Frisco used to be a sleepy patch of land north of Dallas, mostly known for being "out there." That changed. Now, you pull up to the Omni Frisco Hotel at The Star and the first thing you notice isn't the lobby or the valet—it’s the scale. It's massive. It feels like the physical manifestation of the phrase "everything is bigger in Texas." But here’s the thing: if you think this place is only for people who wear silver and blue jerseys on Sundays, you’re missing the point.
Honestly, it’s a lifestyle hub.
The hotel sits directly on the 91-acre campus of The Star, which serves as the world headquarters for the Dallas Cowboys. You're basically sleeping in the team's backyard. But the nuance here is that Omni didn't just build a sports bar with beds. They built a sophisticated, 300-room luxury hotel that just happens to have a view of a practice field.
The Reality of Staying at the Omni Frisco Hotel at The Star
Walk through the front doors. You’ll see it immediately—the "Ring of Honor" inspired architecture. It’s subtle, but it's there. The lighting fixtures in the lobby aren't just fancy bulbs; they are designed to mimic the shape of the Dallas Cowboys' Super Bowl rings. It’s that kind of detail that makes the place feel expensive rather than kitschy.
Most people worry it’ll be too loud. It isn't. Despite being the center of a massive entertainment district, the soundproofing is top-tier. You can watch a concert or a high school football game at the Ford Center next door, walk ten feet, and find total silence in your room.
The rooms themselves? They’re huge. You get floor-to-ceiling windows that look out over the North Texas skyline or the plaza. If you’re lucky enough to grab a room on the north side, you can literally watch the players practice from your desk. It’s a weird, cool perk that you won’t find at a Four Seasons or a Ritz-Carlton.
What the Guest Rooms are Actually Like
Don't expect your standard beige hotel room. The palette is heavy on charcoal, navy blue, and silver—obviously—but with textures like leather and wood that feel very "modern Texas ranch." The bathrooms are probably the highlight for most travelers. We're talking white marble, walk-in showers that could fit a defensive lineman, and high-end toiletries.
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There is one quirk, though. The elevators. They use a destination dispatch system. You've gotta hit your floor on a touch screen outside the elevator before you get in. It confuses everyone the first time. You’ll see at least three people standing inside an elevator car staring at a blank wall before they realize there are no buttons inside.
Eating Your Way Through the Fourth Floor and Beyond
Neighborhood Services is the main restaurant here, and it’s a vibe. It’s a local Dallas favorite that Omni brought in-house. It’s not "hotel food." It’s actual, destination-worthy dining. If you go, get the Butcher's Meatballs or the "voodoo" fries. It’s the kind of place where you see business executives in $3,000 suits sitting next to a family in dusty sneakers who just finished a tour of the facility.
Then there’s the Edge Bar.
This is the fourth-floor pool deck. In the summer, it’s the place to be in Frisco. It’s an infinity-edge pool that looks out over the Tostitos Championship Plaza. On game days, the energy vibrates up from the ground. They have these private cabanas with TVs, which sounds like a luxury, but in the 100-degree Texas heat, they are a survival necessity.
The Coffee Situation
Let’s be real: hotel coffee usually sucks. But the Omni has a full-scale shop called Charlotte Jones Collection. It’s named after Jerry Jones’ daughter, and it’s half-boutique, half-cafe. You can buy a $400 designer bag and a latte in the same transaction. It’s very Frisco.
Why Business Travelers are Flocking Here
You might think a sports-themed hotel would be a nightmare for a serious business trip. It’s actually the opposite. The Omni Frisco Hotel at The Star has become the de facto headquarters for tech companies moving to the "$5 Billion Mile."
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The meeting spaces are insane.
We are talking 24,000 square feet of ballroom and meeting rooms. But unlike the windowless basements of most convention hotels, these rooms have massive windows. You actually see the sun. It makes a four-hour quarterly review much more bearable.
- Proximity: You are steps away from companies like Keurig Dr Pepper and Jerry World’s corporate offices.
- Networking: The lobby bar is basically a 24/7 networking event. You never know who you’ll run into.
- The Ford Center: Sometimes events overflow into the 12,000-seat indoor stadium next door.
The "Star" Factor: Logistics and Location
The Star isn't just a stadium. It’s a massive outdoor mall, a medical center, and a practice facility rolled into one. When you stay at the Omni, you are right in the middle of it.
You can walk out the front door and be at Tupelo Honey for brunch or Cane Rosso for pizza in three minutes. No Ubers needed. No parking headaches. If you’ve ever tried to park in Frisco on a Friday night, you know that being able to walk is a legitimate luxury.
One thing people get wrong: they think it’s close to downtown Dallas. It’s not. It’s a 30-to-45-minute drive depending on how much of a mess the North Texas Tollway is. If your business is in Deep Ellum or the Arts District, this isn't your spot. But if you’re doing anything in Plano, Frisco, or McKinney, it’s the only place worth staying.
Hidden Gems Nearby
Most guests stick to the immediate plaza. Don't do that. Walk about five minutes north to the Winspear Diamond, or check out the "Ring of Honor" walk. There are also smaller, less crowded spots like The Common Table where the craft beer list is arguably better than the bigger bars right on the turf.
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Misconceptions About the Cowboys Connection
"I’m a Giants fan, I can’t stay there."
I hear this all the time. Honestly, nobody cares. The staff is professional, not fanatical. Yes, there are photos of Roger Staubach and Troy Aikman in the hallways, but it’s done with an eye toward history and art rather than just being a "fan cave."
The hotel serves as a museum of sorts. The "Stairway to the Stars" features jersey numbers and memorabilia, but it’s integrated into the design so well that it feels like high-end decor. You don't have to like football to appreciate the architecture or the service level.
Practical Advice for Your Stay
If you’re planning a trip, keep a few things in mind. First, check the schedule at the Ford Center. If there’s a massive event or a high school playoff game, the area gets crowded. Not "busy," but crowded.
Second, the pool deck closes for private events occasionally. Call ahead if your heart is set on that infinity pool.
Third, use the "Omni Select Guest" program. Even if you only stay once, you get free morning beverage delivery (coffee or juice) to your room. There is nothing better than someone knocking on your door at 7:00 AM with a hot carafe of coffee so you don't have to use the little Nespresso machine while you're half-asleep.
Getting There
Flying into DFW? It’s about a 25-minute ride. From Love Field, it’s a bit longer. Use a rideshare. Parking at the hotel is available (valet and self-park), but the garage can be a maze if you aren't used to it.
Actionable Next Steps
- Check the Cowboys' Practice Schedule: If you want to see the team, book your stay during training camp or mid-week during the season. Practice viewing is usually restricted, but guests often get a "sneak peek" through the windows of the hotel’s public spaces.
- Book Dining Reservations Early: Neighborhood Services and the surrounding restaurants like Dee Lincoln Prime fill up days in advance, especially on weekends. Use OpenTable the moment you book your room.
- Explore the VIP Tour: If you have two hours to spare, take the official tour of The Star. It starts right next to the hotel and gives you access to the war room, the locker rooms, and the Super Bowl trophies. Even for non-fans, the technology and business side of the facility is fascinating.
- Request a "Plaza View" Room: When booking, specify you want to face the plaza rather than the parking structures. The view of the glowing blue star at night is worth the request.