It was everywhere. If you walked through a mall or scrolled through YouTube in 2017 or 2018, you couldn't escape that bird logo. The Maverick by Logan Paul hoodie wasn't just a piece of clothing; it was basically a uniform for an entire generation of internet kids who wanted to disrupt the status quo.
Logan Paul didn't just sell shirts. He sold a "be different" lifestyle that resonated with millions of teenagers.
But honestly, looking back now, it’s interesting to see how the brand actually functioned. Most people think influencer merch is just cheap Gildan shirts with a lazy logo slapped on the front. Maverick was a bit different because Logan treated it like a genuine fashion vertical from the jump. He wasn't just hitting "print" on a website; he was building a literal empire out of a warehouse in Los Angeles.
The Design That Defined a YouTube Era
The core of the Maverick by Logan Paul hoodie was always that stylized parrot. It’s based on Maverick, Logan’s actual Sun Conure, who became a celebrity in his own right before his passing.
The color palettes were loud. We’re talking vibrant yellows, neon pinks, and deep navys. They weren't trying to be subtle. If you wore a Maverick hoodie, you wanted people to see you from across the street. The fit was usually oversized, leaning heavily into the "streetwear" aesthetic that was blowing up at the time.
What’s wild is that the brand actually moved away from just the bird. They started experimenting with color-blocking and high-quality heavy-weight cotton. They weren't just targeted at the "Logang" anymore. They wanted to compete with brands like Supreme or Champion.
Business Behind the Bird: Why It Scaled
Logan Paul's business model for the Maverick by Logan Paul hoodie was a masterclass in direct-to-consumer marketing.
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He didn't need a billboard in Times Square. He had 20 million billboards living in his subscribers' pockets. By shouting out "Link in bio" every single day, he created a feedback loop. Fans didn't just buy one hoodie; they bought the limited edition "Black Friday" drops and the "Be a Maverick" seasonal collections.
At its peak, reports suggested the brand was pulling in tens of millions of dollars in revenue. That is insane for a guy who started by making six-second videos on Vine. He leveraged scarcity. He used "drops" before every other YouTuber realized that was the way to do it. If you didn't buy the specific colorway during the vlog window, it was gone. Forever.
Material Reality vs. Hype
Let’s be real for a second. Is the quality of a Maverick by Logan Paul hoodie actually better than what you’d find at H&M or Zara?
Mostly, yes.
While early runs were standard merch fare, the "Maverick Apparel" line eventually shifted toward custom-cut-and-sew pieces. This meant they were controlling the thread count and the ribbing on the cuffs. Fans often noted that the hoodies were surprisingly heavy and warm. They lasted through washes without the logo cracking immediately, which is the bare minimum but something a lot of influencers fail at.
The price tag reflected that. You weren't paying $20. You were usually dropping $50 to $80. For a middle schooler, that’s a lot of lawn-mowing money.
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The Controversies and the Pivot
You can't talk about the Maverick by Logan Paul hoodie without talking about Japan.
After the Aokigahara forest incident in 2018, the brand took a massive hit. Major retailers and partners distanced themselves. For a minute, it looked like the Maverick brand might just disappear. People were literally filming themselves burning their hoodies for views.
But here’s the weird part about internet culture: it has a very short memory.
Logan rebranded. He leaned into the "redemption arc." The hoodie went from being a symbol of a "rowdy YouTuber" to a symbol of "growth" and, eventually, a precursor to his transition into boxing and WWE. Nowadays, the Maverick brand has evolved. It’s less about the bright colors and more about the "Maverick Club" and high-end sportswear.
The original hoodies are now almost vintage. You can find them on Depop or Poshmark, and some of the rare color-block versions actually hold their value pretty well.
What to Look for if You're Buying One Today
If you’re hunting for a Maverick by Logan Paul hoodie on the secondary market, you’ve gotta be careful. Since the brand was so popular, there are a ton of fakes out there.
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- Check the Tag: Authentic Maverick gear has a specific branded neck tag, not just a generic size label.
- The Embroidery: If the bird logo is embroidered, the stitching should be tight. If it looks like a mess of loose threads, it’s probably a knockoff.
- Fabric Weight: These hoodies should feel heavy. If it feels thin like a t-shirt, it’s not the real deal.
- The Aglets: Later versions of the hoodies had branded metal tips on the drawstrings. It's a small detail, but it's a huge giveaway for authenticity.
Honestly, the "Be a Maverick" slogan became a bit of a meme, but the actual construction of the clothing was surprisingly solid for its time.
Actionable Steps for the Merch Collector
If you're looking to grab one of these or start your own brand inspired by Logan's success, here’s the play.
1. Scour the Resale Market Right Now
Because Logan has moved on to Prime and WWE, the "classic" Maverick merch is at a bit of a price floor. Check eBay and Mercari. Look for the "Colorado" collection or the original "Multi-Color Block" hoodie. These are the ones that will likely have the most nostalgic value in ten years.
2. Evaluate the "Cut and Sew" Quality
If you're a creator, study the Maverick garments. Don't just look at the logo. Look at how the hood is stitched (is it double-lined?) and how the pockets are reinforced. This is why Logan's brand outlasted many of his peers whose shirts fell apart after three washes.
3. Understand the Pivot
Notice how the brand changed names from "Logan Paul Merch" to "Maverick Apparel." This is a key move. If you want longevity, you have to separate the brand from the person’s face. People might stop liking a creator, but they might still like a cool bird logo.
4. Check for Re-releases
Logan occasionally brings back "OG" designs for limited runs. Follow his official Maverick Clothing social media pages rather than just his personal accounts to catch these drops, as they often sell out in minutes to collectors.
The Maverick by Logan Paul hoodie stands as a weird, bright, fleece-lined monument to a specific era of the internet. Whether you love the guy or hate him, you can't deny that he changed the way influencers think about their closets. It wasn't just a hoodie—it was a multi-million dollar lesson in branding.