Twitter is mostly a dumpster fire. You know it, I know it. But then there’s the New Heights podcast Twitter account, which somehow manages to be the exception to the rule. It’s chaotic. It’s loud. It’s basically exactly what you’d expect from a digital extension of Travis and Jason Kelce.
If you’ve spent any time on the bird app lately—or X, if we’re being technical—you’ve seen the clips. Maybe it’s Jason shirtless in Buffalo. Maybe it’s Travis trying to pronounce a three-syllable word and failing miserably. The magic isn't just in the podcast itself; it's in how the social team captures the "92%ers" community in real-time. It’s rare to see a brand account that doesn't feel like it was run through a corporate legal filter seven times before posting.
The Chaos Factor: What Makes New Heights Podcast Twitter Different?
Most sports podcasts use their social media as a glorified billboard. They post a link, a boring quote, and maybe a generic graphic. Boring.
The New Heights podcast Twitter feed operates differently. It functions more like a fan account that happens to have exclusive access to the stars. They lean into the memes. When Jason Kelce announced his retirement, the account didn't just post a "Thank You" graphic. They rode the emotional rollercoaster with the fans, sharing the raw, ugly-cry moments that made everyone feel like they were sitting in that Philadelphia press room.
It works because the Kelce brothers are authentic. You can’t fake the chemistry between a future Hall of Fame center and a legendary tight end. The Twitter account mirrors that sibling rivalry. It’s petty. It’s hilarious. It’s basically a masterclass in how to build a digital community without sounding like a robot.
Honestly, the engagement numbers are stupidly high. We’re talking about a show that bridged the gap between die-hard NFL film junkies and "Swifties" who didn't know what a nickel defense was two years ago. That’s a narrow tightrope to walk. One wrong tweet and you alienate half your audience. Yet, they keep sticking the landing.
Breaking Down the Taylor Swift Effect
We have to talk about it. The "Tay-vis" era changed everything for the New Heights podcast Twitter strategy.
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Before the Kelce-Swift relationship went nuclear, the account was mostly football memes and "Guy of the Week" segments. Afterward? It became a bridge between two of the most powerful fandoms on the planet. The social team was smart. They didn't pander. They didn't turn the account into a Taylor fan page, but they didn't ignore it either. They treated it with the same "holy crap, can you believe this is happening?" energy that Travis himself brought to the show.
This crossover is a big reason why the account exploded. It became the primary source for "Club Football" updates. When Travis mentioned "The Tortured Poets Department" or wore a specific outfit, the Twitter account was there to provide the context fans craved.
Navigating the News Cycle
When news breaks in the NFL, the New Heights podcast Twitter is often faster and more relatable than the big networks.
Remember the 2024 Super Bowl? Or the aftermath of the Eagles' late-season collapse? While ESPN was busy with talking heads in suits, New Heights was posting clips of the brothers actually breaking down the plays. It’s "inside baseball" but explained for people who just want to have a beer and watch the game.
They use a mix of:
- High-quality video "shorts" that highlight the funniest 30 seconds of an hour-long episode.
- Fan-submitted "No Dumb Questions" entries that prove even NFL players sometimes forget the rules.
- Real-time reactions to games where the brothers (or their teammates) are playing.
The variety is what keeps people from hitting the mute button. One minute you’re looking at a serious breakdown of a Tush Push, and the next you’re watching Jason lose a bet and having to wear a ridiculous costume. It's the "Wild West" of sports media, but with better production value.
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Dealing With the Critics
Not everyone loves the Kelce saturation. Go into the mentions of any New Heights podcast Twitter post and you'll find the "stick to sports" crowd. They’re loud. They’re annoyed. They think the podcast has become too mainstream.
But here’s the thing: the numbers don't lie. The podcast consistently sits at the top of the charts. The Twitter account’s growth outpaces almost every other sports media venture started in the last five years. By embracing the "New Heights" brand—which is essentially about family, football, and being a bit of an idiot—they’ve built something that can survive the eventual retirement of both brothers.
The 92%ers: A Community Built on X
The term "92%ers" started as a joke based on a specific play-success rate Jason mentioned. Now, it's a full-blown identity.
The New Heights podcast Twitter treats this community like an inner circle. They frequently retweet fan art, tattoos (yes, people get Kelce tattoos), and photos of fans wearing New Heights merch in the wild. This isn't just marketing. It’s community building. By highlighting the fans, they make the audience feel like they are part of the show's success.
It’s a smart move. In a world where every celebrity is trying to sell you something, the Kelce brothers are mostly just selling themselves. Their Twitter account is the digital front porch where that happens.
Why You Should Actually Follow Them
Look, if you want dry stats and trade rumors, follow Adam Schefter. He’s great at that.
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But if you want to remember why you liked sports in the first place—because it’s fun, because it’s emotional, and because it’s something to talk about with your friends—then the New Heights podcast Twitter is the place to be. It’s the "water cooler" for the modern era.
They don't take themselves too seriously. They shouldn't. It’s a show about two brothers who happen to be very good at hitting people on a grass field.
Practical Steps for Engaging with New Heights Online
If you're looking to get the most out of the New Heights digital experience, don't just lurk. The account is designed for interaction.
- Turn on Notifications for "No Dumb Questions": This is where the best content usually starts. If you have a question about how a locker room works or what happens during a TV timeout, tweet it at them with the hashtag. They actually read these.
- Watch the "Shorts" First: If you don't have two hours to listen to the full episode, their Twitter feed is essentially a "best of" reel. It’s the most efficient way to stay in the loop.
- Check the "Guy of the Week" Threads: It’s a great way to see which players are earning the respect of two of the best to ever do it. It’s often players you wouldn't expect, not just the superstars.
- Ignore the Trolls: The mentions can get messy, especially when it comes to the Chiefs or Eagles rivalries. Stick to the main posts and the community memes for the best experience.
- Follow the Individual Accounts: While the podcast account is the hub, Jason and Travis’s personal accounts provide the "unfiltered" versions of the stories told on the show.
The landscape of sports media is changing. The days of the untouchable athlete are over. We want access. We want personality. We want to know that these guys are as obsessed with the game (and their lives) as we are. The New Heights podcast Twitter delivers that consistently. It’s not just a social media account; it’s a direct line to the most interesting family in football.
The next time a major NFL story breaks, don't just check the news. Check the New Heights feed. Chances are, they’ll have a take that’s way more interesting than whatever the talking heads are shouting about on TV. Whether it’s a deep dive into offensive line play or a debate about the best way to eat a cheesesteak, they’ve got you covered.