Why Chicken Tenders From McDonald's Keep Disappearing and Coming Back

Why Chicken Tenders From McDonald's Keep Disappearing and Coming Back

Honestly, if you go to a Golden Arches drive-thru right now and ask for chicken tenders from McDonald's, the answer you get depends entirely on the year, the month, and probably the specific luck of your local franchise. It’s a weirdly dramatic saga for a piece of fried poultry.

McDonald's has a complicated relationship with real-deal chicken strips. We aren't talking about the McNugget here. The Nugget is an icon—a ground, shaped, and battered marvel of food engineering that has stayed consistent for decades. But the tenders? They represent McDonald's attempt to capture the "premium" market, and it’s been a bumpy ride.

Most people remember the Buttermilk Crispy Tenders. They launched back in 2017 with a massive marketing push. They were supposed to be the answer to places like Raising Cane’s or Popeyes. And for a while, they actually worked. They were juicy. The breading had that distinct black pepper kick. Then, the pandemic hit in 2020, and McDonald's stripped their menu down to the basics to keep drive-thru times fast. The tenders were a casualty.

They just... never really came back. At least, not everywhere.

The Brutal Reality of the Supply Chain

Why is it so hard to keep chicken tenders from McDonald's on the menu? It comes down to the "limited-menu" strategy that Chris Kempczinski, the CEO, has doubled down on over the last few years.

Running a kitchen at that scale is a nightmare of logistics. Chicken nuggets are easy to flash-freeze and fry because they are uniform. Tenders are whole-muscle white meat. They vary in size. They take longer to cook. They require different storage. When the supply chain tightened up during the global lockdowns, McDonald's realized they could make just as much money—if not more—by focusing on the core items like the Big Mac and the Quarter Pounder.

The tenders became a "distraction" in the eyes of corporate efficiency.

It’s frustrating for fans. You’ve probably seen the Reddit threads or the Twitter (X) outcries. People want that specific buttermilk crunch. But from a business perspective, if a product slows down the "seconds-per-car" metric in the drive-thru, it's on the chopping block. McDonald's is a real estate and logistics company that happens to sell burgers.

What Happened to the Selects?

Before the Buttermilk version, we had the Chicken Selects. These were the OG chicken tenders from McDonald's for anyone who grew up in the early 2000s. They were launched in 2002 and stayed around until 2013.

They were different. The breading was thicker, almost harder. If you dipped them in that spicy buffalo sauce or the creamy ranch, it was the peak fast-food experience. When they were discontinued the first time, it was because of declining sales. It turns out that while a vocal minority loves tenders, the vast majority of kids and adults still just default to the 10-piece McNugget.

Then came the "Selects" reboot in 2015, which was short-lived, leading into the 2017 Buttermilk era. It’s a cycle of heartbreak. McDonald's brings them out to generate "menu excitement," then yanks them once the operational costs outweigh the hype.

The McNugget vs. The Tender

  • The McNugget: Ground chicken. Tempura-style batter. Four specific shapes (the ball, the boot, the bow-tie, and the bell). It’s predictable.
  • The Tender: Whole-muscle breast meat. Seasoned flour or buttermilk batter. Irregular shapes.

The difference is texture. A tender feels like "real" food to many people. But that "realness" is exactly what makes it harder to mass-produce at 14,000+ locations in the U.S. alone without losing quality.

The Regional Exception and the "Secret" Availability

Here is the thing about chicken tenders from McDonald's: they aren't technically "extinct." They are just regional.

Depending on where you live, especially in certain international markets like the UK or parts of Asia, "Selects" are a permanent fixture. In the United Kingdom, Chicken Selects are a staple. They never left. They are served with sour cream and chive dip, and they are arguably the most popular item on the menu there.

In the U.S., it's a different story. Occasionally, a franchise owner in a specific region might opt-in to a limited-time run if their local distributor has the stock. But for 90% of Americans, the menu board remains tender-less.

Health and Nutrition: Is it Actually "Better"?

People often assume the tender is the "healthier" choice because it's whole meat. Honestly, that’s a bit of a toss-up.

A 4-piece serving of the old Buttermilk Crispy Tenders clocked in at nearly 500 calories. That's before you add the dipping sauces. Because they have more surface area for breading than a nugget, they soak up a significant amount of oil in the fryer.

If you’re looking at it from a protein-to-fat ratio, yes, the whole-muscle meat is generally superior to the processed filling of a nugget. But let’s be real. Nobody is going to McDonald's for a health kick. You’re there for the salt. You’re there for the crunch.

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The McCrispy Factor

In 2021, McDonald's launched the McCrispy (originally the Crispy Chicken Sandwich). This was a massive pivot. Instead of trying to win with tenders, they decided to win the "Chicken Sandwich Wars."

The McCrispy uses a similar flavor profile to what the tenders used—potato roll, zingy mayo, and a juicy fried breast. Many industry analysts believe the success of the McCrispy is the final nail in the coffin for chicken tenders from McDonald's as a permanent nationwide item. Why sell three separate strips of chicken when you can put one big one on a bun and charge more for it? It's easier to assemble. It's faster to bag.

What to Do If You’re Craving Them

If you are absolutely dying for that specific McDonald's tender taste, you have a few options, though none are perfect.

First, check the app. The McDonald's app is often more up-to-date than the physical signs at the restaurant. Sometimes "test items" appear there first.

Second, look for the "Snack Wrap" rumors. There has been heavy talk from McDonald's leadership about bringing back the Snack Wrap in 2025 or 2026. A Snack Wrap requires a chicken strip. If the wrap comes back, the tenders have to come back to fill them. You can't really make a good wrap with a chopped-up McNugget—it just doesn't hit the same.

Third, if you’re traveling, hit up a McDonald's in London or Dublin. It sounds extreme, but the Chicken Selects there are exactly what you remember, and they’ve never been better.

How to Get Your Fix Right Now

Since you probably can't get a 4-piece buttermilk box today, here is the move.

  1. The McCrispy Hack: Order a McCrispy sandwich but ask for the chicken patty on the side, "cut into strips." It’s not the same breading-to-meat ratio, but it’s the closest flavor profile currently available in the U.S. kitchens.
  2. The Sauce Strategy: Much of what people miss is the Signature Sauce that launched with the tenders. While that specific sauce is often gone, the "Big Mac Sauce" (Mac Sauce) is now frequently available as a dipping cup. Pairing that with regular nuggets can bridge the gap.
  3. Check Competitors: If it's specifically "whole muscle" meat you want, Wendy’s or Popeyes are your current best bets while McDonald's figures out its next move.

The state of chicken tenders from McDonald's is basically a "wait and see" game. The company knows the demand is there. They see the search traffic. They see the social media comments. But until they can guarantee that those tenders won't slow down the drive-thru line, they remain a "limited time only" ghost.

Keep an eye on corporate earnings calls. Usually, when they plan to rollout a major protein change, they announce it to investors months in advance. For now, we wait for the inevitable "Return of the Tender" marketing campaign that will surely take over our screens eventually.

To stay ahead of the next release, download the official McDonald's app and enable "Local Offers" notifications. This is the only way to catch regional test-runs of chicken tenders before they disappear again. If you see them pop up in a nearby city, it’s usually a sign that a wider rollout is being trialed. Always check the "Deals" section specifically, as new chicken products are almost always introduced with a "Buy One, Get One" or a discounted 4-piece offer to gauge consumer interest.