Why Hi-Nella New Jersey is the Most Interesting Town You've Never Heard Of

Why Hi-Nella New Jersey is the Most Interesting Town You've Never Heard Of

You’ve probably driven right past it. Honestly, most people do. If you’re cruising down Warwick Road in Camden County, you might blink and miss the turn-off for Hi-Nella New Jersey. It’s tiny. It’s barely 0.2 square miles. To put that in perspective, you could probably walk across the entire borough in the time it takes to listen to a couple of pop songs. But size isn't everything.

Hi-Nella is a bit of a geographical oddity. It’s a "doughnut hole" town, or more accurately, a little sliver carved out of Stratford and Somerdale. It’s got this weird, quiet charm that only exists in these hyper-local Jersey boroughs. It isn't a bustling metropolis. It’s just a neighborhood that decided, way back in the 1920s, that it wanted to be its own boss.

The Weird History of How Hi-Nella New Jersey Became a Thing

The story of Hi-Nella isn't some grand epic of revolution. It’s basically about real estate and taxes. Back in the early 20th century, New Jersey went through a phase called "Boroughitis." Basically, every little housing development or cluster of farms decided they didn't want to pay taxes to the big townships. They wanted their own school boards, their own police, and their own identity.

In 1929, Hi-Nella officially split from Stratford. Why the name? It sounds like a greeting, right? "Hi, Nella!" There are a few local legends, but the most accepted reality is that it was named after the Hi-Nella development company that built the original homes there. It’s a very 1920s marketing move that just happened to stick for nearly a century.

Living here is different. You aren't just a face in a crowd of 50,000 people. When the 2020 Census came out, it showed a population of about 815 people. That is it. That’s fewer people than you’ll find in a single high school graduating class in some of the neighboring towns like Cherry Hill. Because it’s so small, the sense of community isn't just a marketing slogan; it’s a logistical reality. Everyone knows whose dog got out. Everyone knows when the mail is running late.

Life in the Borough: What It's Actually Like

If you’re looking for a downtown with artisanal coffee shops and high-end boutiques, you’re in the wrong place. Hi-Nella is almost entirely residential. It’s a grid of quiet streets, modest homes, and old trees. It’s the kind of place where kids still ride bikes to their friends' houses because there aren't many major thoroughfares cutting through the heart of the borough to worry about.

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  • Most of the "action" happens on the borders.
  • You do your grocery shopping in Stratford or Magnolia.
  • You probably go to Sterling High School because Hi-Nella is part of a regional school district—there’s no way a town this small could support its own high school.

The housing stock is a mix. You’ll find bungalows from the original era, some mid-century ranches, and the occasional newer construction. It’s one of those rare spots in Camden County where you can still find a relatively affordable entry point into homeownership, though prices have definitely crept up like everywhere else in the Philadelphia suburbs.

The Tiny Government Reality

How do you run a town of 800 people? It’s a challenge. Hi-Nella has its own Mayor and Council, but they don't have a massive bureaucracy. The Borough Hall is a modest building on Wykagyl Road. They have to be incredibly efficient with their budget. This is where the debate about "shared services" usually starts. Critics often argue that towns this small should merge with their neighbors to save on administrative costs. But if you talk to people in Hi-Nella New Jersey, there’s a fierce pride in that independence. They like having their own identity. They like knowing their council members by their first names.

Why People Stay (and Why They Move There)

People move to Hi-Nella because it feels like a secret. You’re less than 15 miles from Center City Philadelphia. You can be at the PATCO Lindenwold station in five minutes. It’s a commuter’s dream if you want to work in the city but come home to a place where the loudest noise at night is a cricket.

There’s also the park. Sterling Vista Park offers a little bit of green space right in the middle of the residential blocks. It’s not Central Park, but it’s a vital lungs-of-the-neighborhood type of spot.

One thing people get wrong is thinking Hi-Nella is just a subset of Somerdale. It’s not. It has its own ZIP code (08083, which it shares with Somerdale, admittedly) and its own distinct vibe. It’s more laid back. There’s less traffic. It feels older, in a comfortable, broken-in sort of way.

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The Challenges of Being Small

Let's be real: being a tiny borough isn't all sunshine and low-traffic streets. Infrastructure is expensive. When a water main breaks or a road needs repaving, the cost per resident is higher than it would be in a massive city. Hi-Nella has to get creative. They often partner with neighboring towns for police or fire services, which is pretty common in South Jersey. It’s a balancing act between staying independent and staying solvent.

The local economy is basically non-existent within the borough limits. You won't find a Walmart here. You won't find a shopping mall. This means the tax base relies heavily on property taxes from residents. That’s the trade-off. You get the small-town feel, but you bear the weight of the municipal costs.

If you’re looking at Zillow or Redfin for Hi-Nella New Jersey, you have to be quick. Because the town is so small, there are rarely more than a handful of houses on the market at any given time.

  • Prices are generally lower than in Haddonfield or Moorestown.
  • The lots are usually a decent size—not huge, but enough for a backyard.
  • It’s a "starter home" goldmine.

Investors have started noticing these small boroughs too. Because of the proximity to Philly and the shore (about an hour's drive down the Atlantic City Expressway), rental demand is surprisingly steady. However, the borough maintains a very "owner-occupied" feel, which keeps the neighborhood stable.

How to Experience Hi-Nella

If you want to visit, don't expect a tourist information center. Just drive through. Start on Warwick Road, turn onto Hi-Nella Avenue, and just wander the side streets. Look at the architecture. It’s a snapshot of suburban development over the last century.

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Check out the local businesses just outside the border. Crystal Lake Avenue is right there. You’ve got easy access to the restaurants in Voorhees and the shopping on White Horse Pike. Hi-Nella is basically the quiet bedroom in a very large, busy house.

Is it right for you?

Honestly, Hi-Nella is for a specific type of person. It’s for the person who hates HOAs but loves a tight-knit neighborhood. It’s for the person who wants to be close to the PATCO but doesn't want to live in a high-rise. It’s a place for people who value knowing exactly who their neighbors are.

It’s easy to dismiss these tiny "paper towns" as relics of a bygone era. Some people think they should all be consolidated. But there is something lost when you lose that hyper-local control. In Hi-Nella, your vote actually matters. Your voice at a council meeting isn't drowned out by thousands of others. That’s a rare thing in 2026.

Actionable Steps for Potential Residents or Visitors

If you're looking into Hi-Nella New Jersey, don't just look at the map. Do these things to get a real feel for the place:

  1. Drive the perimeter at 5:00 PM. See how the traffic flows. You'll notice that while the surrounding arteries are jammed, the interior of the borough stays remarkably still.
  2. Check the school regionalization. Since Hi-Nella doesn't have its own big school system, look into the Sterling Regional School District. That’s where the older kids go, and it’s a major part of the community identity.
  3. Visit the Borough Hall. If you're thinking of moving there, stop by. It’s small enough that you can actually get questions answered about local ordinances or trash pickup without waiting on a corporate hold line.
  4. Walk Sterling Vista Park. It’s the best way to see the residents in their natural habitat. You’ll see the mix of ages—from retirees who have lived there for 50 years to young families just starting out.
  5. Look at the tax records. Because it's a small borough, tax rates can fluctuate based on specific municipal needs. Always check the most recent data on the Camden County website rather than relying on old listing info.

Hi-Nella isn't trying to be the next big thing. It's perfectly happy being exactly what it is: a tiny, quiet, independent slice of New Jersey life.