Honestly, if you were scrolling through the internet back in 2014, you probably remember a specific kind of aesthetic. It was all filtered sunlight, avocado toast on thick-cut grain bread, and travel guides that made you want to sell everything and move to a villa in Italy. Right in the middle of that "cool girl" digital explosion was Meghan Markle The Tig.
Before the royal weddings, the Netflix specials, and the endless tabloid headlines, Meghan was just a working actress on Suits with a side hustle. But calling it a "side hustle" feels a bit cheap. For her, it was a "little engine that could." It was a digital diary that eventually became the blueprint for her entire public identity.
What Was The Tig, Anyway?
The name sounds a bit weird if you don't know the backstory. It’s actually short for Tignanello. That’s a high-end Italian red wine that basically changed her life. Meghan often told the story of how she took a sip of this wine and finally "got it." She understood the body, the structure, and the complexity. From then on, any "aha!" moment—whether it was a life-changing facial or a perfect street taco in Mexico—became a "Tig moment."
She launched the site in 2014. It wasn't just a celebrity vanity project. It was a full-blown lifestyle hub covering:
- Food: Recipes like her famous zucchini pasta sauce or "Filipino-style" chicken adobo.
- Travel: Insider guides to places like Tulum, Ibiza, and Toronto (where she lived while filming).
- Fashion: Interviews with designers like Misha Nonoo and tips on "French girl" style.
- Self-Love: This was the soul of the site. She wrote about being "enough" long before it was a common hashtag.
It was surprisingly successful. Reports suggest the site was pulling in around $80,000 a year from affiliate links and brand deals. That’s not "buy a private jet" money, but for a lifestyle blog in 2015? That’s massive. It proved people didn't just want to see her as Rachel Zane; they wanted to know what she was eating for breakfast.
The Day the Music Died (or the Blog Deleted)
In April 2017, the site just... vanished.
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One day it was there, and the next, it was a "Farewell, Darling" note. It was heartbreaking for her loyal followers. We all knew why, of course. She was getting serious with Prince Harry. The royal family and "lifestyle blogging" go together like oil and water. You can't really be a future Duchess while posting about your favorite cocktails and "unbridled joy."
According to the biography Finding Freedom, the decision was mostly about protection. The British press was already dissecting her life. If she left the blog up, every recipe for an acai bowl would be turned into a story about what she was serving Harry for breakfast. She had to scrub her digital footprint to survive the royal machine.
The 2026 Reality: Is The Tig Ever Coming Back?
Fast forward to today. We’ve seen the trademark filings. We’ve heard the rumors. In 2025 and early 2026, the conversation shifted from a "Tig 2.0" to her new venture, As Ever.
Here’s the thing: Meghan has tried to revive that specific "Tig" energy multiple times. First, there was American Riviera Orchard. That ran into some trademark walls—the U.S. Patent and Trademark Office isn't a fan of people trying to own the name of a geographic region (Santa Barbara).
So, she pivoted. As Ever is essentially the spiritual successor to Meghan Markle The Tig. It’s the same "love language," as she puts it. It's about gardening, cooking, and "thoughtful living." But it's different now. The stakes are higher. It’s no longer a "passion project" run from a trailer on a TV set; it’s a global brand partnered with Netflix.
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Why People Are Still Obsessed With the Old Posts
You can still find archives of the old site if you look hard enough. People still hunt for her "Tig Talk" interviews with friends like Serena Williams and Priyanka Chopra. Why? Because it felt real.
In a world where every celebrity post is vetted by six publicists, The Tig felt like a girl talking to her friends. She wrote about her struggles with being biracial in Hollywood. She wrote about her "bad" days. It was raw-ish.
The Famous "Tig" Lessons
If you want to live like a "Tig" enthusiast, you basically need to follow three rules:
- Eat well, but don't be a snob. She loved "hole-in-the-wall" spots as much as Michelin stars.
- Travel deep. Don't just go to the tourist spots. Find the local market.
- Know your worth. This was her mantra. "You are enough."
What We Get Wrong About The Tig
A lot of critics say she was just trying to be the next Gwyneth Paltrow. Honestly? That’s a bit lazy. Goop is about $200 candles and "wellness" that feels like a full-time job. The Tig was more accessible. It was about "frivolity" and "fun." It didn't take itself so seriously until the world started taking her too seriously.
The biggest misconception is that she hated the blog and wanted to move on. In her Netflix docuseries, she spoke about it with a lot of nostalgia. It was her baby. Losing it was part of the price of entry into the royal family, and you can tell she’s spent the last few years trying to get that voice back.
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How to Channel Your Inner "Tig" Today
Even though the original url mostly just shows that farewell letter, the philosophy is still everywhere. If you want to apply the Meghan Markle The Tig vibe to your life right now, it's pretty simple.
Start by finding your own "Tignanello" moment. Find that one thing—a book, a meal, a hobby—that makes you feel like the lights just turned on. Meghan’s whole brand was built on the idea that life is too short for "beige" experiences.
Actionable Steps for the "Tig" Lifestyle:
- Curate your space: It doesn't have to be expensive. Just intentional.
- Write it down: She was a big fan of handwritten notes and journaling.
- Support the "Little Engines": She used her platform to highlight small businesses. Do the same in your community.
- Don't wait for permission: She started the blog while she was still a "struggling" actress. She didn't wait until she was "famous enough."
The Tig might be officially dead in its 2014 form, but its DNA is all over the "lifestyle" world we live in now. From the way we take photos of our coffee to the "wellness" trends that dominate our feeds, Meghan was actually ahead of the curve. Whether she’s calling it As Ever or something else in the future, that specific brand of California-chic isn’t going anywhere.
The real lesson from the blog's history? You can take the girl out of the blog, but you can't take the blogger out of the girl. She’s still that person who wants to tell you exactly which wine to drink with your pasta. And honestly, a lot of people are still waiting to listen.