If you’ve spent any time scrolling through Instagram or TikTok lately, you’ve probably seen the gold chains. They’re everywhere. Electric Picks isn't just another jewelry brand; they’ve carved out this weirdly specific, highly successful niche by mixing vintage vibes with modern "cool girl" aesthetics. But behind those perfectly lit product shots of the "Hard to Forget" necklace lies a massive amount of coordination. Specifically, the role of a marketing coordinator at Electric Picks Jewelry.
It’s a grind. Seriously.
People think fashion marketing is all champagne and mood boards. It’s not. It’s spreadsheets. It’s tracking UPS packages containing five-figure influencer seeds. It’s making sure the Shopify tags match the Pinterest catalog. If you’re looking into this role, you’re basically the glue holding the creative vision and the actual sales data together.
The Reality of the Marketing Coordinator at Electric Picks Jewelry
So, what does a marketing coordinator at Electric Picks Jewelry actually do? In a company that thrives on "newness"—dropping collections constantly—the coordinator is the air traffic controller. You aren't just "posting on social." You are managing the lifecycle of a product from the moment MJ Carlson and Chantel Gia decide to cast a new vintage find until it hits a customer's neck.
One day you might be scouting a loft in Soho for a lifestyle shoot. The next, you’re deep in the backend of Klaviyo, segmenting an email list so that people who bought the "Love Lock" don’t get spammed with stuff they already own.
The brand is famous for its lifetime guarantee. That’s a huge marketing hook. As a coordinator, you’re constantly figuring out how to bake that "quality" narrative into every touchpoint without sounding like a boring corporate brochure. You have to keep it punchy. You have to keep it Electric Picks.
Why Influencer Relations is Everything
At its core, this brand was built on the backs of influencers and celebrities. We’re talking about a brand that has been seen on everyone from Sofia Richie to various Bachelor contestants. This makes the marketing coordinator's job heavily focused on PR and seeding.
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It’s a high-stakes game of logistics.
Imagine you’re sending out 50 PR boxes for a new collaboration. If one address is wrong or a personalized note is missing, that’s a lost opportunity for a Story post that could have reached 500,000 people. You’re tracking "saves." You’re looking at DM sentiment. Honestly, you’re basically a digital detective trying to figure out which micro-influencer actually moves the needle and who just has fake followers.
The Skillset You Actually Need (Beyond Canva)
Most job descriptions for a marketing coordinator at Electric Picks Jewelry will list "creativity" as a top requirement. Sure, you need an eye for what looks good. But what they really need is someone who doesn't melt down when a campaign launch goes sideways at 9:00 PM on a Sunday.
- Platform Agility: You need to know why a video works on TikTok but dies on Reels.
- Data Literacy: If you can't explain what a "Click-Through Rate" (CTR) means in relation to the last email blast, you’re in trouble.
- Logistics Mastery: Managing inventory for shoots is a nightmare. It requires a level of organization that borders on obsessive-compulsive.
- Voice Consistency: Electric Picks has a very specific "best friend who knows all the cool vintage spots" voice. You have to write like that. All the time.
Navigating the Fast-Paced Jewelry Cycle
Jewelry moves fast. Trends change. One minute everyone wants chunky gold; the next, it’s all about delicate silver charms. As a coordinator, you are the one keeping the brand relevant during these shifts. You’re looking at what competitors like Gorjana or Mejuri are doing, not to copy them, but to make sure Electric Picks stays in its own lane.
Breaking Down the Daily Workflow
Most mornings start with coffee and a dive into the Shopify dashboard. You’re looking at yesterday’s sales. Did the influencer post work? Did the "Back in Stock" notification trigger a surge?
By 11:00 AM, you’re likely in a meeting discussing the next collab. Electric Picks loves a collaboration. Whether it’s with a stylist or a content creator, these projects have a million moving parts. The coordinator handles the asset Folders. You’re the one making sure the photographer sent the high-res files and that the copywriter didn't use the wrong discount code.
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Afternoons are for the "grunt work" that makes the magic happen. This means updating the website, checking link-in-bio tools, and maybe—if you’re lucky—getting some creative time to draft captions or brainstorm a guerrilla marketing stunt in the West Village.
The Career Path After This Role
People often wonder where this leads. Is it a dead-end "junior" role?
Hardly.
Being a marketing coordinator at a brand with this much velocity is like a masterclass in modern e-commerce. You leave with a rolodex of influencer contacts and a deep understanding of how to scale a DTC (Direct-to-Consumer) brand. Many people move up to Marketing Manager, Brand Director, or even jump into the agency side of things.
Common Misconceptions About the Job
A lot of applicants think they’ll just be attending parties. Look, there are events. There are launches. But for every hour spent at a launch party, there are twenty hours spent in front of a monitor looking at Google Analytics or resizing images for a mobile-first display.
It’s also not just "girly." It’s a business. Electric Picks is a multi-million dollar operation. They care about ROI (Return on Investment). If a campaign looks "pretty" but doesn't sell a single bracelet, it’s a failure. You have to be comfortable with that accountability.
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What Makes Electric Picks Different?
The vintage angle is their secret sauce. They literally go out and find old pieces, then recast them. From a marketing perspective, this gives you a story to tell. It’s not just "gold plated brass." It’s "reimagined history."
As a coordinator, you’re the storyteller. You take that vintage inspiration and make it feel essential to a 22-year-old in Chicago. That’s a specific skill. It’s about bridging the gap between "old" and "now."
Actionable Steps for Aspiring Jewelry Marketers
If you want to land a role like this—whether at Electric Picks or a similar high-growth jewelry brand—don't just send a resume. Everyone does that.
- Build a Portfolio that Shows Strategy: Don't just show pretty pictures. Show a "before and after." Show how you grew an account or how you managed a project from start to finish.
- Learn the Tech Stack: Get familiar with Shopify, Klaviyo, Meta Business Suite, and TikTok Shop. These are the tools of the trade. If you know how to use them on day one, you’re ahead of 90% of the competition.
- Network Naturally: Follow the founders. Engage with the brand’s content in a way that shows you actually understand their voice.
- Understand the Product: Go buy a piece of the jewelry. Feel the weight. See how it’s packaged. You can't market something you haven't held in your hands.
- Master Short-Form Video: Even if you aren't the "face" of the brand, knowing how to edit a quick, high-energy video is a non-negotiable skill in 2026.
The jewelry industry is crowded. It’s noisy. Standing out requires a mix of grit, data, and a genuine love for the product. Being the marketing coordinator at Electric Picks Jewelry means living at the intersection of those three things every single day.
It’s exhausting, sure. But seeing a necklace you helped market on a celebrity on the cover of a magazine? That’s a pretty good feeling.
To succeed, focus on being indispensable. Be the person who knows where every file is, why every campaign happened, and what the customers are asking for in the comments. That’s how you go from coordinating the marketing to eventually running the show.