Well I don't know I guess if someone wanted to interview me about my comics I'd do it so I can't really pass judgment. Considering that these people have a noble goal : to make uncompromising games for a living, I can understand why 'scene publicity' is very useful to them.
On the other hand, scene publicity gives publicity to the scene, not the games or even specifically the people that make good games. The more interesting, colorful and extroverted people will be followed more. The whole thing will have 'scene political' repercussions down the line and there will be - if there isn't any yet - drama and a whole host of extra-gaming related issues. This is why I've tried very hard to keep Pixelation from thinking about itself as a 'scene' and instead we're aiming for a community. The difference is this: a scene's raison d'etre is to keep on existing. The scene's artistic conceit is coincidental once it's fully formed, its members are more and more interested in their status in the scene, not making anything useful or expressive. A community like Pixelation's focus is to provide certain services, namely critique and encouragement for the pixel artist. As long as this happens, everything here serves a proactive purpose. We have occasional drama and politics too but it keeps healthy exactly because there's a point to this all.
You can look at tigsource's drift from featuring games to being more about the scene with everything that this entails for an example.