You’re scrolling through Instagram or maybe just walking through the grocery store and you see it. A hoodie that simply says "I’m the Husband" or a sleek tumbler with that unmistakable logo. If you aren't part of the "binge" family, it might look like just another true crime brand. But for those who know, Murder with My Husband merch represents a weirdly specific, highly dedicated corner of the internet where Garrett and Payton Moreland have turned a domestic dynamic—she loves true crime, he hates it—into a literal lifestyle brand.
It's a phenomenon.
Honestly, the true crime merch market is crowded. Like, really crowded. You can find "Stay Sexy, Don't Get Murdered" or "SSDGM" shirts in almost every thrift store in America at this point. So why is this specific show's gear selling out? It’s because the merch isn't just about the cases. It’s about the relationship. People aren't just buying a shirt; they’re buying into the idea that you can be obsessed with the macabre while your partner sits next to you, completely weirded out but supportive.
The Psychology Behind Wearing a Podcast
Most people think buying a sweatshirt is just about liking a show. It’s deeper. When you wear Murder with My Husband merch, you're signaling to other fans that you "get" the specific rhythm of Payton’s storytelling and Garrett’s often-shocked reactions. It’s a tribe thing.
The true crime community is massive, but it can also be a bit lonely because, let’s face it, your coworkers might think you’re a little intense if you spend your lunch break researching the details of a 1970s cold case. Wearing a "Murder with My Husband" hat is a subtle "if you know, you know" signal. It’s a conversation starter that doesn't feel like you're trying too hard.
There is also the "Husband" factor. A huge portion of their sales comes from the "He Loves Me, He Loves Me Not (But He Listens Anyway)" vibe. It’s relatable. My own partner usually puts on noise-canceling headphones the second I start a podcast about a heist gone wrong, but the MWMH brand celebrates the partner who actually stays in the room.
Quality and the "Drop" Culture
Payton and Garrett have been smart. They don't just dump a thousand low-quality designs on a print-on-demand site and hope for the best. They treat their releases like a boutique. They use limited drops. This creates a sense of urgency. If you don't get that specific "Oh No!" embroidered crewneck during the fall release, you might be scouring eBay for months.
The materials matter too. Nobody wants a scratchy, heavy cotton gildan tee that feels like a cardboard box. The trend in podcast merch has shifted toward "streetwear" aesthetics—muted tones, minimalist fonts, and high-quality blends. You’ll notice their stuff often favors cream, forest green, and slate gray. It’s "aesthetic." It fits into a curated lifestyle rather than looking like a tacky souvenir from a concert.
Navigating the Ethics of True Crime Apparel
We have to talk about the elephant in the room. This is a sensitive area. Critics often argue that wearing "murder" on your chest is disrespectful to victims. It’s a valid point and one that the MWMH team seems to navigate by focusing more on the brand's catchphrases and the hosts' personalities rather than the grizzly details of the crimes themselves.
You won't usually find merch that highlights a specific victim or a horrific crime scene detail. That would be a massive "no" in the current climate. Instead, the Murder with My Husband merch leans into the community's inside jokes. For example, the "I'm with the Husband" or "I'm with the Wife" sets are hugely popular for couples.
- Respectful Branding: The focus is on the listeners' experience.
- Minimalism: Using initials or small logos helps keep it subtle.
- Purposeful Design: Items like the "Coffee and Crime" mugs bridge the gap between a morning routine and a hobby.
If you’re worried about the ethics, the best way to wear this kind of gear is to ensure you’re supporting creators who do the work—those who donate to cold case foundations or DNA Doe projects. The Morelands have frequently used their platform to bring attention to active cases, which makes wearing the gear feel like you're supporting a mission, not just a "death" hobby.
Where to Actually Buy Official Gear
Don't get scammed. This is the biggest issue with popular podcasts. You’ll see ads on Facebook or TikTok for "Murder with My Husband" shirts that look official but are actually poor-quality rips from unauthorized sellers.
The official storefront is the only place where the money actually goes to the creators. Typically, they announce their drops on their Instagram stories or at the beginning of their YouTube episodes. If you see a site selling their designs for $12, it’s almost certainly a scam or a low-res print that will peel off in the first wash.
Look for the "Fanjoy" collaborations or their direct Shopify link. They often do seasonal releases, so what you see in July won't be there in December. This "seasonal" approach keeps the brand fresh. It’s why you’ll see people posting "unboxing" videos on TikTok; it feels like an event.
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Why the "Garrett" Merch is a Best-Seller
It’s hilarious, really. Garrett didn't want to do this. That was the whole premise. Now, his "reactions" are basically the core of the brand. Merch that features his signature catchphrases or simply acknowledges the "Husband" role often sells out faster than the stuff for the hardcore true crime fans. It’s because it appeals to the "reluctant listener."
There are thousands of husbands and boyfriends who have been "forced" to listen to Payton’s stories during long car rides. Buying them a shirt that says "I Listen Under Protest" (not a literal shirt, but that’s the vibe) gives them a way to participate in the fandom without having to admit they actually kind of like the show now.
How to Style Your True Crime Gear
You don't have to look like you're heading to a crime scene. The modern way to style Murder with My Husband merch is all about the "clean girl" or "athleisure" look.
Think:
The oversized "Binge" hoodie paired with black leggings and high-end sneakers. It’s a Sunday morning coffee run outfit.
An embroidered hat with a trench coat or a denim jacket. It keeps the fandom subtle.
The MWMH stickers or phone cases are the easiest way to show support without your entire outfit revolving around a podcast.
Honestly, the "merch as fashion" trend isn't going anywhere. We've moved past the era where podcast gear was just a logo slapped on a white t-shirt. Now, it's about fit, fabric, and "vibes."
A Note on Resale Value
Believe it or not, there is a secondary market for this stuff. Because they do limited runs, certain older designs have become "vintage" in the eyes of the community. Check Poshmark or Mercari. You'll see fans looking for the original "classic" logo shirts that aren't produced anymore. It’s turned into a collectors' market.
If you're buying merch as a gift, make sure you know which "era" of the show the person likes. Some fans are all about the early YouTube days; others love the newer, more polished branding.
Moving Forward with Your Collection
If you're looking to grab some gear, the first step is following their official social media channels. They don't keep a massive inventory year-round, so you have to be ready when the shop opens.
Sign up for their email list. It sounds old-school, but that’s usually where the "early access" codes live. If a new drop is coming, subscribers often get a one-hour head start. In the world of limited-run apparel, that hour is the difference between getting your size and seeing "Sold Out" across the board.
Once you get your hands on a piece, take care of it. Wash inside out, cold water, hang dry. These aren't just shirts; they're pieces of the show's history. And for a podcast that’s all about the details of the past, keeping your merch in good shape feels only right.
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Check the "About" or "FAQ" section on their site to see if a portion of your purchase goes toward victim advocacy. It's a great way to ensure your support for the show also supports the wider true crime community in a meaningful, ethical way. Keep an eye on their Instagram for the next "drop" date, as they usually tease the designs a week or two in advance to build the hype.