You’ve seen the face. Whether it’s on a PRIME bottle, a WWE billboard, or a thumbnail on YouTube, Logan Paul is everywhere. But if you look back a few years, there was a point where it seemed like the "Maverick" was completely finished. People talk about "cancellation" like it’s a one-time event, but for Logan, it’s been a recurring theme.
The internet has a long memory.
Honestly, the question of why did logan paul get cancelled isn't just about one mistake; it’s about a pattern that started in a Japanese forest and recently ended up in a federal courtroom. Some say he’s the king of the comeback. Others think he’s just too big to fail. To understand how we got to 2026 with him still on top, you have to look at the wreckage he left behind.
The Aokigahara Incident: The Video That Changed Everything
In late 2017, Logan Paul was the undisputed king of YouTube vlogging. He was pulling in millions of views a day by being loud, obnoxious, and high-energy. Then came the Japan trip. Most people remember the "Suicide Forest" video, but they forget how truly bizarre that whole era was.
Paul uploaded a video titled "We found a dead body in the Japanese Suicide Forest." He didn't just find a body; he filmed it, joked about it, and posted it to a primary audience of children and teenagers. The backlash was instantaneous and global.
- YouTube's Reaction: They booted him from Google Preferred (the top-tier ad program).
- The Projects: His YouTube Red movie, The Thinning: New World Order, was put on ice.
- The Apology: He posted a video admitting to a "severe and continuous lapse in judgment." It became a meme. People didn't buy it.
This was the first time the world collectively asked why did logan paul get cancelled, and for a while, it looked like he actually was. He went dark. He stopped vlogging. But the internet is fickle, and "cancelled" rarely means "gone forever" when you have 20 million subscribers waiting for your return.
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CryptoZoo: From "Puffery" to Federal Court
Fast forward a few years. Logan had rebranded as a boxer and a podcaster. He seemed "reformed." Then came CryptoZoo.
This is where the cancellation talk got serious again, but for a different reason: money. In 2021, Logan promoted a blockchain game where users could buy NFT eggs, hatch them into animals, and earn yield. It was supposed to be a "really fun game that makes you money."
It never worked.
The game was a ghost town. People lost thousands. An internet detective named Coffeezilla (Stephen Findeisen) released a massive investigation calling it a scam. Logan’s initial reaction? He threatened to sue Coffeezilla. That went about as well as you’d expect—it made the public hate him even more.
The Legal Reality
By 2024 and 2025, the legal system finally caught up. Logan ended up facing a massive class-action lawsuit. In a surprising turn in late 2025, a federal judge in Texas dismissed the fraud charges. The judge basically ruled that Logan's promises were "puffery"—the legal term for exaggerated marketing talk that a "reasonable" person shouldn't have relied on.
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While he won the legal battle, the reputational damage stuck. He did offer a $2.3 million buy-back program for some NFT holders, but many felt it was too little, too late.
PRIME Hydration and the "Forever Chemical" Scare
Even as he moves away from YouTube stunts and into the world of business, the controversy follows. PRIME, the drink he co-founded with former rival KSI, has been a juggernaut. It’s also been a magnet for lawsuits.
- PFAS Allegations: A lawsuit filed by Elizabeth Castillo claimed that PRIME contained "forever chemicals" (PFAS), despite being marketed as a healthy hydration option.
- Caffeine Content: New York regulators and various lawsuits have targeted the brand for its high caffeine levels—200mg per can—and how it's marketed to kids who might mistake it for the caffeine-free "Hydration" version.
- Olympic Trademarks: Even the U.S. Olympic Committee sued him in 2024 for using trademarked terms like "Team USA" and "Olympic" on his bottles without permission.
Logan usually responds to these with a TikTok video or a segment on his Impaulsive podcast, claiming people are just "clout chasing" or that the lawsuits are baseless. Usually, he’s right in the sense that many of these settle out of court or get dismissed, but the constant noise keeps the "cancellation" conversation alive.
The WWE Era: Can You Cancel a Villain?
The most fascinating part of Logan's journey is how he leaned into the hate. He joined the WWE, and instead of trying to be the "good guy" he failed to be in Japan, he became a "heel."
He realized that if people were going to boo him anyway, he might as well get paid for it. He’s actually a phenomenal athlete, which makes it harder for his detractors to dismiss him. By 2026, he’s become a staple of the WWE roster, recently feuding with legends like John Cena and even complaining when his matches aren't the main event.
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Why He Never Actually Goes Away
So, why hasn't he stayed cancelled? It’s a mix of three things.
First, diversification. He doesn't rely on YouTube ad sense anymore. If YouTube bans him, he has PRIME. If PRIME fails, he has the WWE. If the WWE fires him, he has his podcast. He has built a "cancel-proof" ecosystem.
Second, the pivot. Every time he hits a wall, he changes lanes. He went from vlogger to boxer to crypto guy to wrestler. By the time the public gets tired of one version of Logan Paul, he’s already moved on to the next.
Third, the audience. There is a massive segment of the internet that doesn't care about "cancellation." To them, Logan is just an entertainer who makes mistakes. They like the chaos.
What to Watch for Next
If you're following the Logan Paul saga, the "cancellation" isn't a destination—it's his business model. Here are the things you should actually keep an eye on to see if he’s in real trouble:
- SEC and Financial Oversight: While he won the CryptoZoo lawsuit, the Ontario Securities Commission has looked into other ventures like Liquid MarketPlace. Regulatory bodies are much scarier than a Twitter mob.
- PRIME Ingredients: If the PFAS or caffeine lawsuits ever lead to actual FDA recalls, that’s a hit to his wallet that even the WWE can't fix.
- The "Vibe" Shift: The biggest threat to Logan Paul isn't being hated; it's being boring. As long as he stays loud, he stays relevant.
To really understand the Logan Paul phenomenon, you have to stop looking at it through the lens of morality and start looking at it as a masterclass in attention. He knows that in 2026, attention is the only currency that doesn't devalue.
Next Steps for You:
If you're interested in the legal side of influencer culture, check out the full court transcripts from the 2025 CryptoZoo dismissal to see how "puffery" is defined in modern marketing. You should also compare the caffeine labels on PRIME Energy versus PRIME Hydration next time you're at the store—it's a textbook example of why the FDA is taking a closer look at influencer-led brands.