JYP Entertainment has a specific way of doing things. You know the sound. It’s polished, it's bright, and usually, it’s insanely catchy. But back in 2020, when the world was basically falling apart, TWICE dropped something that felt... different. I’m talking about More and More lyrics and the sheer obsessive energy they brought to the summer scene.
It wasn't just another bubblegum track.
Honestly, the song felt like a shift. We went from the "Likey" era of cute, relatable crushes to something way more primal. "I wanna have more, more, more, more, more and more." It's simple. It’s repetitive. But man, does it get under your skin. If you’ve ever found yourself humming that specific hook while doing the dishes or staring at a spreadsheet, you aren’t alone. There is actual science—or at least very clever songwriting psychology—behind why those specific words stick.
The Craving Behind More and More Lyrics
Let's look at the opening. Nayeon starts us off with this idea of being "tamed" or "covered." It’s a bit darker than their previous stuff, right? She sings about how you're going to want her even if you try to avoid it. The More and More lyrics aren’t about a polite request for affection; they’re about an inevitable pull.
K-pop lyrics often get a bad rap for being "nonsensical" when translated, but here, the theme is remarkably consistent.
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It’s about the "sweetness" of a relationship turning into an addiction. The song uses a lot of sensory language. Words like dalkomhan (sweet) and sangnyanghan (gentle) are thrown around, but they’re paired with the insistent "More!" It’s a contrast. It’s like eating one potato chip and realizing the bag is already empty. You didn't mean to, but here we are.
Who Actually Wrote This?
A lot of people think J.Y. Park (JYP) writes everything for his girls. He did write the lyrics for this one, alongside BIBI. Yeah, that BIBI. If you know her solo work, you know she’s got a bit of a "dark princess" vibe, which explains why these lyrics feel slightly edgier than "Cheer Up."
The composition involved a massive Western team too, including Julia Michaels and Justin Tranter. That’s why the song has that tropical house beat that feels like it belongs on a Zara playlist just as much as a Seoul music show.
Why the Repetition Works
You might think saying "more" a dozen times is lazy writing. It's not.
In the world of pop songwriting, this is called a "hook-worm." By the time the chorus hits, you’ve heard the core message so many times that your brain literally expects the next beat. It creates a sense of satisfaction. When Sana and Momo come in with their lines, they’re basically sealing the deal.
The More and More lyrics function like a mantra.
- The first "more" is a question.
- The second is a demand.
- By the end, it’s just a fact of life.
Interestingly, the bridge takes a hard turn. Dahyun and Chaeyoung’s rap section breaks the hypnotic trance of the chorus. They talk about being a "thief" and stealing your heart. It’s aggressive! It’s fun. It reminds the listener that TWICE isn't just sitting around waiting to be liked; they are the ones in control of the narrative.
A Tropical Visual Feast
You can't talk about the lyrics without the music video. Remember the garden? The snakes? The "forbidden fruit" vibes?
The More and More lyrics lean heavily into the Garden of Eden imagery without being too "Sunday school" about it. It’s the temptation. When the girls sing about "not needing words," they are leaning into that physical, magnetic attraction. It was a huge risk for them at the time because they were known as the "Nation's Little Sisters." This song was their way of saying, "Hey, we're adults now, and we can play with these darker themes."
Cultural Impact and the "I Can't Stop Me" Bridge
"More and More" acted as a bridge to their next era. If "More and More" was the craving, "I Can't Stop Me" was the full-blown obsession. Fans often debate which one has the better lyrical depth. Personally? I think the More and More lyrics win because of the simplicity.
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It’s harder to write a simple song that stays relevant than it is to write a complex one.
Think about it. We’re years removed from the release, and people still use those lyrics for Instagram captions and TikTok transitions. It’s universal. Everyone has wanted "more" of something—a person, a feeling, a moment.
Misinterpretations and Fan Theories
Some fans went deep. I saw threads on Reddit suggesting the song was actually a commentary on the K-pop industry itself—how fans always want more content, more vlogs, more music, and how the idols feel "tamed" by the spotlight. While JYP probably didn't intend to be that meta, it’s a fascinating lens to look through.
The lyrics "Stop, no more, it’s not enough" could easily be a plea as much as a boast.
How to Truly "Get" the Song
If you want to appreciate the More and More lyrics, you have to listen to the instrumental version at least once. Notice how the bass drops right when they hit the "more" hook. It’s designed to make your heart rate jump just a tiny bit.
Also, look at the transition from Jeongyeon’s powerful vocals into the softer, almost whispered verses. It’s a rollercoaster.
- Listen for the "breathy" delivery in the verses.
- Watch for the contrast in the rap bridge.
- Pay attention to the final chorus where the ad-libs start flying.
It’s a masterclass in pop structure.
Actionable Steps for K-Pop Fans
If you’re trying to dive deeper into the meaning behind your favorite tracks, don’t just look at the English translations.
Learn the "Feeling" of the Words
Korean has a lot of onomatopoeia and words that describe feelings rather than just direct objects. In More and More lyrics, the word daeseuda (meaning to make a fuss or be stubborn) shows up in various forms in the subtext.
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Compare the Eras
Take the lyrics of "Fancy" and put them next to "More and More." You’ll see the evolution from "I like you, let’s be together" to "I’m going to take you, and you’re going to love it."
Check the Credits
Always look up the lyricists. Seeing BIBI’s name on a TWICE track explains so much about the "vibe" shift.
Practice the Hook
If you’re learning Korean, songs like this are perfect. The repetition helps with pronunciation and rhythm. Plus, it’s just fun to shout in the car.
TWICE isn't going anywhere, and while they've moved on to different sounds, "More and More" remains a pivotal moment where they traded their sneakers for something a bit more sophisticated. The lyrics reflect a group that knows exactly what they want—and they know you want it too.