Why the Tom Brady Watch at Super Bowl 2025 Has Everyone Talking

Tom Brady doesn't do "quiet" anymore.

Forget the days of a simple Rolex or a sensible IWC. When the seven-time champ stepped into the broadcast booth for Super Bowl LIX in New Orleans, he wasn't just there to talk coverages and red-zone efficiency. He was there to drop a horological nuke.

The Tom Brady watch at Super Bowl 2025 was impossible to miss. It was bright. It was yellow. Honestly, it looked a bit like a high-end macaroni-and-cheese experiment gone right. Or wrong, depending on who you ask on Twitter.

The $740,000 "Caviar" on Brady’s Wrist

Let's get the numbers out of the way. We are talking about a Jacob & Co. Caviar Tourbillon in Yellow Sapphires. Retail price? A cool $740,000.

That’s more than the league minimum salary for a lot of the guys who were actually playing on the field that day. Think about that for a second. You’re watching the Philadelphia Eagles take down the Kansas City Chiefs, and the guy holding the microphone is wearing a house on his left wrist.

Jacob & Co. is known for being... well, "extra." They don't do subtle. The design of this specific piece is inspired by the way premium caviar is packed into a tin. It’s supposed to look smooth and seamless, even though it’s made of hundreds of individual stones.

What exactly is inside this thing?

The specs are genuinely ridiculous. It’s a 47mm case made of 18K rose gold, but you can barely see the gold because it's buried under a mountain of gems.

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• The Stones: We're looking at 224 baguette-cut yellow sapphires on the case alone.
• The Dial: Another 130 baguette-cut yellow sapphires.
• The Crown: 16 more sapphires and one big rose-cut gem.
• The Total: 424 gems in an "invisible setting."

That "invisible setting" is the hard part. There are no visible prongs holding the stones in place. It’s just a solid, shimmering wall of yellow. It looks like the watch was carved out of a single block of crystallized sunshine.

Why Tom Brady Chose This specific Watch

You’ve got to wonder why a guy who recently auctioned off $9 million worth of his private watch collection—including ultra-classy Patek Philippes and vintage Rolexes—would choose something this loud for his Super Bowl broadcasting debut.

He even called it "subtle" in a vlog.

He was joking, obviously. Brady knows exactly what he’s doing. Since joining Fox on that massive $375 million deal, he's transitioned from "The GOAT" to "The Personality." A watch like this isn't for a guy hiding in a huddle; it’s for a guy who owns the room.

Interestingly, he didn't just wear one watch that weekend. He went on a total Jacob & Co. tear. On Saturday, he was spotted with a Twin Turbo Furious, a mechanical monster with a triple-axis tourbillon. Then, during the pre-game, he flashed a Billionaire Mini Ashoka worth about $3 million.

By the time the actual game kicked off, the yellow sapphire Caviar Tourbillon felt like the "conservative" choice. Kind of.

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The Polarizing Reaction: Art or "Ugly"?

The internet had thoughts. A lot of them.

Watch purists—the guys who live and die by the internal finishing of a Patek—absolutely shredded it. They called it gaudy. They called it "invicta-style." One Reddit user famously noted it looked like a "piss-colored" timepiece.

But here’s the thing: Jacob & Co. doesn't care about the purists. They care about the spectacle.

When you’re Tom Brady, you don’t need to prove you have "good taste" by wearing what everyone else wears. You wear the piece that makes people squint at their TV screens. Whether you love it or hate it, you noticed it.

Is it actually a good watch?

Technically, yes. Behind all those sapphires is the JCAA43 caliber. It’s a self-winding movement with a flying tourbillon. A tourbillon is a complex mechanism designed to counter the effects of gravity on the watch's accuracy.

Do you need a tourbillon to tell the time in a climate-controlled broadcast booth? No. But does it look cool spinning at the 6 o'clock position? Absolutely.

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What This Tells Us About the "New" Tom Brady

This isn't the Tom Brady who used to give boring, clichéd post-game interviews in New England. This is "Broadcaster Brady." He’s leaning into the luxury lifestyle.

He’s showing off the fruits of a 23-season career that redefined the sport. The Tom Brady watch at Super Bowl 2025 was a victory lap. It was a reminder that while Patrick Mahomes and Jalen Hurts were fighting for a trophy, Brady had already won seven of them—and he can afford to wear a $740,000 yellow sapphire "tin of caviar" just because it's Sunday.

If you’re looking to get into the watch game yourself, maybe don't start with the three-quarter-million-dollar Jacob & Co. Unless you have a Fox contract and seven rings, it might be a bit much for the local grocery store.

How to Apply "Brady Energy" to Your Own Collection

You don't need a million dollars to make a statement, but you can learn from Brady's 2025 Super Bowl look:

1. Don't fear color. Most guys stick to silver or black. A bold dial or a unique material can change your whole vibe.
2. Match the moment. Brady chose his flashiest pieces for the biggest stage in American sports. Save your "power" watch for your big meetings or events.
3. Ignore the haters. If you love a piece, wear it. The more unique it is, the more people will talk—and that's usually the point.

Next time you see a highlight from Super Bowl LIX, don't just look at the score. Look at the wrist. That yellow glow isn't just a reflection of the stadium lights; it’s the most expensive "subtle" accessory in NFL history.