Music is weird right now. One minute we’re all obsessed with a 10-minute Taylor Swift ballad, and the next, a single, crunchy line of distorted pop is looping in the background of every third video on your "For You" page. If you’ve spent any time scrolling lately, you’ve definitely heard it. The voice is high-pitched, almost bratty, delivery is rhythmic, and the lyrics are unapologetically sticky: the type of girl you wanna chew all of my bubblegum.
It’s one of those "earworm" moments that feels like it was engineered in a lab for maximum viral potential, yet it actually comes from a place of genuine, high-energy pop experimentation.
The Origin of the Bubblegum Brain-Tickle
Let’s get the facts straight because there’s a lot of confusion when things go viral. The track is called "Bubblegum" and it’s by NewJeans, the K-pop powerhouse that has been systematically dismantling how we think about girl group music since they debuted. Produced by 250 (Lee Ho-hyeong), the track isn’t just a random TikTok sound. It’s part of their double single How Sweet, released in mid-2024.
The specific line—type of girl you wanna chew all of my bubblegum—is delivered by Danielle. It hits that perfect sweet spot between "cool girl" nonchalance and "main character" energy.
Why does it work? Honestly, it’s the syncopation. The way the syllables bounce against the bassline makes it feel less like a song and more like a vibe. It’s light. It’s airy. It’s the sonic equivalent of a Y2K lip gloss commercial.
People are using the sound for everything. You’ve got "Get Ready With Me" (GRWM) videos where creators are caking on blush to look "sun-kissed." You’ve got fashion influencers showing off baggy low-rise jeans and baby tees. It’s become the unofficial anthem for the "Soft Girl" aesthetic mixed with a bit of "Brat" summer residue. It’s about a specific kind of confidence—the kind that doesn't need to shout to be noticed.
The "NewJeans Effect" on Global Trends
NewJeans isn't your typical K-pop act. They don't do the heavy, aggressive EDM drops that dominated the late 2010s. Instead, they lean into UK Garage, Jersey Club, and 90s R&B. This is why the type of girl you wanna chew all of my bubblegum line feels so familiar even if you’ve never heard the full song. It taps into a collective nostalgia for a time most Gen Z listeners weren't even conscious for.
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Min Hee-jin, the creative mind behind the group, intentionally curated this "easy-listening" style. It’s designed to be looped. It’s designed to stay in your head while you’re doing your homework or grabbing a coffee.
There’s a nuance here that people miss. The lyrics aren’t just about candy. In the context of the song, "Bubblegum" acts as a metaphor for a fleeting, sweet, and slightly addictive interaction. It’s "chewable" pop. It’s meant to be enjoyed intensely for a short period.
"The track uses a Roland TR-808 drum machine and a very specific synth pad that mimics the city pop vibes of 80s Japan, which is why it feels so 'aesthetic' to listeners who love retro-modern fusion." — Music analysts have noted how 250 (the producer) layers these textures to create a "filtered" sound.
Why TikTok Picked This Specific Line
Algorithms are picky. They don't just grab any chorus. They grab the moment where the rhythm matches a natural human movement—like a hair flip or a transition jump.
The "chew all of my bubblegum" bit has a distinct staccato feel.
Chew.
All.
Of.
My.
Bubblegum.
It provides a rhythmic framework for video editing. If you watch the top-performing clips using this sound, you’ll see the cuts happen exactly on the beat of the word "chew." It’s satisfying. It triggers a dopamine response.
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Plus, the "type of girl" trope is huge on social media. We love categorizing ourselves. Are you the "clean girl"? The "rockstar girlfriend"? The "type of girl you wanna chew all of my bubblegum"? It’s a persona. It implies someone who is sweet but maybe a little bit tough to pin down—just like gum that loses its flavor if you hold onto it too long.
Breaking Down the Aesthetic
If you want to understand the cultural footprint of the type of girl you wanna chew all of my bubblegum trend, you have to look at the visual language. It’s not just about the music. It’s a full-on sensory package.
- Colors: Pastel blues, muted pinks, and that specific "washed-out" film look.
- Fashion: Think oversized hoodies, headphones as an accessory, and butterfly clips.
- Vibe: Effortless. The goal is to look like you didn't try, even though you spent 40 minutes setting up the ring light.
The song’s music video itself is a masterclass in this. It features the members on a beach, playing with old-school camcorders and bubbles. It feels like a core memory. That’s the secret sauce. It makes the listener feel nostalgic for a summer they haven't even had yet.
The Technical Side: Why It Ranks
From a production standpoint, the song thrives on "ear candy." These are tiny sonic details—like the sound of a bubble popping or a slight hiss in the background—that keep the brain engaged. When Danielle sings the type of girl you wanna chew all of my bubblegum line, the instrumentation actually thins out slightly to let her vocals pop.
It’s a trick used by the best pop producers to ensure the "hook" is what sticks. You might not remember the verses. You might not even know the members' names. But you will remember the bubblegum.
Interestingly, the song has faced stiff competition on the charts. It was released alongside "How Sweet," which has a more hip-hop, funk-heavy groove. Yet, "Bubblegum" became the darling of the internet. It’s because "How Sweet" is for dancing, but "Bubblegum" is for existing.
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Real Impact and Criticisms
Not everyone is a fan of this "vibe-centric" music. Some critics argue that the lyrics are too simple or that the song relies too heavily on its aesthetic rather than complex songwriting.
However, looking at the Billboard Global 200 and the South Korean Circle Chart, the numbers tell a different story. The song stayed in the top 10 for weeks. It’s not just a "TikTok song." It’s a hit that happens to work perfectly on TikTok. There’s a difference. A TikTok song dies in two weeks. A hit with a viral hook lasts for years in playlists.
How to Use the Trend Effectively
If you’re a creator or just someone who wants to capture that specific energy, there’s a "right" way to engage with the type of girl you wanna chew all of my bubblegum trend.
- Don’t over-edit. The whole point of the NewJeans aesthetic is that it feels raw and handheld. Use a 4:3 aspect ratio if you can.
- Lean into the "soft" look. Overexposed lighting and natural makeup are the move here.
- Timing is everything. Sync your movements to the "chew" syllable. It sounds small, but it's the difference between a video that flops and one that gets 100k views.
- Embrace the retro. Use props like old CDs, lollipops, or vintage sunglasses.
The trend is about more than just a catchy lyric. It’s about a specific moment in pop culture where the line between "K-pop" and "Global Pop" has completely vanished. NewJeans isn't just a Korean group; they are a global trendsetter.
When you hear the type of girl you wanna chew all of my bubblegum line, you’re hearing the sound of the modern music industry—short, sweet, and perfectly packaged for a digital world that can’t stop scrolling.
To dive deeper into this specific aesthetic, look up "City Pop" or "2000s R&B revival." You'll find the DNA of this track buried in the discographies of artists like Tatsuro Yamashita or early Brandy. Understanding where the sound comes from makes the "bubblegum" feel a lot less like a gimmick and a lot more like a curated piece of art.
If you're looking to add this track to your own rotation, check out the How Sweet EP on Spotify or Apple Music. It’s a two-track journey that perfectly encapsulates why this specific brand of pop is dominating the 2020s.