Ι'm not trying to play the smart ass. False dichotomy is when you force someone to choose between two alternatives as if they're the only available whereas they could conceivably choose neither and go with an 'outside the box' choice, like uh, not going to the movies when only shit is playing.
It's kicking the terrorist in the nuts instead of either choosing saving your only child, or saving your village, you know? It's a triumph of goodness and human spirit. Willpower and pure desire for a better life.
consumerist culture blah blah we've had this conversation before, I'm sorry. Just rubs me wrong.