You’ve probably seen that mischievous, jagged-toothed grin everywhere lately. Labubu has basically taken over the designer toy world, thanks in no small part to some very high-profile fans like Lisa from BLACKPINK. But the Pop Mart Labubu The Monsters Coca Cola Series is a different beast entirely. It’s not just another vinyl drop; it’s a collision of two massive cultural icons. Honestly, when you mix the chaotic energy of Kasing Lung’s "The Monsters" with the vintage, ubiquitous branding of Coke, you get something that feels weirdly nostalgic and ultra-modern at the same time.
It’s about the "fizz."
That’s how collectors describe it. There is a specific tactile satisfaction in seeing Labubu—a creature inspired by Nordic fairy tales—decked out in that classic red and white.
What Actually Is the Labubu The Monsters Coca Cola Series?
Let’s get the basics down first because things move fast in the art toy world. This collaboration isn't just one figure. It’s a curated set that reimagines the most popular members of The Monsters squad. We aren't just talking about Labubu. You’ve got Zimomo, Tycoco, and the rest of the gang getting the beverage treatment.
The centerpiece is usually the Labubu figure holding a classic contour bottle or wearing a cap that looks suspiciously like a bottle top. It’s clever. It isn’t just a logo slapped onto a mold; the textures matter here. Pop Mart has gotten really good at varying finishes—some parts are matte, others have that high-gloss "wet" look that mimics a cold soda on a summer day.
The Kasing Lung Connection
Kasing Lung, the artist behind these creatures, created a whole lore back in 2015. They aren't "monsters" in the scary sense. They are quirky, a bit selfish, but ultimately kind-hearted. When he partnered with Pop Mart, the production quality skyrocketed. In the Coca-Cola series, you can see his signature "teeth" design integrated into the red-and-white color palette. It’s a weirdly perfect fit. Red is a bold, aggressive color, which suits Labubu’s personality perfectly.
I’ve talked to collectors who say this specific series is their "holy grail" for a few reasons. One, it’s Coca-Cola. People collect Coke stuff who don't even care about toys. Two, it’s Labubu. People collect Labubu who don't even care about soda. When those two circles of the Venn diagram overlap? Absolute mayhem at the checkout counter.
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Why the Resale Market for This Series Is So Wild
If you try to buy these at retail price now, good luck. Seriously.
The Pop Mart Labubu The Monsters Coca Cola Series hit the market and immediately evaporated. Now, you’re looking at platforms like StockX, Pop Now, or specialized Facebook groups. Prices fluctuate based on "blind box" luck. For the uninitiated, these toys are often sold in sealed boxes. You don't know if you’re getting the standard Labubu or the "Secret" figure.
The Secret figures in this collab are notoriously hard to find. We are talking 1:144 odds in some cases.
- Standard Figures: These usually feature the classic red colorway.
- The Big Ones: Pop Mart also released 400% and 1000% versions (that's toy-speak for "big" and "huge").
- The Details: Look for the "Coca-Cola" script integrated into the fur texture. It's a nightmare for counterfeiters to get right, which is good for you if you're worried about fakes.
Speaking of fakes, that is a huge problem right now. Because the demand for the Labubu Coca-Cola series is so high, the market is flooded with "unauthorized" versions. If the price looks too good to be true, it’s a scam. Genuine Pop Mart items have a specific weight to them and a crispness in the paint lines that the cheap knockoffs just can't replicate. Always check the QR code on the box. If it doesn't scan to the official Pop Mart verification site, you're holding a paperweight.
The Design Language: More Than Just Red and White
What makes this series stand out from, say, the Labubu "Have a Seat" or "Macaron" series?
It’s the Americana vibe.
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Coca-Cola is essentially a design shorthand for 20th-century pop culture. By putting Labubu in this context, Kasing Lung and Pop Mart are positioning the character not just as a toy, but as a piece of pop art. It’s similar to what KAWS did with brands or what Warhol did with soup cans.
I noticed something interesting about the Zimomo figure in this set. Zimomo is the one with the tail, usually the leader of the group. In the Coca-Cola version, the scale of the branding feels more industrial. It’s less "cute" and more "collector's piece."
The Material Science
Pop Mart uses a mix of PVC and ABS plastic. For the Pop Mart Labubu The Monsters Coca Cola Series, they leaned heavily into the "clink" factor. When you tap the figures, they don't sound hollow or cheap. There’s a density there. Some of the accessories—like the mini crates or bottles—are actually made with a translucent plastic to catch the light. It’s these small details that justify the $100+ price tags on the secondary market.
How to Start Your Collection Without Getting Ripped Off
Look, I get it. You want one. They look great on a desk or a bookshelf. But don't just go onto an auction site and start bidding wildly.
- Verify the Seller: Only buy from people with high ratings and actual photos of the box (including the bottom).
- Understand the Sizes: A "100%" figure is about 3 inches tall. A "400%" is about 11 inches. Don't pay 400% prices for a 100% figure because you didn't read the description.
- Join the Community: Groups on Discord or Reddit often have "Legit Check" threads. Use them. The Labubu community is actually pretty helpful if you're respectful.
One thing people often overlook is the packaging. For the Pop Mart Labubu The Monsters Coca Cola Series, the box is part of the art. A dented box can drop the resale value by 20% or more. If you're a "mint in box" (MIB) collector, this is everything. If you just want a cool monster on your dashboard, you might save some money by buying an "open box" where the seller already knows which character is inside.
The Future of The Monsters and Brand Collabs
Is this a bubble? Maybe. But Labubu has been around for nearly a decade and the hype is only growing. The Coca-Cola partnership was a turning point because it proved that Labubu could play in the same league as Mickey Mouse or Hello Kitty.
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It's about status now.
Carrying a Labubu Coca-Cola keychain or having a 1000% version in your living room says you’re "in the know." It’s a subculture that has gone mainstream. We’ll likely see more of these high-concept collaborations, but the Coke one will always be the baseline for how to do it right. It’s simple, it’s recognizable, and it’s slightly chaotic.
Exactly like Labubu itself.
Pro-Tips for Serious Collectors
If you're looking to maximize the value of your Pop Mart Labubu The Monsters Coca Cola Series collection, keep them out of direct sunlight. The red pigment in the Coca-Cola branding is notoriously prone to UV fading. Nobody wants a pink Labubu (unless it's the actual pink variant).
Also, keep the "ID card" that comes inside the box. In the world of high-end vinyl toys, that little piece of cardboard is your certificate of authenticity. Without it, the figure is just another toy. With it, it’s an investment.
Next Steps for You:
- Check the official Pop Mart global store or authorized local retailers like Mindzai or Myplasticheart to see if any restocks are planned (unlikely, but worth a look).
- Download the Pop Mart app to track your collection digitally and verify QR codes on any secondary market purchases.
- Join a dedicated "The Monsters" collector group to stay updated on the rumored 2026 anniversary drops.
The market for these figures is fast, loud, and sometimes expensive. But honestly? Owning a piece of this specific collaboration feels like owning a little slice of pop culture history. Just make sure you're buying the real deal.