Why is Rupee Falling: What Most People Get Wrong About the 90 Level

Why is Rupee Falling: What Most People Get Wrong About the 90 Level

Honestly, seeing the Indian rupee hover around the 90 mark against the US dollar feels like a bit of a gut punch. If you’ve checked the news lately, you’ve probably seen the headlines: the rupee hit 90.44 in early trade on January 16, 2026. It’s been a rough week, and if we're being real, a rough couple of years for the domestic currency.

But why is this happening now? You’d think with India’s GDP growth projected at 7.4% for FY26—which is basically the envy of the developed world—the currency would be flexin'. Instead, it’s sliding. It’s not just one thing; it’s a messy cocktail of global trade wars, stubborn inflation in the US, and a massive "risk-off" mood that’s making foreign investors dump Indian stocks like a bad habit.

The Trump Tariff Shadow and the Trade Deal Tussle

The biggest elephant in the room isn't even in Mumbai; it’s in Washington. Ever since the talk of 25% to 50% tariffs on Indian exports started heating up, the markets have been on edge.

Basically, the US and India are locked in this high-stakes game of poker over a bilateral trade deal. External Affairs Minister Jaishankar and US Secretary of State Rubio have been talking, but progress is slow. The US wants more access to India's farm and dairy sectors, and India is, understandably, protective.

  • Export Pressure: When people think tariffs might go up, they worry Indian goods (like jewelry, electronics, and auto parts) will become too expensive for Americans.
  • The Reaction: If exports drop, fewer people need rupees to buy Indian goods. Less demand equals a lower price. It's basic economics, but it hits hard when it's your wallet.

Anuj Choudhary from Mirae Asset ShareKhan recently noted that the rupee is trading with a "negative bias" largely because of these geopolitical tensions. Until a deal is signed, or at least until the "tariff talk" cools down, the rupee is going to feel like it's walking on eggshells.

Foreign Investors Are Ghosting Indian Markets

You've probably heard of FIIs (Foreign Institutional Investors). These guys are the big whales of the stock market. In 2025, they pulled out a staggering ₹1.66 lakh crore from Indian equities.

You’d think they’d come back in 2026, right? Wrong. In just the first nine days of January 2026, they sold off another ₹12,000 crore.

Why the exit?
It’s not necessarily that they don't like India. It’s more that they love the dollar right now. The US Federal Reserve has been keeping interest rates higher for longer than anyone expected. When US bonds pay decent interest, why would a big fund manager take a risk on an emerging market? They’re basically taking their money and going home.

When an FII sells a stock in Mumbai, they get rupees. To take that money back to New York, they have to sell those rupees and buy dollars. When everyone sells rupees at the same time, the value crashes. It’s a relentless cycle.

The Trade Deficit: A $25 Billion Headache

We have to talk about the Trade Deficit. In December 2025, India’s trade deficit widened to $25.04 billion.

Think of a trade deficit like a household budget. If you spend more on Amazon than you earn at your job, you're in a deficit. India imports a lot of expensive stuff—crude oil, gold, and electronic components. We pay for these in dollars.

Even though our services sector (IT, consulting) is doing great—bringing in a surplus of $134.13 billion between April and November 2025—it's not quite enough to bridge the gap created by our hunger for imported goods.

Why is the Rupee Falling Despite Low Oil Prices?

Actually, Brent crude has been trading around $63–$65 per barrel lately. That’s actually a good thing. If oil was at $100, the rupee would probably be at 95 by now. Lower oil prices are acting like a cushion, preventing a total freefall. But a cushion only stops the fall; it doesn't push you back up.

The RBI's "Controlled Slide" Strategy

A lot of people ask: "Why doesn't the Reserve Bank of India (RBI) just stop the fall?"

The truth is, they are intervening, but they aren't trying to fix the price. They’re just trying to keep the volatility down. They don’t want the rupee to jump from 89 to 91 in a single afternoon because that panics businesses.

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The RBI has been using its foreign exchange reserves to sell dollars and buy rupees when things get too crazy. But they have to be careful. They can't just burn through all their cash. Some analysts, like those at ETBFSI, suggest the RBI is actually okay with a slightly weaker rupee because it makes Indian exports cheaper and more competitive in a world full of tariffs.

What This Means for Your Wallet

So, the rupee is falling. Is it all bad? Not necessarily, but it definitely changes things.

  1. Inflation: Since we import oil and tech, a weaker rupee makes these things more expensive. You’ll feel it at the petrol pump and the next time you try to buy a smartphone.
  2. Study Abroad: If you’re paying tuition in dollars, your costs just went up by 5% in a year. That’s a massive jump.
  3. Exporters are Cheering: If you’re a software developer or a garment exporter earning in dollars, you’re basically getting a "raise" every time the rupee falls.

Actionable Insights: How to Protect Yourself

We can't control the Federal Reserve or the US-India trade treaty, but we can manage our own finances.

  • Hedge Your Currency Risk: If you have children studying abroad or a big foreign trip planned, don't wait for the rupee to "recover" to 82. It might not happen soon. Consider staggered buying of foreign currency.
  • Watch the IT and Pharma Stocks: These sectors usually benefit from a weaker rupee. If you're an investor, look for companies with high export earnings.
  • Review Your Import-Dependent Costs: If you run a business that relies on imported raw materials, now is the time to negotiate long-term contracts or look for domestic alternatives.

The rupee hitting 90 isn't the end of the world, but it is a sign of the times. We're in a high-interest-rate, high-tariff world now. The "new normal" for the rupee is likely going to be in this 89–93 range for a while, at least until the global trade dust settles.

Stay focused on the fundamentals. India’s growth is still strong, and eventually, the currency usually catches up to the economy. It’s just going to be a bumpy ride getting there.


Next Steps for You:
You should check your portfolio for exposure to "import-heavy" sectors like paints or specialty chemicals, which might see margin pressure. Alternatively, I can help you analyze the latest RBI monetary policy statement to see how they plan to handle interest rates in the coming quarter.