You’re staring at that little number under your ghost icon. It’s 12,450. Or maybe it's 2,000. Either way, it feels stuck. You’ve sent ten snaps today, but the number barely moved. It’s frustrating because Snapchat doesn’t actually give you a manual. They keep the math behind the curtain, letting everyone guess how to increase snapchat score without ever confirming the exact variables.
Honestly, the "score" is just a gamified representation of how much you use the app. It's digital clout. Some people couldn't care less, while others treat it like a high-stakes leaderboard. If you’re in the latter camp, you’ve probably realized that just "being active" isn't enough. You need volume. You need frequency. And you need to stop doing the stuff that doesn't actually count toward the tally.
The Secret Math of Your Snap Score
Snapchat says the score is a "special equation" combining the number of Snaps you’ve sent and received, the Stories you’ve posted, and "other factors." Those other factors are the mystery. Most power users and tech analysts, like those at Social Media Today, have narrowed it down through trial and error.
Sending a Snap? One point.
Opening a Snap? One point.
Posting to a Story? Usually one point.
But here’s the kicker: sending the same Snap to 50 people doesn't give you 50 points. That’s a common myth that gets people shadowbanned or just plain ignored by their friends. Usually, you get a point for the Snap itself, and then some diminishing returns or a flat rate for the recipients. If you send a mass Snap once, you might see a jump, but if you spam it, the algorithm often throttles the gain to prevent bot-like behavior.
It’s about interaction. If you send a Snap and they send one back, that’s a two-point cycle. Do that with twenty people, and you’re moving.
Does Chatting Count?
No.
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Well, mostly no.
Snapchat has been pretty consistent over the years: sending or receiving text-based messages in the chat interface does absolutely nothing for your score. You could type a novel to your best friend, and that number will sit as still as a stone. If you want to increase snapchat score, you have to use the camera. Every single time. Even if it's just a black screen with the word "hey" on it, the camera must be the medium.
Strategies That Actually Move the Needle
If you really want to see that number climb, you have to change how you use the phone. It’s a volume game.
The Celebrity Hack (With a Warning)
You’ve probably heard of this. You follow a few hundred celebrities—think Kevin Hart, the Kardashians, or major creators like David Dobrik. Then, you send them Snaps. Since they have public profiles but don't follow you back, your Snaps just go into their "Pending" or "Filtered" inbox.
The system still registers that you sent a Snap.
The risk here is getting your account flagged as a bot. If you send 200 Snaps in thirty seconds to 200 different accounts every hour, Snapchat’s security filters will notice. They might lock your account for "suspicious activity." To do this safely, you’ve gotta keep it human. Send a few to celebrities, sure, but mix it up.
The "Streaks" Symbiosis
Streaks are the engine of the Snapchat economy. When you have a streak with someone, you are incentivized to send at least one Snap every 24 hours. But one isn't enough for a high score.
The real strategy is finding "score partners." These are people who also want to increase their score. You both agree to send 10-20 "multi-snaps" a day to each other. Because you’re both consenting to the spam, nobody gets annoyed, and both your scores rocket upward. It’s efficient. It's mutual. It works better than any other method because it mimics "real" engagement.
Multi-Snap and Group Snaps
Snapchat added a feature called "Multi-Snap" a while back. It lets you capture multiple videos or photos in one go. If you send a sequence of ten Snaps at once, that’s ten points in the "sent" column.
Group chats are a bit of a gray area. Sending a Snap to a group generally counts as one "sent" Snap, regardless of how many people are in the group. To maximize points, you’re better off sending individual Snaps to each person. It takes more time, but the math favors the individual approach.
Why Your Score Stops Moving
Sometimes you’ll go on a sending spree, check your profile, and... nothing. The number is the same.
Don't panic.
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Snapchat doesn't always update the score in real-time. It’s cached. Sometimes it takes a few hours, or even a logout/login cycle, for the new total to reflect on your screen. Also, if you’ve been inactive for a long time, your first few Snaps back might actually give you a "bonus" jump. Some users have reported getting 5 or 6 points just for sending their first Snap after a week-long break. It’s like the app is rewarding you for coming back to the fold.
Third-Party Apps are a Scam
This is the most important thing you’ll read today: Never, ever give your login credentials to a website promising to "boost" your Snap score.
There is no "Snapchat Score Generator." There is no "Score Hack Tool."
These websites are designed to steal your account or install malware on your device. Snapchat’s API is closed. No outside app can change a number on their internal servers. If you use an automated bot or a "score booster" app, Snapchat will likely permaban your device ID. That means you won't just lose your account; you won't be able to make a new one on that specific iPhone or Android ever again.
The Quality vs. Quantity Dilemma
Look, nobody likes the person who sends 50 blank Snaps a day. It’s the fastest way to get blocked.
If you’re serious about how to increase snapchat score without losing your entire social circle, you have to make the Snaps somewhat interesting. Or at least unobtrusive. Using the "Our Story" feature or "Spotlight" can help. When you submit a Snap to a public story and it gets accepted, it usually provides a nice little bump to your score. Plus, it doesn’t annoy your friends.
Common Questions About Snap Score
Does my score go down if I'm inactive?
No. Your score is a lifetime cumulative total. It’s like an odometer on a car. It only goes forward. If you stop driving, the miles stay the same; they don't disappear.
Can I see who viewed my score?
Nope. People can see your score by tapping your name in chat or looking at your profile, but Snapchat doesn't send you a notification for that. It’s not like Story views.
Does watching Stories increase my score?
Surprisingly, no. Watching other people’s content is a passive activity. Snapchat wants you to be a creator. You get points for posting to your story, but not for lurking on everyone else's.
A Realistic Action Plan
If you want to add 1,000 points to your score by the end of the week, here is exactly what you do.
First, go through your friends list and find the 5-10 people you actually talk to. Ask them if they want to do a "score burst."
Second, utilize the "Multi-Snap" tool. Take a series of 10 photos of whatever—your dog, your coffee, the floor—and send them to that small group of willing participants. Do this twice a day. Morning and night.
Third, post to your public Story at least once a day. Even a mundane "good morning" post counts.
Finally, stop checking the score every five minutes. The app’s servers need time to process the data. Check it once a day, usually in the evening, to see the progress.
Snapchat is a business. They want you in the app. They want you clicking. They want you sending. As long as you are providing them with that engagement, your score will climb. Just keep it within the rules. Avoid the "hacker" sites. Stick to the camera. The numbers will follow.
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Start by sending one multi-snap of five photos to a close friend who won't mind the notification. Check back in two hours. You'll see the jump.
Next Steps for Your Account
- Audit your friends list: Identify who actually sends Snaps back; these are your "high-value" connections for score building.
- Enable Multi-Snap: Go into your camera settings and ensure you know how to toggle the multi-capture mode to send batches efficiently.
- Set a "Story Routine": Commit to one public story post per day to tap into the "passive" point gains that don't require direct messaging.