Why Chicago Radio Christmas Songs Start Way Earlier Than You Think

Why Chicago Radio Christmas Songs Start Way Earlier Than You Think

It happens every year. You’re driving down the Kennedy, minding your own business in bumper-to-bumper traffic, and you hit that preset button. Suddenly, Mariah Carey is hitting a high note that feels like it could shatter your windshield. It’s early November. Maybe it’s not even Veterans Day yet. But the Chicago radio christmas songs have already taken over the airwaves, turning the city into a localized North Pole before the first real lake-effect snow even hits.

Honestly, Chicago is a weirdly specific radio market for holiday music. We aren't like Los Angeles or Miami where the weather stays "summer-lite." We need the music to cope with the gray.

The transition is jarring. One day it’s 101.9 THE MIX playing Dua Lipa, and the next, it’s a non-stop barrage of "Holly Jolly Christmas." People complain. They groan on Reddit about how it’s "too soon." Yet, the ratings tell a completely different story. Year after year, the stations that flip the switch to all-holiday music early see their numbers skyrocket. It’s a phenomenon that defy’s logic—unless you understand the peculiar psychology of a Chicago winter.

The WLIT Factor: Why 93.9 Lite FM Owns the City

If you want to talk about Chicago radio christmas songs, you have to start with WLIT-FM. They are the undisputed heavyweights. Usually, around the first or second week of November, they flip the "Christmas Switch." It’s a whole event. They’ve had Edison the Reindeer, they do the big countdown, and then boom—100% Christmas, 24/7, until December 26th.

Why do they do it so early?

Money and data.

Broadcasting is a business of "books" and "sweeps." When WLIT goes all-Christmas, they often jump from a middle-of-the-pack station to the #1 spot in the entire Chicago market. It's not even close. In 2023, for example, their "holiday" share was massive, often doubling their usual audience. Advertisers love it. Brands that want to capture the "holiday shopper" mindset know exactly where to put their spots.

The music selection is tight. You’re going to hear the "Wall of Sound" produced by Phil Spector. You’re going to hear Bing Crosby. You’ll definitely hear Burl Ives. They aren't playing deep cuts from some indie folk band's holiday EP. They play the hits. It’s comfort food for the ears. When it’s 38 degrees and raining sideways in the Loop, hearing Nat King Cole talk about chestnuts roasting on an open fire feels like a warm blanket. It's basically a survival mechanism for Midwesterners.

The Competition for Your Ears

WLIT isn't the only player in the game, though they are the most aggressive. Other stations try to find their niche.

100.3 WSHE often dances around the edges, sometimes playing "holiday favorites" mixed in with their usual adult contemporary hits before going full tilt. Then you have the variety hits or classic rock stations like 97.1 FM (The Drive) that might sprinkle in some Trans-Siberian Orchestra or Greg Lake’s "I Believe in Father Christmas."

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It’s a strategic battle. If WLIT flips too early, they risk burning people out. If they flip too late, they lose the early-bird listeners who have already decorated their apartments in Lakeview. It’s a high-stakes game of musical chicken.


The "Chicago Sound" of Christmas

Does Chicago have its own holiday sound? Sorta.

While the national hits dominate, there’s a local flavor that sneaks in. You’ll hear references to the "Magnificent Mile Lights Festival." You’ll hear DJs talking about the Christkindlmarkt in Daley Plaza. These local touchpoints make the Chicago radio christmas songs feel more intimate than a generic national satellite feed.

Then there’s the comedy.

Anyone who grew up listening to Chicago radio in the 80s and 90s remembers the parody songs. Bob Sirott, Steve Dahl, Garry Meier—these guys were the kings of the "Chicago Christmas" parody. We’re talking about songs that mentioned the CTA, the "L," or the specific misery of trying to park in a snow bank with a lawn chair "savesies" spot. While those don't get as much airplay on the "Lite" stations, they live on in the memories of Gen Xers and Boomers who remember when radio was a bit more wild west.

The Songs You Can't Escape

Let's be real about the playlist. There are about 50 songs that make up 90% of what you hear.

  • "All I Want for Christmas Is You" – The undisputed queen. If this doesn't play every 90 minutes, the transmitter might actually explode.
  • "Last Christmas" – Wham! remains a staple. It’s the ultimate "sad but catchy" holiday tune.
  • "Rockin' Around the Christmas Tree" – Brenda Lee is a Chicago favorite, especially given the "Home Alone" connection. Seeing Kevin McCallister stage that fake party while this song plays is a core memory for anyone from this area.
  • "It's the Most Wonderful Time of the Year" – Andy Williams provides the booming baritone that makes you feel like you should be drinking eggnog in a wood-paneled basement in Berwyn.

The "Home Alone" factor is real. Since the movie was filmed in Winnetka and around the Chicago suburbs, those specific songs—like "Somewhere in My Memory"—carry extra weight here. They feel like home.

The Science of Holiday Saturation

You might think playing the same 200 songs for 50 days straight would drive people insane. Psychologically, it’s called the "mere-exposure effect." The more we hear something, the more we tend to like it—up to a point.

For many, Chicago radio christmas songs trigger nostalgia. The brain releases dopamine when it recognizes a familiar melody from childhood. It takes us back to a time before we had to worry about property taxes or clearing the slush off the driveway. Radio programmers know this. They aren't trying to challenge you musically; they are trying to regulate your mood.

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However, there is a "tipping point." Research shows that for retail workers and people constantly exposed to the music, it can actually lead to "holiday music fatigue." This is why some stations wait until Thanksgiving. They want to catch the wave right when the "joy" is at its peak, before the "annoyance" sets in.


What Most People Get Wrong About the "Flip"

A common misconception is that the DJs just decide one morning to start playing Christmas music because they’re feeling festive.

Nope.

It is a calculated, data-driven corporate decision. Consultancies spend months analyzing "listener churn." They look at when people start searching for "holiday music" on Google and when Spotify streams start to tick up. In Chicago, that spike usually happens right after Halloween.

Another myth: "They play it because they ran out of other music."

Actually, licensing holiday music can be more expensive and complicated. The reason they do it is purely for the "halo effect." A station that plays Christmas music becomes the "background" for the city. It’s in the doctor’s office, the grocery store, and the Uber. By being the "Christmas station," they ensure they are playing in the background of your life for two months. That's a lot of earballs for advertisers.

The Shift to Streaming and Local Radio's Survival

In the age of Spotify and Apple Music, you’d think terrestrial radio would be dead. But during the holidays, the opposite happens.

People want a curated experience. They want the "local" feel. They want to hear a DJ talk about the weather or the Bears' latest collapse in between Burl Ives tracks. There’s a sense of community in knowing that thousands of other people in the 312 and 773 are listening to the exact same version of "Jingle Bell Rock" at the same time.

Digital playlists are solitary. Chicago radio christmas songs are a shared experience. That’s why WLIT and its competitors still thrive. They provide the "vibe" of the city.

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How to Navigate the Holiday Airwaves

If you’re a Grinch, the next few weeks will be tough. But if you want to lean into it, here’s how to do it right.

First, realize that 93.9 is the "gold standard" for the traditionalists. If you want the classics, that's your home. If you want something a bit more modern, keep an eye on the contemporary hit radio (CHR) stations like B96 or 103.5 Kiss FM. They’ll play the Ariana Grande or Justin Bieber holiday tracks that the "Lite" stations might skip.

If you want the "Old School" Chicago feel, look for the AM stations or the community broadcasters. Sometimes WGN Radio (720 AM) will do special holiday programming that includes live performances or classic radio plays. It’s a very different vibe—more "Miracle on 34th Street" and less "Office Holiday Party."

The Post-Christmas Cliff

What happens on December 26th?

It’s one of the most depressing moments in radio. The music just... stops.

One minute it’s "Auld Lang Syne," and the next, it’s back to the "Best of the 80s, 90s, and Today." The transition is brutal. It’s like the lights being turned on at a bar at 2:00 AM. But that sudden stop is necessary. It clears the palate for the new year.

Practical Ways to Enjoy the Chicago Holiday Radio Season

To get the most out of the season without losing your mind, try these "pro" listener moves:

  • The "Commute Only" Rule: Only listen to the holiday stations while in the car. It keeps the music tied to the "journey" and prevents it from becoming white noise in your house.
  • Mix the Genres: Don't just stick to the pop stations. Tune into WFMT (98.7 FM) for classical holiday pieces. Hearing a full orchestra play "The Nutcracker" is a great way to break up the repetitive pop loops.
  • Check the HD Sub-channels: If you have a modern car radio, check the HD2 or HD3 channels. Often, stations will host "Alternative Christmas" or "Jazz Christmas" on these side-channels that aren't available on standard analog dials.
  • Support Local Parodies: Look up the old WLS or WCFL holiday jingles on YouTube. It’s a trip down memory lane that reminds you just how deep radio history runs in this town.

Ultimately, Chicago radio christmas songs are about more than just the music. They are a signal that the year is winding down. They are a reminder that despite the sub-zero wind chills and the slushy puddles at the corner of State and Madison, there’s something worth celebrating.

So, next time "Sleigh Ride" comes on for the fourth time in three hours, don't reach for the dial immediately. Take a second to look at the skyline, realize we’re all in this winter together, and maybe, just maybe, hum along with the whip-crack sound effect. It makes the traffic move just a little bit faster.


Actionable Insights for the Holiday Listener

  • Track the "Flip": Start checking the 93.9 FM social media pages around November 1st if you want to be there for the exact moment the music changes.
  • Expand Your Dial: Don't ignore the AM band for long-form holiday storytelling and "old-timey" radio vibes that FM usually ignores.
  • Use the Apps: Most Chicago stations have proprietary apps (like iHeart or Audacy) that allow you to listen to the "Chicago feed" even if you’re traveling for the holidays.
  • Prepare for the "Silent" Period: Be ready for the 12/26 cutoff. Have your own "New Year's" playlist ready to bridge the gap between the holiday high and the January doldrums.