Gap analysis. It sounds like corporate jargon designed to make a simple problem feel like a $500-an-hour consulting project. But honestly? If you're looking at a gap b gap c gap—the progression of identifying where you are, where you want to be, and how you actually get there—you're likely missing the nuance that makes the difference between a failing startup and a scaling powerhouse. Most people think they understand the gap. They don't. They see a hole and try to fill it with more money or more people. Usually, that just makes the hole deeper.
Let's get real for a second. The term "gap" isn't just a space. In business strategy, it's a disconnect in logic.
The Reality of a Gap B Gap C Gap in Modern Strategy
When we talk about a gap b gap c gap, we are essentially looking at the "Bridge" between current states and future desires. It’s a three-stage evolution. You have State A (the mess you’re in now), State B (the idealized target), and State C (the actual execution path).
Why does this matter? Because most businesses jump from A to B without ever defining C.
They say, "We want to increase revenue by 20%." That's B.
They say, "We currently make 1 million." That's A.
Then they just... wait for it to happen.
That’s not a strategy. That’s a wish. The "gap" is the friction. It's the technical debt in your software. It's the fact that your marketing team hasn't talked to your sales team since the 2024 holiday party. It's the messy reality of human error.
Why Most Gap Assessments Fail
Honestly, most gap assessments are garbage. I’ve seen enough of them to know. They’re usually 40-page PDFs that sit in a Google Drive folder and never get opened. They fail because they focus on the what and ignore the how.
You've probably heard of the "Capability Maturity Model." It’s a real thing, used by massive organizations to see how "grown-up" their processes are. But even that can be too rigid. Real life is messier.
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- Confusing symptoms with causes. You think your gap is "low sales." It isn't. Your gap is a broken onboarding process that scares away users after three days.
- Ignoring the "B" reality. Is your target even possible? Sometimes the gap between A and B is a literal canyon you can't jump.
- Over-complicating State C. You don't need a new AI-driven CRM. You might just need to answer your emails faster.
People love to talk about "bridging the gap." It’s a great metaphor. But bridges require structural engineering. If you don't understand the soil on both sides (your company culture and your market reality), the bridge is going to collapse the moment a heavy truck (like a market recession) drives over it.
The Technical Side of a Gap B Gap C Gap
If we look at this through the lens of Performance Gap Analysis, there are specific metrics you should be tracking. It isn't just "vibes." You need data.
- Usage Gaps: The difference between the total market potential and the actual usage of your product.
- Product Gaps: The features your competitors have that you don't.
- Performance Gaps: You thought you'd hit X, but you hit Y. Why?
Think about a company like Blockbuster. Their State A was "owning the video rental market." Their State B was "staying relevant in a digital age." But they completely botched State C. They had the chance to buy Netflix. They didn't. The gap wasn't just technology; it was a gap in vision. They were looking at a gap b gap c gap and seeing a minor pothole when it was actually a sinkhole.
Is the Gap Actually a Opportunity?
Actually, yes.
A gap is just information. It tells you exactly where the friction is. If you're a developer, a gap in your code is a bug. If you're a CEO, a gap in your revenue is a signal that your value proposition is weakening.
Don't fear the gap.
Map it.
Steps to Actually Fix the Disconnect
Stop doing "brainstorming sessions" that lead nowhere. If you want to close the a gap b gap c gap, you need a different approach. You've got to be clinical.
Start by auditing your current resources. And I don't mean just your bank balance. Audit your time. Audit your team's sanity. If your State B requires 80 hours of work a week from everyone, your State C is "burnout and mass resignation."
- First, define the "Current State" with brutal honesty. Don't lie to yourself. If your product is buggy, say it's buggy.
- Second, define the "Desired State" with specific numbers. Not "better." Give me "15% lower churn."
- Third, identify the specific "Gap Interventions." This is where the work happens.
Moving Beyond Simple Comparisons
The mistake is thinking that a gap b gap c gap is a linear line. It’s more like a circle. You reach State B, and suddenly B becomes your new State A. There’s always a new B. It never ends. That sounds exhausting, but it's actually just growth.
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If you aren't finding new gaps, you're probably stagnating.
Look at the tech industry. In 2023, the gap was "how do we integrate LLMs?" In 2024, the gap became "how do we make these LLMs stop hallucinating?" In 2025 and 2026, the gap is "how do we actually make money from these things without burning through billions in compute costs?"
The gap evolves.
Concrete Examples of Gap Resolution
Take a small e-commerce brand.
State A: $50k monthly revenue, 2% conversion rate.
State B: $100k monthly revenue, 4% conversion rate.
The Gap: High cart abandonment and slow mobile load times.
State C (The Fix): They didn't buy more ads. They optimized their checkout flow and switched to a faster hosting provider.
Suddenly, the gap closes. It wasn't magic. It was a gap b gap c gap analysis done with precision.
Actionable Insights for Closing Your Own Gaps
If you're staring at a massive disconnect in your business or your personal career, stop looking at the top of the mountain. Look at your boots.
- Conduct a "Pre-Mortem": Imagine it’s a year from now and you failed to close the gap. Why did you fail? Work backward from that disaster to fix things today.
- Quantify the Cost of the Gap: How much money are you losing every day that the gap remains open? Sometimes, seeing the dollar amount is the only thing that actually motivates a team to change.
- Simplify the Bridge: If your plan to fix the gap has more than three steps, it’s probably too complicated. Cut the fluff.
- Verify the Data: Are you measuring the right things? If your gap is based on "customer satisfaction" but you only survey happy customers, your data is skewed.
The most successful people I know are obsessed with gaps. They don't look for what's working; they look for what's missing. They find the a gap b gap c gap in the market before anyone else does. That's how you win. You find the hole, you understand why it's there, and you build a better way across it.
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Stop overthinking the theory. Start measuring the distance. The smaller you can make the gap between "knowing" and "doing," the faster you'll get to where you want to be.
- Identify the specific metric that defines your "State A."
- Write down one single, non-negotiable action for "State C" that can be completed in the next 48 hours.
- Execute it without waiting for a committee meeting.