If you’ve spent more than five minutes on X (formerly Twitter) or scrolled through your TikTok feed in the last few years, you’ve probably seen the name Jason Luv or Lena the Plug trending alongside some pretty aggressive opinions. It’s the kind of internet drama that feels like a fever dream. You have a podcaster, his wife, and a former U.S. Marine turned adult superstar, all entangled in a marketing-meets-reality-TV saga that basically broke the concept of "traditional marriage" for the digital age.
But it’s not just about a viral video anymore.
Right now, in 2026, we’re actually watching these people prepare for a literal boxing match. Adam Grandmaison—the guy everyone knows as Adam22—is scheduled to fight Jason Thomas (Luv) on January 23, in Miami. It’s being billed as a "grudge match" because, well, Jason is the guy who famously filmed two separate scenes with Adam’s wife, Lena Nersesian.
The Scene That Started a Million Memes
Honestly, the timeline is kind of wild. Back in early 2023, Adam and Lena got married in a lavish ceremony in Italy. They’d been together since 2016 and share a daughter. They were already "open" in the sense that they had dozens—if not hundreds—of threesomes together for their Plug Talk brand. But something changed in June 2023.
Lena announced she was filming her first-ever solo scene with another man.
That man was Jason Luv.
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The internet absolutely lost its mind. People were calling Adam a "cuck" or a "simp" at a rate that was almost impressive for its sheer volume. Adam, for his part, tried to lean into it. He tweeted about how he felt "a little jealous" at first but claimed the business rewards were too high to ignore. He even bought Lena a neon green Lamborghini to celebrate the scene's success. Talk about a weird way to say "congratulations on the new co-worker."
Why Jason Luv and Lena the Plug Kept Going
It wasn't a one-and-done situation. Even though Adam famously stated Luv was "officially blacklisted" from working with his wife again after Jason bragged in interviews about being a "better lover," the business side of things seemed to win out.
By June 2025, they were back at it.
Lena and Jason filmed a second scene titled "The Luv Boat." While fans were busy arguing in the comments, Adam was tweeting about being proud of his wife for "paying the bills" while he handled layoffs and financial restructuring at his No Jumper podcast network. It’s a fascinating, if somewhat cynical, look at how modern creators use their personal lives as fuel for their business engines.
The BrandRisk 12 Boxing Match: Marketing or Real Beef?
Now we’re looking at BrandRisk 12, an event hosted by Adin Ross.
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It’s easy to dismiss this as just another influencer boxing stunt. And maybe it is. But when you listen to Adam talk about it, there’s a real edge there. He’s admitted that Jason’s comments about their physical chemistry crossed a line. He’s spent weeks in the gym, claiming his cardio and "heart" will beat Jason’s "Greek statue" physique.
Luv is a big dude. He’s an ex-military sniper. He’s built like he’s made of granite.
Adam is... a podcaster who likes BMX.
The stakes are weirdly high. Adam has gone on record saying, "Nobody will ever be able to call me a cuck again after this!" It’s a bold claim. If he wins, he’s the guy who defended his honor. If he loses, the internet jokes will probably never stop.
What This Tells Us About Modern Fame
Basically, we’re watching the complete blurring of private life and public performance.
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- Monetization of Vulnerability: Adam and Lena don't hide their jealousy or their financial struggles; they post them for engagement.
- The "Villain" Arc: Jason Luv has played the part of the antagonist perfectly, leaning into the provocation to keep the spotlight on himself.
- Evolving Relationships: Whether you agree with their lifestyle or not, they’ve managed to stay together through a level of public scrutiny that would break most people.
Lena recently made headlines by joking about who she’d sleep with on fight night, which just goes to show she knows exactly how to keep the engagement loop going. She’s backing her husband, though. She’s been in his comments saying, "You got this babyyy," even when he’s being "savage" back to her.
What’s Next for the Trio?
If you’re following this saga, the next big milestone is the January 23 fight in Miami. It will be streaming live on Kick. After that? Who knows. We might see a third collaboration, or we might see a total rebranding.
Actionable Next Steps:
- Watch the Pre-Fight Interviews: If you want to see the real tension (or lack thereof), check the most recent No Jumper episodes featuring fight prep.
- Check the Kick Stream: The BrandRisk event will be the final word on this "beef," providing the most definitive answer to whether this was all for show.
- Follow the Financials: Keep an eye on the Plug Talk subscriber numbers post-fight; that’s where the real "winner" will be decided.
The whole thing is a mess, but it’s a very profitable mess. Whether you're here for the boxing or the drama, one thing is for sure: you can't look away.