Why Layoffs Still Happen When Companies Are Profitable

Why Layoffs Still Happen When Companies Are Profitable

You’re sitting there, scrolling through LinkedIn, and suddenly your feed is a wall of green "Open to Work" banners. It feels like a gut punch every single time. Honestly, the word layoff has become this looming shadow in the modern workplace, even when the economy seems fine on paper. People get confused. They ask, "If Big Tech just reported record earnings, why did they just cut 10% of their staff?" It doesn’t seem to make any sense at first glance, but there is a brutal, calculated logic behind it that most people don't want to talk about.

It sucks.

Businesses aren't families, no matter what the HR onboarding slides told you. They are machines designed to scale. When the machine gets a little too clunky or the fuel gets too expensive, the parts—meaning people—get swapped or removed.

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The Reality of the Modern Layoff

A layoff isn't what it used to be in the 1970s. Back then, if a factory closed because nobody was buying steel, everyone went home. Today, you see "efficiency" cuts. Take Meta (formerly Facebook) as a prime example. In 2023, Mark Zuckerberg famously dubbed it the "Year of Efficiency." They weren't going bankrupt. Far from it. They were simply course-correcting after over-hiring during the pandemic boom.

When the world shifted online in 2020, companies panicked-hired because they thought the growth would never end. It did.

Investors are part of the problem too. Wall Street often rewards a layoff announcement with a stock price bump. Why? Because it signals to shareholders that the company is serious about protecting its margins. It’s cold. It’s lean. It’s what happens when "growth at all costs" shifts to "profitability at all costs."

You’ve probably noticed that when one big company announces cuts, others follow within weeks. This is sometimes called "social proof" in the corporate world. If Google does it, Salesforce feels it has the cover to do it too without looking like the "bad guy" in isolation. It’s a herd mentality that fundamentally alters thousands of lives in a single Tuesday morning Zoom call.

Why the "Performance" Argument is Usually a Lie

Companies love to hide behind the phrase "restructuring." They’ll tell you it’s not about you, it’s about the "strategic alignment of resources." Translated into human English: we’re changing direction and you don’t fit the new map.

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Many people think a layoff only hits the bottom performers. That is rarely true.

I’ve seen entire departments of high-performers wiped out because a product line was canceled. You could be the best engineer in the building, but if your project is no longer a priority for the C-suite, your badge stops working on Monday. It’s about the role, not the soul. This is a hard pill to swallow because we tie so much of our identity to our jobs. We think if we work late and hit our KPIs, we’re safe. We aren't.

The Psychological Toll Nobody Discusses

The "survivor guilt" is real. For those who remain after a layoff, the workplace becomes a ghost town of anxiety. You’re doing the work of three people now, and you’re constantly looking over your shoulder wondering if the next "Town Hall" invite is actually a pink slip.

Psychologists like Dr. Sandi Mann have noted that workplace trauma from mass terminations can last for years. It erodes trust. Once a company shows it’s willing to cut deep, the "we’re a team" narrative dies a permanent death. You can’t unsee the ruthlessness.

How to Navigate the Layoff Lifecycle

If you think a layoff is coming, don't wait for the official email. Start archiving your wins now. Keep a "brag sheet" of every project you’ve touched, the revenue you’ve generated, or the time you’ve saved. You’ll need this for your resume, but more importantly, you’ll need it for your own sanity.

  • Check your severance policy immediately. Don't wait until you're locked out of the internal portal.
  • Networking should be a constant state of being, not an emergency response. Talk to people when you don't need a job.
  • Update that LinkedIn profile. Even if you love your job, keep the "hidden" signals active for recruiters.
  • Financial padding. It sounds cliché, but having three months of "scary money" makes the conversation with HR significantly less terrifying.

What happens if the axe actually falls?

First, breathe. Don't sign the severance agreement in the room. You usually have 21 days to review it under the Older Workers Benefit Protection Act (if you're over 40 in the US), and even if you're younger, you have time. Take the document to a lawyer if the numbers look off or if you suspect discrimination. Most people just sign because they want the nightmare to end, but you might be leaving money—or health insurance extensions—on the table.

The Role of AI in Future Job Cuts

We have to address the elephant in the room: Automation.

We are entering an era where a layoff might be triggered by a software update. In early 2024, companies like Duolingo confirmed they were reducing their contractor workforce because generative AI could handle some of the content translation tasks more quickly. This isn't science fiction anymore. It’s a budget line item.

If your job involves repetitive data entry or basic synthesis, you are at higher risk. The goal now is to move "upstream." Focus on tasks that require high-level strategy, emotional intelligence, or complex physical maneuvering. The bots are coming for the spreadsheets, not the nuanced human relationships.

Moving Forward After the Cut

A layoff is a business decision, not a personal failure.

It feels personal. It feels like a rejection of your worth. But in the eyes of a Chief Financial Officer, it’s just a line item being moved from "Expenses" to "Savings."

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When you start interviewing again, be honest but brief about the layoff. Most hiring managers in the 2020s have been through one themselves. They get it. You don't need to apologize for being part of a 15% reduction. Focus on what you’re going to do for the next company, not the debris of the last one.

Actionable Steps for the "At-Risk" Employee:

  1. Export Your Contacts: Get your personal network out of your work email today. If the system locks you out, those names are gone.
  2. Audit Your LinkedIn: Change your settings so your boss doesn't see you're suddenly following 50 recruiters, but make sure your "Skills" section is keyword-optimized for the job you want next.
  3. Review Your Non-Compete: Some states (like California) don't enforce them, but others do. Know if you're legally allowed to go to a competitor before you start applying.
  4. Mental Health Check: If you feel the spiral starting, talk to a professional. Job loss is high on the list of life stressors, right up there with divorce and moving.

The era of "one company for thirty years" is over. We are all essentially free agents now, just some of us haven't realized it yet. Stay agile. Stay skeptical. And always keep your exit plan in your back pocket.