If you’ve spent any time looking at a ticker lately, you know the vibe around legacy tech is... complicated. Honestly, calling Xerox a "legacy" company almost feels like a compliment some days, given how hard the market has punished the stock over the last year. But something is shifting.
Xerox share price today closed at $2.72 on Friday, January 16, 2026.
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That might look like a penny stock to the uninitiated, especially for a brand that literally became a verb for "to copy." But here is the thing: that $2.72 represents a 1.12% gain for the day and, more interestingly, the third consecutive day of green. After a brutal 2025 where the stock cratered—down nearly 70% from its highs—we are starting to see some life. Is it a "dead cat bounce," or is the Lexmark acquisition finally starting to bake into the valuation?
The Lexmark Factor and the NRF 2026 Reveal
Most people checking the Xerox share price today are likely doing it because they saw the headlines from the NRF 2026 (National Retail Federation) show in New York this week. For the first time, Xerox and Lexmark stood on the same stage as a unified entity.
They weren't just selling printers.
They debuted something they’re calling "See It, Show It, Support It, Scale It." It’s basically a full-stack retail tech suite that uses Vision AI to track supply chains and store traffic. If you think Xerox is just about toner and paper jams, you’ve missed the pivot. They are trying to own the "Smart Workplace," and Keypoint Intelligence just named them the 2026 Smart Workplace Solutions Line of the Year.
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Why the Stock is Trading Near All-Time Lows
Despite the tech awards, the financial reality is heavy. The 52-week low sits at $2.32, which the stock was flirting with just a few weeks ago. S&P Global recently slapped a CCC+ rating on the company. That is deep into "junk" territory.
Why the pessimism?
- Debt Load: We're talking about $4.41 billion in total debt.
- Cash Flow: Core free operating cash flow was negative for most of 2025.
- The Secular Decline: People simply print less. The office world has changed, and Xerox is fighting a war against the "paperless" movement that has been gaining ground for two decades.
The market is skeptical that the Lexmark synergies—which CEO Steve Bandrowczak says will hit at least $300 million—will arrive fast enough to cover the massive interest payments.
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The Dividend Trap or a Hidden Value?
Xerox recently declared a quarterly dividend of $0.025 per share, payable on January 30, 2026.
Wait. Let’s look at that. For years, Xerox was a dividend darling with a yield that looked like a typo because it was so high. But they slashed it. Hard. It went from $0.25 a quarter down to $0.025. If you're holding XRX for the "safe" 8% yield of 2023, those days are gone.
However, for the contrarians, the valuation is kinda wild. The company is trading at roughly 0.07 times sales. Compare that to almost any other tech firm, and it looks like a clearance rack item at a thrift store.
What the Analysts are Whispering
Wall Street isn't exactly bullish, but they aren't as apocalyptic as the price suggests. The average 12-month price target is currently $3.50. Some analysts at Zacks even have targets as high as $4.00.
If the stock hits $3.50, that’s a nearly 29% upside from where we are today.
But it's a "Reduce" or "Sell Candidate" for most technical analysts because the long-term moving average is still hovering way above the current price. It’s a classic battle between the "value" guys who see a bargain and the "trend" guys who see a falling knife.
Key Dates to Watch
If you’re watching the Xerox share price today to decide on an entry point, circle January 29, 2026 on your calendar. That’s when the company drops its Q4 and full-year 2025 results. That morning, at 6:30 a.m. ET, we’ll see the actual math on the Lexmark integration. If the numbers show even a hint of stabilizing revenue, that $2.72 might look like a steal in hindsight.
Actionable Insights for Investors
- Watch the RSI: The 14-day Relative Strength Index was recently near 31. Anything below 30 is officially "oversold." We are right on the edge of a technical buy signal for a short-term trade.
- Refinancing Risk: Keep a close eye on any news regarding their 2028 and 2029 debt maturities. The "CCC+" rating means their borrowing costs are going to be painful.
- The AI Pivot: Don't ignore the Vision AI software. If Xerox can successfully transition from a hardware company to a software-enabled services firm, the "multiplier" on their stock price could shift from "Industrial" to "Technology."
- Stop-Loss Placement: If you're playing the current bounce, many traders are looking at a stop-loss around $2.63. A drop below that could mean a re-test of the $2.32 lows.
The story of Xerox isn't written yet. It’s a company in the middle of a radical "Reinvention" program. Whether they end up like Kodak or manage a Microsoft-style turnaround is the multi-billion dollar question. For now, the stock is showing its first signs of life in months, but the mountain of debt remains a very real obstacle.