If you’ve spent any time scrolling through your feeds lately, you’ve probably stumbled across a hauntingly sparse, lo-fi track that sounds like a secret whispered in a cold room. That's Julie Doiron. Specifically, it's her song "August 10," a track that was recorded nearly thirty years ago but is currently having a massive, improbable second life. It’s weird how the internet works sometimes. A song written in 1993 by a 21-year-old in New Brunswick is suddenly outperforming modern pop hits on TikTok and Billboard charts in 2026.
Honestly, the resurgence is well-deserved. If you haven't sat down to listen to Julie Doiron August 10, you’re missing out on one of the most raw, unvarnished breakup songs ever put to tape. It’s not a "radio" breakup song with soaring choruses and polished production. It’s a document of a specific, painful day.
What is the Story Behind August 10?
The song actually predates its 1996 release on the album Broken Girl. Julie Doiron was the bassist for Eric’s Trip, a legendary Canadian indie band that was the first from Canada to sign with Sub Pop. While on tour with the band, Julie was dating her bandmate, Rick White.
Things ended on the drive home.
"August 10" is the literal date of that breakup. In recent interviews, Julie has recalled that drive back from the tour, remembering the exact moment they decided to call it quits. She wrote the song as a way to process the fallout. It’s essentially a time capsule of a 21-year-old trying to figure out how to keep breathing when her world just shifted.
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The lyrics are famously simple. They don't hide behind metaphors. Lines like "I'm sorry sweetie, please don't go" or "I know that what I did was wrong" feel almost uncomfortably private. It’s like reading someone’s diary while they’re still in the room. This lack of "production" is exactly why it’s blowing up now; in an era of over-processed AI music, people are starving for something that sounds human.
Why You Should Listen to Julie Doiron August 10 Right Now
So, why are millions of people—mostly aged 18 to 24—suddenly obsessed with a song that’s older than they are?
It’s the intimacy.
When you listen to Julie Doiron August 10, you aren't just hearing a melody. You're hearing the sound of a room. The track was recorded on home equipment (some of it at Stereo Mountain in Moncton), and you can practically hear the air around her. There is a specific kind of "bedroom pop" aesthetic that modern artists try to manufacture, but Julie lived it because she had to.
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The TikTok Effect
In late 2024 and throughout 2025, the song became a "sound" for thousands of videos. People use it to soundtrack moments of vulnerability, nostalgia, or just quiet reflection. By early 2025, it had racked up over 41 million streams on Spotify—a staggering number for a 90s indie folk track. It even hit the Billboard Hot Rock & Alternative Songs charts.
Julie herself was blindsided. She found out through her daughter, Rose, who noticed the song gaining traction. For a while, Julie didn't even tell her management. She just watched it happen, curious to see if a song from her "Broken Girl" era could still speak to kids today. It turns out, it can.
The Legacy of Broken Girl
"August 10" is the centerpiece of the album Broken Girl, which Julie released under that pseudonym before moving back to her own name for later projects. The album is heavy. Beyond the breakup with Rick, it covers the death of her grandmother and the discovery of her first pregnancy.
- Genre: Indie Folk / Lo-fi
- Recording Date: August 1993 (the track itself)
- Release Date: April 1996
- Label: Sub Pop / Sappy Records
If you dig "August 10," you should definitely check out "Soon, Coming Closer" or "Dance Music." They carry that same DNA of "everything is falling apart but I'm still here."
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How to Properly Experience the Track
Don't just play this through your phone speakers while doing the dishes. To really get it, you need to treat it like a short film.
- Use Headphones: The tape hiss and the way her voice cracks slightly are part of the instrument.
- Read the Lyrics: They are short. They are blunt.
- Context Matters: Remember she was 21. She was in a van. She was losing her partner and her band dynamic all at once.
There’s a reason this song is outlasting the trends. It’s because the feeling of "August 10" doesn't have an expiration date. Everyone has had a day like that—a day where the date itself becomes a scar.
If you want to dive deeper into her catalog, look for her Juno-winning collaboration with the Wooden Stars or her work with Mount Eerie. She’s been a staple of the Canadian scene for decades, but "August 10" remains the purest distillation of her power.
Go find a quiet spot and put it on. It might just be the most honest thing you hear all year.
Next Steps for New Fans:
- Stream the full Broken Girl album on Spotify or Bandcamp to understand the context of the 1996 era.
- Check out Eric’s Trip (specifically Love Tara) to hear the louder, fuzzier world Julie came from before going solo.
- Look for the 2025 vinyl reissues of her early work, which include rare photos and liner notes about the recording of "August 10."