So, you're looking at the fubo stock price today and probably wondering if the roller coaster is ever going to level out. Honestly, it's been a wild ride for anyone holding these shares. On January 16, 2026, the stock closed at $2.66, holding steady after a week of pretty intense movement. It’s a far cry from the double-digit highs of the early streaming boom, but there is a lot of noise under the hood that explains why we are here.
Money is moving in interesting ways behind the scenes. Just a few days ago, on January 14, Fubo announced it was shelling out $140.2 million to buy back its convertible senior notes due in 2026. This wasn't some desperate move; they used cash from a fresh $145 million term loan they got after teaming up with Disney's Hulu + Live TV. CEO David Gandler basically told investors that they are cleaning up the balance sheet without diluting the people who already own the stock. That’s a rare win for retail investors who usually get the short end of the stick when companies need to move debt around.
The Weird Reality of the Hulu Merger
You've probably heard the news by now, but Fubo isn't the same "scrappy underdog" it was two years ago. The business combination with Hulu + Live TV has completely changed the math. We are looking at a combined entity with nearly 6 million subscribers in North America. That makes them the sixth-largest Pay TV player in the U.S.
It’s kinda funny because for years, Fubo was the one suing Disney and Fox over antitrust issues with their Venu Sports joint venture. Now? Fubo is an affiliate of The Walt Disney Company. This "if you can't beat 'em, join 'em" strategy seems to be the only way they could survive the crushing weight of sports licensing fees.
The Q3 2025 earnings report gave us a glimpse into this new world. Revenue hit $377.2 million, which actually beat what the experts on Wall Street were expecting. They even posted a second consecutive quarter of positive adjusted EBITDA at $6.9 million. But here is the kicker: even though they added more subscribers—hitting a record 1.63 million for a third quarter—their revenue actually dipped about 2.3% year-over-year. Why? Because they've been pushing "skinny" bundles and cheaper tiers to keep people from canceling.
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What’s Actually Moving the fubo stock price today?
Investors are currently obsessed with one thing: profitability.
The company has been bleeding cash for years, and even with the Disney deal, they aren't totally in the clear yet. Most analysts, including those from UBS and firms tracked by MarketBeat, don't expect real, GAAP-level profit until late 2026 or even 2027.
- The Debt Load: By clearing out those 2026 notes, they've removed a massive "wall" of debt that was scaring people off.
- The Venu Lawsuit: While the merger with Hulu settled many issues, the broader legal battle over how sports channels are "bundled" is still lingering in the background of the industry.
- Insider Selling: It's worth noting that David Gandler sold about 170,000 shares earlier this month at an average price of $2.55. While it was only about 23% of his position, it’s the kind of thing that makes the market jittery.
Honestly, the stock is trading like a call option on the future of live sports. If they can figure out how to make more money per user (ARPU) while keeping their marketing costs low, there's a path back to $5 or $6. But if the "cord-cutting" trend accelerates and Disney decides Fubo isn't a core part of their long-term plan, things could get ugly again.
Looking at the Numbers
If you’re the type who likes to see the raw data, here’s how the last few months have shaped up. Back in September 2025, the stock was hanging out around $4.56. Since then, it’s been a slow slide down to the mid-twos.
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The market cap is sitting around $3.4 billion right now. That sounds like a lot, but in the world of media giants, it’s tiny. This is a "show me" stock. Investors are tired of hearing about "potential" and "growth." They want to see the net loss—which was $18.9 million last quarter—turn into a positive number.
Strategic Moves to Watch
Fubo isn't just sitting on its hands. They've launched a Fubo Sports skinny service and a Pay-Per-View platform to try and diversify their income. They are also trying to fix their advertising business, which took a 7% hit recently.
The real test comes on February 27, 2026. That’s the estimated date for their Q4 earnings report. If they can show that the Hulu integration is actually saving them money on operations, the fubo stock price today might look like a bargain in hindsight. If not, $2.66 might start to look like a ceiling rather than a floor.
Actionable Insights for Investors
If you're watching this stock, don't just stare at the daily percentage changes. Pay attention to the 2029 Convertible Notes. Fubo mentioned that no one really took them up on the "fundamental change" repurchase right for those notes recently, which means debt holders are okay with staying on the ride for now. That’s a subtle vote of confidence from the people who actually understand the balance sheet.
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Keep an eye on the churn rate. Fubo managed to cut churn by nearly 50% year-over-year in their last update. That is a massive deal. It’s way cheaper to keep a customer than to go out and buy a new one with expensive TV ads. If that churn stays low while they raise prices—which they almost certainly will—the path to being "in the black" becomes a lot shorter.
Wait for the Q4 results before making any massive moves. The gap between "adjusted" profit and "real" profit is still wide. You want to see if that $145 million loan from Disney is being used to grow the business or just to keep the lights on while they pay off old debts.
Clear your head of the hype and look at the cash. Fubo ended the last quarter with about $280 million in the bank. That gives them some runway, but in the streaming world, cash disappears fast. The next six months will basically decide if this company becomes a permanent fixture of the Disney empire or a forgotten footnote in the streaming wars.
Monitor the resistance levels at $3.00. Breaking past that psych barrier would require a significant catalyst, likely a surprise update on the Hulu integration's cost-saving synergies. Until then, expect the $2.50 to $2.75 range to be the "new normal."