Why Ninja Five-O is the Most Expensive GameBoy Advance Hidden Gem You'll Ever Hunt

Why Ninja Five-O is the Most Expensive GameBoy Advance Hidden Gem You'll Ever Hunt

It is a purple plastic cartridge. That’s it. But if you try to buy a legitimate copy of Ninja Five-O for the GameBoy Advance today, you’re looking at a price tag that could cover a decent used car down payment. Why? Because back in 2003, Konami basically sent this game out to die with zero marketing and a title that sounds like a generic mobile game from a decade later.

People missed it. Everyone missed it.

The reality is that Hudson Soft—the geniuses behind Bomberman—crafted one of the tightest, most mechanically satisfying action games ever squeezed into a handheld. It isn't just a "good for the GBA" title. It’s a masterclass in momentum. You play as Joe Osugi, a ninja detective using a bionic grappling hook to swing through airports, skyscrapers, and underground bases to stop a terrorist group influenced by mystical masks. It sounds ridiculous. It is. But once you feel the swing physics, you’ll realize why collectors are losing their minds over it.

The Bionic Commando Comparison That Actually Makes Sense

Most people call this a Shinobi clone. They’re wrong. While it has the aesthetic of Sega's classic, the DNA is pure Bionic Commando.

The grappling hook isn't just a secondary tool; it’s the entire game. You aren't just jumping; you're maintaining 360-degree centrifugal force. You can hook onto a ceiling, swing in a massive arc, and propel yourself across a chasm while mid-air-sniping a terrorist with a shuriken. It’s fluid. It’s fast. Honestly, it feels better than most modern indie "precision platformers" that try to replicate this era.

Hudson Soft nailed the weight of the character. Joe isn't floaty. When you mess up a swing, you feel the impact. When you nail a room clearing without touching the floor, you feel like a god. This mechanical depth is exactly why Ninja Five-O (known as Ninja Cop in Europe and Australia) has maintained such a legendary status among speedrunners. There is no ceiling to how good you can get at moving Joe through these levels.

What Nobody Tells You About the Difficulty

It’s hard. Like, "throw your GBA SP across the room" hard.

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But it’s fair. The game uses a hostage system that forces you to be precise. If you just run in guns—or swords—blazing, you’ll accidentally kill a hostage, which eats into your ranking and health. You have to be a surgeon. You’ll learn the enemy placements by heart. You’ll memorize the exact pixel where you need to fire your hook to clear a laser grid.

The bosses are another story entirely. They aren't just bullet sponges. Each one is a puzzle. One minute you're fighting a guy in a giant mech suit, the next you're dealing with a teleporting fire-ninja. It forces you to switch between your katana, your long-range projectiles, and your magic attacks constantly. If you aren't using your "Ninjutsu" gauges effectively, you aren't going to see the credits.

The Tragic Tale of the 2003 Launch

Why is it so rare? Timing is everything.

In April 2003, the GBA landscape was crowded. We had The Legend of Zelda: A Link to the Past port, Golden Sun: The Lost Age, and Pokémon Ruby and Sapphire were still dominating the charts. Konami put Ninja Five-O out with almost no fanfare. The box art was... fine? It looked like a budget title. Critics who actually played it loved it—IGN gave it high marks, and Electronic Gaming Monthly praised the controls—but the average kid at GameStop wasn't looking for a game called "Ninja Five-O."

It sounds like a parody of Hawaii Five-O.

Because sales were dismal, the production run was tiny. We don't have exact numbers because Konami is notoriously private about historical shipment data, but the scarcity suggests a print run in the low tens of thousands for North America. When a game is this good and this rare, the secondary market becomes a shark tank.

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Spotting a Fake Ninja Five-O Cartridge

If you’re looking to buy this on eBay, be incredibly careful. The market is flooded with "repro" (reproduction) carts. They look real at a glance, but they are worthless to a collector.

Look at the "GameBoy Advance" logo embossed on the plastic. On a real cart, it’s crisp and shallow. On fakes, it’s often too deep or the font is slightly off. Open the shell if you can. Real Konami boards have specific serial codes (AGB-ANJE-USA) and high-quality soldering. If you see a "glob top" (a black blob of epoxy over the chip), it’s a fake.

Don't get scammed. Authentic copies of Ninja Five-O usually sell for $400 to $700 for the loose cartridge alone. If you see it for $30, it’s a bootleg. Period.

Why You Should Play It (Even If You Don't Buy It)

You don't need to spend half a grand to experience this. Honestly, I'd argue that playing it on a high-quality emulator with a modern controller actually makes the grappling hook mechanics even more satisfying than the original GBA D-pad ever could.

The level design is remarkably dense. There are only six "missions," but each mission has multiple sub-stages and a boss. It’s the perfect length for a handheld game. It doesn't overstay its welcome. It doesn't have "filler" levels or forced backtracking. It is pure, unadulterated arcade action from start to finish.

The Legacy of Joe Osugi

We never got a sequel. Hudson Soft was eventually absorbed by Konami, and the IP has sat in a vault ever since. It’s a crime. In an era where every pixel-art indie dev is trying to make a "retro-inspired" platformer, Ninja Five-O remains the gold standard they should be aiming for.

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It represents a specific moment in time where developers were finally figuring out how to make 2D games feel "modern" by utilizing the GBA's processing power for complex physics before the industry shifted entirely to 3D. It’s a bridge between the 16-bit era and the modern precision-platformer movement.

How to Experience Ninja Five-O Today

If you’re ready to dive in, here is the reality of your options:

  1. The Purist Route: Hunt for an original cartridge. Set up saved searches on eBay and Mercari. Check local retro game stores in smaller towns; sometimes they don't know what they have (though this is becoming rarer). Expect to pay a premium.
  2. The Flashcart Route: Buy an EverDrive or an EZ-Flash. This allows you to play the original ROM on real hardware without paying the collector's tax. It’s the best way to get the "authentic" feel of the GBA screen without going broke.
  3. The "Hope for a Collection" Route: Keep an eye on Konami. They’ve been releasing "Castslevania" and "Contra" collections lately. There is a non-zero chance that Ninja Five-O eventually ends up in a "Hudson Soft Collection" or a "Konami Arcade/Handheld" bundle.
  4. Emulation: Use mGBA. It’s the most accurate emulator out there. Map the buttons to a controller with a good D-pad (like a PlayStation DualSense or an 8BitDo Pro 2).

Once you start playing, focus on the "Hook Shot." Don't just use it to climb. Use it to swing. The game rewards aggressive, vertical movement. If you're standing still, you're dead.

The cult of Ninja Five-O isn't just about rarity or "clout." It’s about a game that was genuinely ahead of its time, stuck on a platform that couldn't quite convey how cool it was to the masses. It’s the ultimate "if you know, you know" title of the GameBoy Advance library.

Go find a way to play it. Your reflexes will thank you, even if your wallet doesn't.


Actionable Next Step: If you're serious about playing on original hardware, prioritize finding a GBA SP (model AGS-101) or a modified GBA with an IPS screen. The dark, muddy colors of the original Ninja Five-O stages—especially the nighttime airport levels—are nearly unplayable on a non-backlit original GBA. Once you have the hardware, download the manual online; understanding the different Ninjutsu power-ups is essential for clearing the later bank robbery stages.