You’ve probably seen the shots. That one specific image of Kelsey Plum in a sleek, obsidian-colored bodysuit, or maybe the viral clip of her strutting the "Orange Carpet" like she owns the building. It’s a vibe. Honestly, it’s more than a vibe—it’s a shift in how we look at WNBA stars.
People search for kelsey plum model photos because they’re surprised. There is this weird, outdated expectation that if you’re the NCAA’s all-time leading scorer and a two-time WNBA champion, you’re supposed to live in a gym 24/7, probably wearing a sweat-stained practice jersey.
Plum isn't doing that. She’s leaning into a "sporty-sexy" aesthetic that basically tells the world she can drop 40 points on your head and then hop into a high-fashion editorial without blinking.
The Skims Campaign That Broke the Internet
Let's talk about the big one. In May 2024, Kim Kardashian’s brand, Skims, dropped a campaign featuring a heavy-hitting lineup of WNBA players. We’re talking Candace Parker, Cameron Brink, Skylar Diggins-Smith, and of course, Kelsey Plum.
The photos, shot by Hugh Wilson, featured the athletes in the "Fits Everybody" collection. It wasn't just about selling underwear. It was a cultural moment. Plum looked comfortable. She looked like a professional model.
But here’s the kicker: she didn't look like she was trying to be a model. That's the difference.
She told reporters at the time that she loved how the brand balanced comfort with style. For someone who spends most of her life in high-performance compression gear, that’s a big deal. The campaign was a massive success, but it also sparked some conversation about which types of players get these "glamour" opportunities—specifically pointing out that masc-presenting and darker-skinned players are often left out of these specific high-fashion loops.
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Why the "Dawg" Mentality Matters in Fashion
It’s kinda funny when you think about it. Plum calls her training camp "Dawg Class." She prides herself on "grit" and "toughness." Then she goes and does a campaign for GSTQ (a brand founded by Dany Garcia) where she looks incredibly polished in tailored blazers and bold, structured pieces.
Is it a contradiction?
Not really.
Plum has been very vocal about the fact that "swag" on the court translates to confidence off it. When you search for kelsey plum model photos, you’re seeing the result of a woman who decided she wasn't going to be put in a box.
Her Brand Partnerships
- Under Armour: This is her performance home. She isn't just a "face" here; she's an innovator helping design gear that actually fits female athletes.
- GSTQ: This was where she really leaned into the "contemporary womenswear" look. Think sharp shoulders, deep collars, and vibrant colors.
- Google Pixel: She’s appeared in commercials alongside guys like Giannis Antetokounmpo, proving her marketability is on par with the biggest names in the NBA.
The Red Carpet Factor
If you want to see the "model" side of Kelsey Plum in the wild, you look at the WNBA All-Star Orange Carpet.
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In July 2025, she showed up in a sparkling, fire-red dress that basically set social media on fire. It was bold. It was loud. It was very "Plum." She even did a "twin" moment with Ellie the Elephant (the New York Liberty mascot) because they both had their hair in matching braids.
The year before, in 2024, she rocked a two-piece Marni outfit. She’s working with stylists like Sydney Bordonaro to make sure every look is intentional. She’s not just grabbing something off a rack. She’s building a brand.
What People Get Wrong About Female Athletes and Modeling
There’s a lot of noise about "distractions." You’ll see comments saying players should "focus on the game."
That’s garbage.
Kelsey Plum is a prime example of why that logic fails. She won back-to-back titles with the Las Vegas Aces while these "model" opportunities were at their peak. She’s proven that being a multi-faceted human actually helps the league.
She’s often argued that the NBA does a better job of marketing the "human" side of their stars. We know what LeBron eats for breakfast. We know Jimmy Butler’s coffee order. Plum wants that same level of investment for the WNBA. She wants fans to know the players relationally.
If that means taking some high-end photos to get people's attention, she's clearly down for the cause.
The Aesthetic: Sporty-Sexy-Comfortable
If you look through a gallery of her photos, a pattern emerges. She doesn't do "frail."
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Her style is defined by:
- Structure: She loves a good blazer. It mirrors her on-court discipline.
- Sneakers: She’s a low-key sneakerhead. You’ll catch her in Off-White Nikes or classic Dunks, often paired with high-fashion pieces.
- Natural Beauty: She’s a Southern California girl at heart. She usually keeps her makeup relatively natural, letting her athletic physique and "menace" (her words) do the talking.
Actionable Insights for the Future
The demand for kelsey plum model photos isn't slowing down. As the WNBA continues its massive growth—viewership was up 36% recently—the "tunnel walk" and the fashion campaigns are going to become just as important as the stat sheet.
If you’re following this space, watch for how she uses her platform. She’s moved to the Los Angeles Sparks recently, putting her right in the heart of the fashion and entertainment industry.
Expect more high-fashion collaborations. Expect more "Orange Carpet" wins. And honestly, expect her to keep proving that you can be the "dawg" on the court and the face of a billion-dollar brand at the same time.
Next time you see a new shoot drop, don't look at it as just a photo. Look at it as a business move. She's not just posing; she's redefining what it looks like to be a professional female athlete in the modern era.
Check out her latest style updates on her official social channels or keep an eye on the tunnel walk photos from the next Sparks game. The evolution is happening in real-time.