Honestly, if you’ve spent any time on the lifestyle side of the internet lately, you’ve probably seen the chaos. People are losing it. The What We Said Tour isn't just a couple of influencers hitting the road with a microphone; it's a massive, high-energy extension of the community Jaci Marie Smith and Chelsey Curtis have built over years of candid, hilarious, and sometimes painfully relatable podcasting.
They’re real.
That’s the draw. People don't show up to these venues just to hear a "live podcast." They show up because, after hundreds of hours of listening to these two talk about everything from terrible first dates to the deep, heavy struggles of infertility and business ownership, the audience feels like they’re part of the inner circle. It’s a girls' night. But on a stage. With hundreds of strangers who aren't really strangers because they all know the same inside jokes.
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What Actually Happens at the What We Said Tour?
You might think it’s just two people sitting on stools. You’d be wrong.
The What We Said Tour is structured to feel like a high-production variety show, but with the loose, "anything can happen" energy of a late-night sleepover. Jaci and Chelsey have mastered the art of the live transition. They move from scripted segments—like the fan-favorite "Listener Stories"—to completely improvised interactions with the front row.
It's loud. The fashion is incredible. If you look at the crowd, it's a sea of bows, thrifted blazers, and trendy sneakers. It’s a vibe.
One of the highlights that consistently trends on TikTok after every stop is the "Hot Takes" segment. This is where the duo dives into the niche, often controversial opinions sent in by locals of whatever city they happen to be in that night. If they're in Phoenix, they’re talking about the heat and the specific suburban tropes of Scottsdale. In Nashville, it’s bachelorette parties. This localized touch makes the What We Said Tour feel less like a canned performance and more like a custom experience for that specific room.
The Power of the "Relatable Influencer"
We have to talk about why this works.
In an era where most people are getting tired of the overly polished, "perfect" influencer aesthetic, Jaci and Chelsey have leaned into the messy middle. They talk about the "ick." They talk about embarrassing moments. During the tour, they often share exclusive stories—stuff they’ve explicitly said is "too much" for the recorded podcast feed.
That exclusivity creates a "you had to be there" FOMO that fuels ticket sales.
The Logistics: Behind the Scenes of a Live Podcast Run
Touring isn't easy. Especially when you’re balancing it with families and other businesses. Jaci Marie Smith and Chelsey Curtis didn't just wake up and decide to book theaters. It was a calculated move based on years of listener data.
Most podcast tours fail because they don't understand the difference between audio consumption and live entertainment. You can’t just read a script. You need visuals. You need pacing. You need a set design that looks good in photos but also feels intimate. The What We Said Tour usually features a "living room" aesthetic—think cozy couches, warm lighting, and a aesthetic that screams "Pinterest board come to life."
Managing the Fan Experience
The Meet and Greets are where the real heavy lifting happens.
For many fans, this is the first time they’ve seen their "internet best friends" in person. The emotional weight of these interactions can be intense. Listeners often share personal stories of how the podcast helped them through breakups or health crises. Jaci and Chelsey have spoken openly about how draining, yet incredibly rewarding, this part of the What We Said Tour can be. It's a high-stakes balancing act of being an entertainer and a confidante.
What Most People Get Wrong About the Show
There’s this weird misconception that influencer tours are just "cash grabs."
Sure, it's a business. But if you look at the production value of the What We Said Tour, it’s clear they aren't just phoning it in. There’s custom merchandise—which usually sells out within the first hour—and choreographed segments that require actual rehearsal.
Another mistake? Thinking it’s only for "young girls." While the demographic definitely leans female and Millennial/Gen Z, the themes are universal. It’s about friendship. It’s about navigating your 20s and 30s without losing your mind. It’s about the absurdity of internet culture.
Why the What We Said Tour Still Matters in 2026
Live events have changed. We want connection. We’re tired of screens.
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The What We Said Tour capitalizes on the "Third Place" concept—the idea that people need a social space outside of home and work. For two hours, several hundred people are in a room together, laughing at the same jokes, and realizing that their weirdest thoughts are actually pretty common.
It’s a community-building exercise.
A Note on the Content
The duo doesn't shy away from the hard stuff. During recent runs, they’ve touched on the complexities of navigating the public eye while trying to maintain some semblance of a private life. This nuance is why they have such high retention. People don't just "discover" the What We Said podcast and then leave; they stay for years. The tour is the victory lap for that loyalty.
Actionable Insights for Fans and Creators
If you’re planning on going to a show, or if you’re a creator looking at how they did it, here’s the breakdown of what actually makes this work:
- Dress the Part: This isn't a casual "jeans and a tee" event for most. It’s a fashion moment. Check the tour’s Instagram tags to see what the current "uniform" is.
- Arrive Early for Merch: It’s not a marketing gimmick; the physical stock at venues is often limited and moves fast. If you want the tour-exclusive sweatshirt, you need to be there when doors open.
- Participate in the Pre-Show: They often use Instagram Stories to solicit questions or "confessions" for the live show. If you want a chance to be featured on stage (anonymously or otherwise), you have to engage with their socials 24–48 hours before the show starts.
- Creators: Watch the Pacing: If you’re a podcaster, study their transitions. Notice how they use music and lighting cues to shift the mood from a funny story to a heartfelt moment. That’s the "secret sauce" of professional live production.
The What We Said Tour succeeds because it treats its audience with respect. It doesn't assume they'll just show up for the names; it provides a show that’s worth the ticket price. It’s a masterclass in turning a digital community into a physical movement. Whether you’re there for the gossip, the fashion, or just to feel less alone in your 20s, it’s an experience that lingers long after the house lights come up.
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The real magic isn't on the stage, though. It's in the lobby after the show, where groups of friends—and groups of strangers who just became friends—stand around talking about how "that’s so us." That is the ultimate goal of any creator, and Jaci and Chelsey have nailed it.