Honestly, if you told a wrestling fan five years ago that Travis Scott would be lighting up a blunt on live TV while walking Jey Uso to the ring, they’d have laughed you out of the arena. But here we are. The WWE x Travis Scott partnership wasn't just some blink-and-you-miss-it celebrity cameo; it was a high-stakes, multi-million dollar collision between hypebeast culture and the "New Era" of professional wrestling.
It officially kicked off on January 6, 2025. This wasn't a random Monday. It was the historic premiere of Monday Night Raw on Netflix, a $5 billion move that signaled WWE was finally cutting the cord on traditional cable restrictions. Travis didn't just show up. He arrived at the Intuit Dome in Los Angeles with a custom Hardcore Championship belt slung over his shoulder, "FE!N" rattling the rafters, and—to the shock of the production crew—a very real, very lit joint in his hand.
The Netflix Effect: Why Travis Was the Chosen One
WWE has always chased mainstream validation, but the Travis Scott collaboration felt different from the Cyndi Lauper or Mike Tyson days. Basically, Triple H (Paul Levesque) wanted to prove that the move to Netflix meant the "PG Era" was dead and buried.
Travis represents a specific kind of cultural gravity. He’s the guy who can make a McDonald's burger or a pair of brown Nikes the most coveted items on earth. By making his unreleased track "4X4" the official theme for Raw (at least for the first year of the Netflix deal), WWE wasn't just buying a song. They were buying his "Cactus Jack" aesthetic.
Interestingly, the name "Cactus Jack" itself is a massive tribute to Mick Foley. Travis has been a lifelong fan, and Foley has gone on record saying he’s totally fine with the rapper using the moniker. In fact, a quick search for "Cactus Jack" these days is more likely to show you a pair of Travis Scott Jordans than a man falling off a Hell in a Cell structure. That’s just the reality of the 2020s.
The WrestleMania 41 Fallout and the Heel Turn Nobody Saw Coming
If you were watching Elimination Chamber in March 2025, you saw the peak of the WWE x Travis Scott creative arc. It was absolute chaos. John Cena, the ultimate "hustle, loyalty, respect" hero, finally did the unthinkable: he turned heel.
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He didn't do it alone. Travis Scott appeared alongside Cena and The Rock (in his "Final Boss" persona) to dismantle Cody Rhodes. This wasn't just a "stand there and look cool" moment. Travis actually slapped the Undisputed WWE Champion Cody Rhodes so hard it reportedly ruptured Cody's eardrum.
Shortly after that, the merch dropped. The "Wrestling Is Real" tee—priced at $55—became an instant grail for fans. It featured the graphic of Travis, Cena, and The Rock standing over a defeated Cody. For a few months, it felt like Travis was becoming a permanent fixture of the roster, almost like a more chaotic version of Logan Paul or Bad Bunny.
The "WrestleMania 41 Legends" Collection
The collaboration wasn't limited to the ring. In April 2025, right before WrestleMania 41 in Las Vegas, the Cactus Jack x WWE collection hit the shelves at WWE World. It wasn't just standard black t-shirts with logos slapped on them.
- The Austin 3:16 Flip: A cartoon version of Stone Cold Steve Austin on the front with a 3:16 clock on the back.
- Mick Foley Homage: Hoodies featuring the iconic "Wanted" poster from Foley's Cactus Jack days.
- Topps Chrome Cards: A limited edition trading card set that merged the worlds of TCG and hip-hop.
- The Hardcore Belt: A replica of the custom belt Travis wore during his debut.
Why the Partnership Suddenly Vanished
By the end of 2025, things got weird. If you look at the Raw intro today, "4X4" is gone. It was replaced by Eminem’s "Godzilla" in late December.
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Rumors started swirling about why the WWE x Travis Scott deal cooled off so fast. Logan Paul actually let some details slip on his Impaulsive podcast. Apparently, there was a massive six-man tag match planned for Money in the Bank involving Travis, Cena, and The Rock against Cody Rhodes and Jey Uso.
Travis allegedly never showed up for the rehearsals.
Wrestling is a brutal business. You can't just "be" a wrestler; you have to train for months at the Performance Center in Orlando. Logan Paul hinted that Travis might have underestimated the physical toll. "It hurts," Logan said. "At some point, Travis probably realized it’s pretty hard."
The fallout was significant. WWE reportedly pulled Travis from the WWE 2K25 video game DLC roster, and the long-term creative plans were scrapped. While the door isn't permanently shut—WWE rarely burns bridges with celebrities that bring in money—the "full-time" era of Travis Scott in the ring seems to be on ice for now.
Actionable Insights for Fans and Collectors
If you're looking to capitalize on this weird era of pop culture history, here’s the move:
- Hold Your Merch: The "Wrestling Is Real" shirts and the WrestleMania 41 Legends hoodies are already hitting the secondary market at 2x-3x retail. Since the partnership is currently dormant, these are becoming "archive" pieces.
- Watch the Topps Chrome Market: The Cactus Jack x WWE trading cards are arguably the most stable investment. Autographed versions are extremely rare and will likely hold value better than the clothing.
- Check the Soundtrack: While "4X4" isn't the theme anymore, it’s still available on streaming. It remains a unique piece of WWE history—the first theme of the Netflix era.
- Stay Tuned for 2026: Triple H is a businessman. Don't be surprised if Travis reappears for a one-off entrance at a future SummerSlam once the scheduling conflicts (and the bruises) have healed.
The WWE x Travis Scott saga proved that the "New Era" is willing to take risks. Even if it ended with a few missed appearances and a replaced theme song, that image of Travis smoking on Netflix while Jey Uso "Yeeted" through the crowd is burned into the history books forever.