If anything, it's just a trend, like any other trend. Something becomes popular (because it is good/likable,etc), and then people copy it because they're moved by it- inspired.
The trend itself isn't permanent, and also it doesn't dictate how something should be made.
If you make something that is likable, then there's no point worrying how it looks to others, is there? So just continue making what you like to make. People see things they like, and they make what they like. There is bound to be crossovers with everything, which makes them appear greater than they might be depending upon what you consider great. It's only an issue if you don't think it's that great, in which case, do something different that you enjoy more.