If you grew up in the late sixties or early seventies, you didn't just hear Bobby Sherman—you lived him. His face was everywhere. From the jagged edges of a cardboard record on the back of a Honeycomb cereal box to the glossy, tear-out posters in Tiger Beat, he was the quintessential boy next door with the perfect shag haircut. While the world was reeling from the Vietnam War and massive cultural shifts, Bobby was singing about sunshine and simple romance. Bobby Sherman Oh It Must Be Love is one of those deep cuts that captures that specific, innocent energy perfectly.
Released in 1971 on the Getting Together album, the track sits as a hidden gem in a discography dominated by massive Top 10 hits like "Little Woman" and "Julie, Do Ya Love Me." It’s a song about the realization of falling hard. Honestly, it’s basically the sonic equivalent of a first date at a soda fountain.
The Sound of 1971: Bobby Sherman Oh It Must Be Love
By 1971, Bobby was at the peak of his powers. He was a television mainstay, having moved from the logger-filled Seattle of Here Come the Brides to his own spin-off series, Getting Together. The song "Oh It Must Be Love" was part of that transition. It wasn't the lead single—that honor went to "Waiting at the Bus Stop"—but it carried the same DNA of the Metromedia Records sound.
The production is classic Wrecking Crew style. You’ve got the lush strings, the crisp percussion, and that honeyed tenor voice that made millions of girls swoon. Bobby’s voice was never about vocal gymnastics. He wasn't trying to be Robert Plant. He was accessible. The lyrics in Bobby Sherman Oh It Must Be Love are straightforward: "Every day is just like a dream / Oh it must be love." It’s sweet. It’s unpretentious.
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Behind the Scenes of the Getting Together Era
The Getting Together album, where this track lives, reached number 71 on the Billboard 200. It marks a moment where Bobby was trying to mature his sound slightly, even as he remained the king of bubblegum.
- Release Date: November 10, 1971
- Label: Metromedia Records
- Writer: Joe Reed (often credited alongside the studio team)
- Context: The song appeared during the run of his ABC sitcom Getting Together, where he played a struggling songwriter.
Funny thing is, Bobby actually was a musician, unlike some other teen idols who were just faces. He played guitar, piano, and drums. When you listen to the bridge of "Oh It Must Be Love," you can hear that professional polish. He knew how to sell a hook.
Why This Specific Track Resonates Today
You might wonder why anyone is still talking about a B-side or an album track from 50 years ago. Well, Bobby Sherman passed away recently, in June 2025, at the age of 81. His death sparked a massive wave of nostalgia. People started digging through their old vinyl collections and YouTube playlists, rediscovering songs like Bobby Sherman Oh It Must Be Love.
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It represents a safer time. For his fans, listening to this song isn't just about the melody; it’s about the memory of sitting on a shag rug in a bedroom decorated with love beads, listening to a record player. The song talks about being "lonely long enough" and finally finding someone to "share my life." It’s a universal sentiment, even if the "remake me" lyrics feel a little dated by today's standards.
The Teen Idol Trap vs. The Reality
People often dismiss bubblegum pop as "manufactured." Sure, the marketing was intense. There were Bobby Sherman lunchboxes, for crying out loud! But Bobby himself was a genuinely decent guy who eventually walked away from the limelight to become a paramedic and a sheriff's deputy.
He didn't want the "idol" life forever. That sincerity comes through in his recordings. When he sings "Oh It Must Be Love," he doesn't sound like a guy checking a box for a studio executive. He sounds like the guy who would actually stop to help you change a flat tire—which, considering his later career in emergency services, he literally was.
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Collecting the Music
If you're looking to find a high-quality version of Bobby Sherman Oh It Must Be Love, you have a few options.
- Original Vinyl: Look for the Getting Together LP (Metromedia MD-1045). It’s not exceptionally rare, but finding one that isn't scratched to death is the challenge.
- Greatest Hits Packages: While not on every "Best Of" collection, it pops up on the more comprehensive 1995 K-tel releases and the later Platinum Hits compilations.
- Digital Streaming: It's available on most platforms, often tucked away in the "Complete Collection" style albums.
Actionable Steps for Fans and Collectors
If you're diving back into the world of Bobby Sherman, here is how to get the most out of the experience:
- Check the Credits: Look for the names of the session musicians. Often, you'll find members of the Wrecking Crew—the same people who played on Beach Boys and Monkees records—backing Bobby up. It gives the music a lot more technical depth than people realize.
- Compare the Versions: Listen to the studio version of "Oh It Must Be Love" and then find clips from the Getting Together TV show if you can. The arrangements often differed slightly to fit the television format.
- Join the Community: There are still active fan groups on social media where collectors trade memorabilia. These are the best places to find high-resolution scans of the original lyric sheets or promotional photos from the Getting Together era.
- Preserve the Physical: If you have the original 1971 LP, keep it away from direct sunlight. Metromedia vinyl from that era was notoriously thin and prone to warping.
Bobby Sherman’s music wasn't meant to change the world, but it certainly changed the afternoons of millions of teenagers. Bobby Sherman Oh It Must Be Love remains a perfect snapshot of that fleeting, golden era of pop music. It's simple, it's catchy, and honestly, it’s exactly the kind of positivity we could use a bit more of these days.