Why Steve Winwood Roll With It Still Matters: The Story Behind the Smash

Why Steve Winwood Roll With It Still Matters: The Story Behind the Smash

Summer 1988 was a weird time for music. You had Guns N’ Roses bringing the grit with "Sweet Child O’ Mine" on one side, and Rick Astley doing his thing on the other. Then, right in the middle of it all, this 40-year-old British guy with a voice like a soul legend and a history in prog-rock dropped a track that felt like it belonged in a 1960s Memphis juke joint. That guy was Steve Winwood. The song? Steve Winwood Roll With It.

It didn’t just chart. It dominated. It spent four weeks at the very top of the Billboard Hot 100. Honestly, if you lived through that year, you couldn't pump gas or walk through a mall without hearing those punchy horns. But there’s a lot more to this track than just a catchy hook and a slick music video. It’s a story of legal drama, a return to roots, and a massive bet on "blue-eyed soul" that paid off big time.

The Memphis Sound in a Digital Age

By the time 1988 rolled around, Steve Winwood was already a "legacy" artist, even if he was only in his late thirties. He’d been the teenage voice of the Spencer Davis Group, the mastermind behind Traffic, and a member of the short-lived supergroup Blind Faith. He’d already had a massive solo comeback with Back in the High Life in 1986.

When it came time to follow that up, Winwood didn't want to just repeat the shimmering, synth-heavy pop of "Higher Love." He went earthy. He went raw. Basically, he wanted to capture the R&B spirit of the music that first inspired him as a kid in Birmingham. To get that authentic vibe, he brought in the legendary Memphis Horns—specifically Wayne Jackson and Andrew Love. These guys were the backbone of the Stax Records sound, having played on records by Otis Redding and Isaac Hayes.

You can hear it from the first second. That organ swell? That's Winwood on a Hammond B3. The drums? Stomping and deliberate. It sounded "old" and "new" at the exact same time, which is probably why it hit so hard with both the kids watching MTV and their parents who remembered "Gimme Some Lovin'."

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Now, if you listen to Steve Winwood Roll With It and then immediately play Junior Walker & the All Stars’ 1966 hit "(I’m a) Road Runner," you’re going to notice something. Specifically, you’re going to notice they sound really similar. The rhythm, the chord progression, even the way the vocals sit—it’s close.

It was close enough that the lawyers got involved.

Motown’s publishing arm, Jobete Music, filed a claim asserting the song was a bit too "inspired" by the Holland-Dozier-Holland classic. Instead of a messy, public court battle (the kind we see now with artists like Ed Sheeran or Robin Thicke), they settled it relatively quietly. If you look at the official songwriting credits today, you’ll see some heavy hitters added alongside Winwood and his longtime collaborator Will Jennings:

  • Lamont Dozier
  • Brian Holland
  • Eddie Holland

Yeah, the legendary Motown trio. It’s one of those "oops" moments in music history that ended up becoming a win-win. Winwood kept his #1 hit, and the Motown legends got a nice piece of the 1980s royalty pie.

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Why the Song Actually Worked

So, what is the song even about? It’s not deep philosophy. Honestly, it’s a pep talk.

Winwood and Jennings wrote a lyric about resilience. "When life is too much, roll with it, baby." It’s basically the 1988 version of "keep calm and carry on." In an era of Cold War anxiety and economic shifts, people just wanted to feel good. Winwood’s vocal performance is insane here. He’s pushing into that gritty, soulful rasp that made him famous at 15, but with the control of a veteran.

Interestingly, the album Roll With It also marked a shift in Winwood's business life. He had moved from Island Records to Virgin Records for a massive $13 million contract. That was huge money back then. He needed a hit to justify the price tag. "Roll With It" didn't just justify it; it shattered expectations.

Recording Secrets: Not Just a Solo Effort

While Winwood is famous for playing almost everything himself on albums like Arc of a Diver, he opened the doors a bit more for this session. Recorded primarily at Windmill Lane Studios in Dublin and McClear Place in Toronto, the production was a mix of high-tech and old-school:

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  1. The Fairlight CMI: Winwood used this high-end digital workstation for programming, but he layered it with real instruments to keep it from sounding "robotic."
  2. Tom Lord-Alge: The co-producer and engineer brought a "radio-ready" sheen to the track. He’s the guy who helped make it sound massive on 1980s car speakers.
  3. Tessa Niles and Mark Williamson: Those soaring backing vocals gave the chorus the "church" feel that Winwood loves, nodding back to his roots in the Anglican church choir.

The Legacy of the Roll With It Era

People sometimes dismiss 80s pop as plastic, but Steve Winwood Roll With It has aged surprisingly well because it’s built on a foundation of soul and blues. It wasn't just a pop song; it was a bridge. It bridged the gap between the 60s R&B Winwood loved and the high-production values of the late 80s.

The song was nominated for two Grammys in 1989: Record of the Year and Best Male Pop Vocal Performance. It didn't win—Bobby McFerrin’s "Don’t Worry, Be Happy" took Record of the Year—but the impact was undeniable. Winwood became a global touring force again, proving that you could be "middle-aged" in the MTV era and still be the coolest guy in the room.

If you’re looking to dive back into this sound, don’t just stop at the title track. The whole album is a masterclass in blue-eyed soul. "Don’t You Know What the Night Can Do?" and "Holding On" are just as good, even if they didn't reach the same level of cultural saturation.

What to do next if you're a fan:

  • Listen to the "Road Runner" comparison: Pull up Junior Walker's version on Spotify and then play Winwood's. It’s a fascinating look at how soul music evolves across decades.
  • Check out the Live Versions: Winwood still tours, and his live performances of "Roll With It" often feature extended organ solos that remind you why he’s a member of the Rock and Roll Hall of Fame.
  • Explore the Will Jennings Connection: Jennings wrote "My Heart Will Go On" and "Tears in Heaven." Seeing how his lyrical style shifted to fit Winwood's upbeat R&B is a trip for any music nerd.

The song is a reminder that sometimes, when things get complicated, the best advice really is to just roll with it.


Actionable Insight for Music Historians and Audiophiles:
To truly appreciate the engineering of this track, listen to the 12-inch extended version. It highlights the separation between the Memphis Horns and Winwood’s Hammond B3 work, revealing the "hybrid" nature of the production that allowed it to bridge the gap between classic soul and modern pop.