Why Weezer’s Pork and Beans is Still the Most Important Music Video Ever Made

Why Weezer’s Pork and Beans is Still the Most Important Music Video Ever Made

It was 2008. The internet felt smaller then, didn't it? YouTube was only three years old, and the idea of a "viral star" was still shiny, weird, and a little bit confusing to the traditional gatekeepers in the music industry. Then Rivers Cuomo put on a track jacket, grabbed a guitar, and decided to invite the entire internet into a single frame.

Pork and Beans Weezer wasn't just a catchy power-pop anthem. It was a cultural ceasefire.

At the time, Weezer was in a weird spot. Their previous album, Make Believe, had been a massive commercial success but left some die-hard fans feeling like the band had lost their quirkiness. People wanted the Blue Album or Pinkerton vibes back. They wanted the "don't give a damn" attitude that made Rivers Cuomo an icon for the socially awkward. When the lead single for the Red Album dropped, it felt like a return to form. It was crunchy. It was defiant. It was, honestly, a giant middle finger to the record labels who were constantly breathing down the band's neck to produce another "Beverly Hills."

The Song That Almost Didn’t Happen

Here is the thing about the lyrics: they are literal.

Rivers Cuomo wrote the track because Geffen Records told him he needed to write something more commercial. You can hear the frustration in the opening lines. He’s talking about how he’s not going to pull his pants up or change his hair just to fit a trend. The title itself—Pork and Beans—is a reference to a meal he was eating, a symbol of being basic and unpretentious. He didn't want to be "cool." He wanted to be himself.

The production, handled by Jacknife Lee, captured that perfectly. It has these massive, distorted guitars that feel like a warm hug from 1994. It’s loud. It’s unapologetic. But while the song was great, it was the music video that turned the whole project into a historical landmark.

A Time Capsule of 2008 Internet Culture

If you watch the video today, it’s a dizzying hit of nostalgia. It’s a "who’s who" of people you probably haven't thought about in a decade. You’ve got the "Leave Britney Alone" guy (Chris Crocker), the "Chocolate Rain" singer (Tay Zonday), and the Evolution of Dance guy (Judson Laipply).

It was directed by Mathew Cullen of Motion Theory. He didn't just want a cameo; he wanted to recreate the memes within the Weezer universe. Seeing the band members participate in the "Mentos in Diet Coke" explosion or watching Brian Bell play guitar next to the "Dramatic Chipmunk" was more than just a gimmick. It was a legitimization.

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Before this, the "real" celebrities and the "internet" celebrities lived in different worlds.

Weezer broke that wall. They treated the sneezing panda and the "G.I. Joe" PSA parodies with the same respect they would a legendary rock star. It was the first time a major band acknowledged that the internet was the new MTV. They realized that the kids making grainy videos in their bedrooms were the ones actually driving the culture.

Why the Message Still Hits Different

"I'll eat my candy with the pork and beans."

It’s a silly line. But in the context of the 2026 digital landscape, where everything is curated and filtered and AI-generated to perfection, that sentiment feels more radical than ever. We are constantly told how to look, how to post, and what "aesthetic" to follow. Weezer was saying, "I’m going to do the weird thing because I like it."

There’s a specific kind of nuance in the Red Album era that gets overlooked. This wasn't just Weezer being "random." It was a strategic reclamation of their identity. After years of trying to play the industry game, they leaned back into the geek-rock throne.

The video worked because it didn't feel like a corporate board room trying to be "hip." It felt like Rivers had spent six hours falling down a YouTube rabbit hole—something we’ve all done—and wanted to share the joy of it.

Breaking Down the Viral Mechanics

Critics at the time, like those at Pitchfork and Rolling Stone, noted that the video was a stroke of genius for a band that needed to reconnect with a younger audience. But it wasn't just about the views.

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  1. The Human Factor: They didn't just parody the memes; they brought the actual creators onto the set.
  2. The Timing: It launched right as YouTube was becoming the primary way people consumed music.
  3. The Authenticity: The song’s message of self-acceptance perfectly matched the "amateur" energy of early internet content.

It’s easy to forget how much "Pork and Beans" dominated the conversation. It won a Grammy for Best Short Form Music Video. It wasn't just a hit for the band; it was a win for the weirdos.

What Most People Get Wrong About the Song

A common misconception is that the song is just about food or being lazy. If you dig into the liner notes and the interviews Rivers gave around that time, it’s much more about the tension between artistic integrity and commercial pressure.

He was tired.

He was tired of being told what to do. The line "Imma do the things that I want to do" is a mantra for anyone who has ever felt pressured to fit into a box at work or school. It’s an anthem for the person who wants to wear socks with sandals or listen to a genre of music that everyone else thinks is "over."

Interestingly, the band didn't even think "Pork and Beans" would be the big hit. They were experimenting with a lot of different sounds on the Red Album, including songs where other band members took the lead vocals. But this track had that undeniable Weezer DNA. It was simple, effective, and deeply relatable.

The Lasting Legacy of the Red Album Era

Weezer has had many "eras." There’s the Blue era of garage-rock innocence, the Pinkerton era of raw emotion, and the White Album era of California sun. But the Red Album era, spearheaded by this single, was their "Internet Pioneer" era.

They showed that you could be a legacy act and still be relevant without selling your soul. You don't have to follow the trend; you just have to acknowledge the world around you.

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When you go back and watch the video now, it’s not just a collection of jokes. It’s a graveyard of a different internet. A place that felt more human, less algorithmic. There’s something beautiful about seeing all those people together in one place, laughing at the absurdity of it all.

How to Appreciate Pork and Beans Today

If you're revisiting the track or hearing it for the first time, don't just listen to the radio edit. Look for the high-definition version of the video. Look at the background details. Notice how much fun the band is having.

For a band that has often been accused of being too cynical or too calculated, "Pork and Beans" is a moment of pure, unadulterated joy. It reminds us that being a fan of something—whether it’s a band or a silly video of a guy dancing through the ages—is what makes life interesting.

Actionable Takeaways for the Weezer Fan

  • Listen to the "Red Album" Deluxe Edition: If you only know "Pork and Beans," you're missing out on some of the band's most experimental work, like the six-minute epic "The Greatest Man That Ever Lived."
  • Watch the "Making of" Documentary: There are behind-the-scenes clips of the video shoot that show the interaction between the band and the YouTube stars. It’s genuinely heartwarming to see the mutual respect.
  • Embrace Your Inner Weirdo: Take the song's advice. Stop worrying about the "right" way to look or act. Wear the weird shirt. Eat the candy with the beans.
  • Revisit the Memes: Many of the creators featured in the video are still active today in various ways. It’s a great rabbit hole to explore to see where the pioneers of the digital age ended up.

Weezer proved that you don't need a massive budget or a complicated concept to make a masterpiece. Sometimes, you just need a good riff, a defiant attitude, and a sneezing panda.


Next Steps for the Deep Diver

To truly understand the impact of this era, go back and listen to the interviews Rivers Cuomo did with Fresh Air or The Howard Stern Show around 2008. He speaks candidly about the struggle of being a "hit-maker" while trying to remain an artist. Then, compare the production of "Pork and Beans" with their later work on Van Weezer or the SZNZ project. You’ll see a thread of self-reliance that started right here, with a simple bowl of beans.