If you’ve ever driven up Route 49 toward Waterville Valley, you know the feeling of leaving the highway behind and finally hitting that stretch of road where the trees get thicker and the air feels a little sharper. You're hungry. Maybe you forgot to pack snacks for the hike, or maybe you just need a solid sandwich before you lose cell service entirely. That’s usually when you see it. Campton Cupboard in Campton New Hampshire isn't just some roadside stop; it’s basically the unofficial gatekeeper of the White Mountains for anyone heading into the Notch.
It's a deli. It's a convenience store. It's a liquor outlet. Honestly, it’s a bit of everything.
What makes Campton Cupboard stand out?
Most people expect a dusty corner store when they hear "country cupboard," but this place is different. It’s clean. Like, surprisingly clean for a place that sees thousands of muddy hiking boots every season. The layout is narrow, packed with everything from artisanal local jerky to those specific types of craft beer you can only find in the 603.
The deli counter is the real draw here. You’ll see locals in paint-stained Carhartts standing right next to tourists in brand-new Patagonia gear, both waiting for the same thing: a massive sub. They don't skimp on the meat. If you order a turkey club, you’re getting enough protein to fuel a trek up Mount Osceola and back.
The Sandwich Situation
Let’s talk about the bread. They use fresh rolls that actually have some structural integrity, which is a big deal when you’re cramming a sandwich into a backpack. Most folks go for the "North Country" style builds. You’ve got your classic Italians, sure, but the specialty wraps are where the magic happens.
- The Pemi Club: Usually loaded with turkey, bacon, and the kind of crisp lettuce that hasn't been sitting under a heat lamp for three days.
- The Hot Selections: On a Tuesday in February when it’s -5°F outside, their hot soups are a literal lifesaver.
The staff works fast. It’s a hectic vibe during the leaf-peeper season or a holiday weekend, but they’ve got that classic Granite State efficiency down to a science. You pay, you grab your chips, and you’re out the door.
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Beyond the Food: A Local Hub
Campton is a weirdly spread-out town. It doesn't have a traditional "downtown" in the way Plymouth or Meredith does. Because of that, places like Campton Cupboard in Campton New Hampshire become the town square. You’ll see the community bulletin board covered in flyers for lost dogs, firewood for sale, and local plumbing services. It’s where you find out what’s actually happening in the valley.
The drink selection is arguably one of the best in the immediate area. They carry a massive variety of NH-made spirits and wines. Since New Hampshire has specific laws about where you can buy what, having a reliable spot right off the highway saves you a trip down to the state liquor stores in Plymouth or Hooksett.
The Logistics of a Visit
It’s located at 151 NH-49. If you miss the turn-off from I-93, you’ll see it on your right about a mile in.
Parking can be a bit of a nightmare during peak ski season. The lot isn't huge. You might have to jockey for a spot between a massive truck hauling snowmobiles and a minivan full of kids. Just be patient. It moves quick.
One thing people often overlook is the "grab and go" section. If the deli line is ten people deep, check the coolers. They usually have pre-made wraps and salads that are miles better than what you’d find at a typical gas station. It’s actual food, not just "gas station food."
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Why the location matters so much
Campton is the "Basecamp of the White Mountains." You’re minutes away from the Welch-Dickey trailhead, which is arguably the best bang-for-your-buck hike in the state. If you’re heading there, the Cupboard is your last chance for decent supplies.
The Mad River runs right nearby. In the summer, you’ll see people stopping in to grab ice and drinks before heading down to the riverbanks. It’s that kind of place. It adapts to the seasons. In the fall, it’s pumpkins and cider; in the winter, it’s rock salt and windshield fluid.
A Quick Note on the "Cupboard" Experience
Don't expect a Five-Star dining experience with table service. It’s a counter. You order, you wait, you go. But there is a small seating area if you really can’t wait until you get to the trailhead to start eating.
The prices are fair. Usually, when a store has a "monopoly" on a specific tourist route, they jack the prices up 30%. The Cupboard stays pretty grounded. You aren't getting gouged just because you're a tourist. That honesty is probably why they’ve stayed in business as long as they have while other spots along 49 have changed hands or closed up.
Actionable Tips for Your Next Trip
If you're planning a stop at Campton Cupboard in Campton New Hampshire, keep these things in mind to make it a smooth experience.
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First, call ahead if you're ordering more than two sandwiches. Especially on a Saturday morning. The deli gets slammed, and waiting 20 minutes for a sub when you want to be on the trail is a buzzkill.
Second, check their local craft beer section. They often stock limited releases from breweries like Schilling or Woodstock Inn that sell out elsewhere.
Third, don't skip the homemade baked goods. Their cookies are the size of your head and are perfect for that mid-hike sugar crash.
Lastly, remember that this is a local business. The people behind the counter live in the area. A little "thank you" goes a long way, especially when they're dealing with the chaos of a busy foliage weekend.
Plan your route so you hit the Cupboard on the way in. Once you pass it and start heading up into the higher elevations of Waterville Valley or Thornton, your options for a full-service deli drop off significantly. Stock up on ice, grab an extra gallon of water, and maybe a map. Even in 2026, GPS in the Whites can be a suggestion rather than a rule.
Get your supplies. Get your sandwich. Get outside.