They have a state-of-the-art facility where they actually teach restaurant owners how to use new ingredients. If a cafe wants to add a specific type of dessert or a new drink line, they don't just sell them the syrup; they show them how to make the recipe.
- Delivery Logistics: They run their own fleet. For orders over $350, they deliver straight to the door. In the restaurant world, where the "dinner rush" is a constant threat, not having to run to a wholesale club for emergency bok choy is a lifesaver.
Why the Location Matters
Farmers Branch is a strategic choice. It’s tucked right into the Dallas-Fort Worth metroplex. This allows them to hit the massive Korean communities in Carrollton, the diverse food scene in Plano, and the high-volume restaurants in downtown Dallas within an hour.
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Truckers often talk about the facility at 13241 Valley Branch Ln. If you look at driver forums, they’re actually known for being incredibly fast at unloading. In the logistics world, that’s rare. Usually, a warehouse is a place where time goes to die. But here, the forklift operators—folks like Mr. Lee, who’s become something of a local legend among drivers—get people in and out fast. It’s a sign of a well-oiled machine.
The "Hidden" Exclusives
Pacific Plus International Inc isn't just buying generic stuff. They have exclusive brands, particularly in the beverage and dessert space. We’re talking cold-pressed HPP juices that don't have the weird aftertaste of shelf-stable stuff. They also specialize in high-end bubble tea ingredients.
As the "boba craze" turned from a trend into a permanent fixture of the American diet, companies like this became essential. They aren't just selling tea; they’re selling the specific textures (the "QQ" factor) that customers demand. If your tapioca pearls are mushy, your business is dead. Pacific Plus ensures they aren't.
The Struggles of the Industry
It’s not all easy money. The import business is a nightmare right now. Between fluctuating fuel costs and the occasional port strike, keeping shelves stocked is a constant battle. Plus, the Dallas market is getting crowded. Newer, tech-heavy distributors are trying to move in with fancy apps.
Pacific Plus has responded by launching their own app to streamline ordering. It’s a move to keep the old-school reliability but add the new-school convenience. They’re trying to kill those late-night, blurry-eyed phone calls where a chef is trying to dictate an order while a dishwasher is clattering in the background.
Real Actionable Steps for Food Business Owners
If you're actually looking to work with them or someone like them, don't just dive in. There's a process.
- Check the Minimums: Their free delivery starts at $350. If you’re a tiny pop-up, you might need to do pickups instead.
- Verify the Paperwork: You’ll need a Texas Sales and Use Tax Resale Certificate. Don't show up without your tax ID and expect to buy at wholesale prices.
- Use the Test Kitchen: Seriously. If you’re buying their high-end matcha or specialty syrups, ask for a demo. It’s a free resource that most people ignore.
- Bulk Branding: If you’re planning to do custom cups or napkins, do it three months before you think you need them. International shipping for custom goods is slower than the food side.
Pacific Plus International Inc represents a very specific type of American success story: the specialized importer. They don't try to be Amazon. They don't try to sell everything to everyone. They just want to make sure that when you sit down for a bowl of Pho or a plate of Bulgogi in the middle of Texas, it tastes exactly the way it’s supposed to.
To get started, head over to their warehouse in Farmers Branch between 8:00 AM and 5:00 PM on a weekday. It’s better to talk to a rep in person than to just guess on a web form. Set up a tasting for their "Exclusive Brands" line—specifically the HPP juices—to see if the quality jump justifies the price for your specific menu.