You’ve seen the teeth. Those jagged, slightly chaotic monster teeth peeking out from a furry pastel hood. If you’ve spent any time on social media lately—especially if you follow the high-stakes world of designer toys—you know Labubu isn't just a toy. It's a fever. But there is one specific variant that has collectors losing their minds right now: the Labubu Secret Big Into Energy.
It’s huge. It’s glowing. It’s arguably the loudest piece Pop Mart has put out in the The Monsters series created by Kasing Lung.
People aren't just buying these to sit on a shelf. They are hunting them. They are paying eye-watering resale prices. Why? Because in the world of art toys, "Energy" isn't just a theme; it’s a status symbol. When you look at the Labubu Secret Big Into Energy, you aren't just looking at vinyl and paint. You’re looking at a physical representation of the "blind box" dopamine hit gone supersized.
What Is the Labubu Secret Big Into Energy Actually?
Let’s get the basics down before we talk about the hype. Kasing Lung, the artist behind The Monsters, drew inspiration from Nordic fairy tales. Labubu is a female forest elf. She’s mischievous. She’s got 9 teeth. And while she looks like a monster, she’s actually kind-hearted.
The "Into Energy" series took this concept and gave it a high-voltage, neon makeover. While the standard series comes in those tiny 3-inch blind boxes we all gamble our lunch money on, the Labubu Secret Big Into Energy is the "Secret" or "Chase" figure of the larger-scale drops.
It’s translucent.
It has this internal glow effect that makes it look like it’s literally buzzing with electricity.
Most Labubus are soft or matte. This one feels like a piece of captured lightning. It’s taller than your standard vinyl, usually falling into the "Big" or "Mega" category which can range significantly in height depending on the specific production run, but it always maintains that "Big" presence that dominates a room.
The Lisa Effect and Why This Specific Toy Exploded
Honestly, we have to talk about Blackpink’s Lisa.
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Before 2024, Labubu was a "if you know, you know" situation for hardcore toy collectors. Then, Lisa started posting photos with Labubu charms on her bags. She was spotted holding the "Mega" versions. The market didn't just grow; it shattered.
The Labubu Secret Big Into Energy benefited from this halo effect. When the biggest pop star on the planet validates a brand, the "Secret" versions of that brand become digital gold. Collectors in Thailand, China, and Southeast Asia started sweeping shelves.
Prices for the Big Into Energy secret variant on platforms like StockX or Xianyu began to climb. We aren't talking about a 20% markup. We are talking about 3x, 5x, or even 10x the original retail price depending on the mint condition of the box.
It’s wild.
The Anatomy of the Design: Why "Energy" Works
The design of the Labubu Secret Big Into Energy is a masterclass in texture contrast.
- Translucency: The body isn't opaque. It uses a high-quality polaris-style vinyl that lets light pass through.
- The Gradient: Most "Into Energy" figures feature a shift from a deep electric blue to a neon green or yellow.
- The "Secret" Factor: Unlike the common "Into Energy" figures which might be solid colors, the Secret version usually features a more complex "crackle" or "spark" internal paint job.
Kasing Lung’s signature style is often earthy. Seeing that style translated into "Energy"—something so synthetic and modern—creates a weird tension that collectors love. It shouldn't work. A forest elf shouldn't look like a neon battery. But it does.
How to Spot a Fake Labubu Secret Big Into Energy
Success breeds vultures.
Because the Labubu Secret Big Into Energy is so valuable, the market is currently flooded with "super fakes." These aren't the obvious bootlegs you see at a local fair. They are sophisticated.
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First, check the feet. Authentic Pop Mart figures have incredibly crisp stamping on the soles. If the text looks blurry or shallow, walk away.
Second, the glow. The authentic "Into Energy" secrets have a very specific luminosity. Under a blacklight, the genuine vinyl reacts uniformly. Cheap fakes often use inferior plastic that looks "splotchy" when UV light hits it.
Third, the box weight. Pop Mart uses high-grade cardboard. If the box feels flimsy or the printing is slightly "off-magenta," it’s a red flag.
Finally, the NFC chip. Most modern "Big" Labubu releases come with an internal NFC chip you can scan with your phone to verify authenticity via the Pop Mart app. If the seller says "the chip is broken," they are lying. Period.
Why People Spend Thousands on a Vinyl Monster
It sounds crazy to the uninitiated. "It’s just plastic," they say.
But is it?
The Labubu Secret Big Into Energy represents the intersection of three massive trends: streetwear culture, toy collecting, and investment banking. In 2026, toys are an asset class. People treat a Secret Labubu the way their parents treated stocks or gold.
There’s also the community aspect. Owning a Big Into Energy figure gets you into certain circles. You’re part of the "Monster" family. You’re someone who understands the nuances of Kasing Lung’s world.
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It’s a flex. Let’s be real. Having that glowing, grinning monster behind you during a Zoom call or in the background of a TikTok tells the world you have the resources and the taste to snag the rarest drop.
The Future of The Monsters and Labubu
Is the bubble going to burst?
Maybe. All collectibles have cycles. But Labubu feels different. Unlike Beanie Babies or even some Funko Pops, Labubu has a foot in the high-art world. Kasing Lung is a legitimate artist with gallery shows. Pop Mart isn't just a toy company; they are a lifestyle brand.
The Labubu Secret Big Into Energy is a milestone in that journey. It marked the moment Labubu went from "cute" to "cutting edge."
Even if the prices stabilize, the design remains iconic. It’s a snapshot of a moment in time when a mischievous elf conquered the global fashion and art scene.
Actionable Steps for Aspiring Collectors
If you are looking to get your hands on a Labubu Secret Big Into Energy, don't just dive into the first eBay listing you see. You will get burned.
- Join the Groups: Get on Facebook or Discord. Look for "Labubu Buy/Sell/Trade" groups. The community is surprisingly good at self-policing and calling out scammers.
- Verify the Seller: Only buy from sellers with a long history of high-end toy sales. Ask for "tagged photos"—photos of the toy with a piece of paper showing their name and today’s date.
- Blacklight Test: If buying in person, bring a small UV flashlight. The reaction of the "Energy" vinyl is nearly impossible for fakers to replicate perfectly.
- Check the Pop Mart App: Always use the official verification tools. If the QR code on the box has already been scanned multiple times, it’s a duplicate fake.
- Understand the Market: Look at "Sold" listings, not "Asking" prices. What people want for a Labubu and what people pay are two different things.
The world of Labubu is fast, expensive, and a little bit chaotic. But then again, so is the monster herself. If you manage to snag a Big Into Energy, keep it out of direct sunlight—UV rays are the enemy of neon vinyl—and enjoy the fact that you own a piece of pop culture history.