That's true too, but usually the male characters aren't designed to be especially appealing to females. I remember there being a study that women's preferences for males change during menstruation. When they are ready to mate they want a male that's really masculine and strong, but after they have had the children, they want a male that is more feminine and cares for the children more.
(Humans are apparently in between a both parents care-type situation and a one-parent-cares situation, but the first clause is forced by culture. hence unfaithfulness.
http://trendingsideways.com/index.php/the-biology-of-human-behavior-robert-sapolskys-key-insights/, the third paragraph down is my proof for this thought.)
At least personalitywise most video-game characters are not very appealing to me as a female, because they are either emotionless or super-angry and violent.
Not something I'd assume a woman wants for a husband or something. (Though hypocritically I can appreciate characters like the main character from Deus Ex who are having a lot of drama, but that's more because I like woobie characters. It would be exhausting to have a friend/partner like that.)
Of course there are probably women who want a capable and strong husband for various reasons, but I'm doubtful that's entirely out of sexual appreciation.
Meanwhile the females are portrayed as sex-lusty supermodels in the worst cases that I can remember (Starfire in that infamous comic), something that a cliched male might especially desire.
The first thing a lot of people seem to mention about a female videogame/action flick character is how they'd love to bang that character/how ugly they looked, even people whose opinions I otherwise value. :c
Edit: Also I'm really sorry about my shitty formatting. I'll be editing this now, so try to bear with me.
Edit 2: hope that's better.
