If you’ve spent any time on TikTok lately, you’ve seen the term "nepo baby" thrown around like confetti. Usually, it's a bit of a dig. But when it comes to apple martin nepo-girl style, the vibe shifted. People aren't just looking at who her parents are—Gwyneth Paltrow and Chris Martin, obviously—they are looking at her closet. It’s weirdly relatable.
She isn't dressing like a walking billboard for Gucci or trying to look like a "corporate baddie" in clothes that don't fit. Honestly, she just looks like she’s wearing stuff she found in a very, very nice attic. It’s that blend of 90s minimalism and Gen Z indifference.
The Chanel Debut That Changed Everything
Most of us first really paid attention during the Chanel Spring-Summer 2023 Haute Couture show. Apple sat front row. She was wearing a black-and-white checked tweed dress and cardigan set. It was classic Chanel, but she didn't look like a stiff mannequin. Karl Lagerfeld actually met her when she was four and predicted she’d be a Chanel girl. Talk about a long game.
Fashion journalist Derek Blasberg noted that Apple has this specific "Gwyneth in the 90s" energy but with a 2026 twist. It’s not just about the brand name. It’s about how she wears it. She paired that high-end tweed with messy, lived-in hair and heavy eyeliner. That’s the core of the apple martin nepo-girl style: high-fashion items treated like everyday basics.
She doesn't look like she's trying to impress you. That's the secret.
Why We Are Obsessed With Gen Z Stealth Wealth
You've heard of "Quiet Luxury," right? Loro Piana sweaters and unbranded leather bags that cost more than a Honda Civic. Apple takes that concept but makes it feel less... well, old.
She leans into the "effortless" trope. We see her in oversized button-downs, baggy vintage denim, and simple loafers. It’s a reaction against the "fast fashion" look where everything is too tight or too trendy. Instead, her wardrobe feels curated. It feels like she’s keeping things forever.
The irony isn't lost on anyone. To look this "simple," you often need access to high-quality fabrics that drape perfectly. But the aesthetic is what's being copied. You see it in the rise of brands like Djerf Avenue or the "Clean Girl" aesthetic. Apple is basically the patron saint of the "I just threw this on and happen to look like a French heiress" look.
💡 You might also like: Happy Valentines Day to Son: Why We Should Stop Overthinking the Holiday
The Power of the Archive
One thing Apple does better than almost anyone is raiding her mom’s closet. Gwyneth Paltrow has kept almost everything. Remember that red velvet Gucci suit Gwyneth wore in 1996? Or the Calvin Klein slips?
Apple has access to the actual history of 90s minimalism.
When she wears a slip dress, it’s not a "90s-inspired" piece from a mall brand. It’s often the real deal. This adds a layer of authenticity to apple martin nepo-girl style that is hard to replicate. It’s "vintage" but personal. It’s storytelling through clothes.
Getting the Look Without the GOOP Budget
Look, most of us aren't waking up in a Montecito mansion with a closet full of archival Prada. So how do you actually do this?
Focus on silhouettes. Apple’s style relies on the contrast between oversized and tailored. Think a massive, masculine blazer over a very tiny crop top. Or wide-leg trousers paired with a slim-fitting ribbed tank. It’s about balance.
Don't over-accessorize. If you look at her street style photos, she’s rarely dripping in jewelry. Maybe a simple gold chain or a pair of classic Ray-Bans. The goal is to look like you have better things to do than stand in front of a mirror for two hours.
- Invest in a "Big" Shirt: A crisp white or blue striped poplin shirt is non-negotiable. Wear it unbuttoned over a bikini or tucked into vintage Levi’s.
- The Shoe Choice: Swap sneakers for a chunky loafer or a simple ballet flat. It elevates the "lazy" outfit instantly.
- Texture Over Trend: Look for linen, wool, and heavy cotton. Cheap synthetic fabrics don't hang the same way, and they definitely don't give off that "inherited wealth" vibe.
The Misconception of the "Nepo Baby" Uniform
People think being a nepo baby means wearing the most expensive thing you can find. That’s actually a "new money" mistake. The apple martin nepo-girl style is about restraint.
👉 See also: Stop Using Boring Praise: Why Compliment Words That Start With M Actually Work
She often wears neutral tones—navy, charcoal, cream, and black. It’s a palette that works for anyone, which is why her style is so "pinnable" on Pinterest. It’s approachable. You don't need a specific body type or a specific lifestyle to make a navy sweater and white jeans look good.
There’s also a level of "California Cool" baked in. Even when she’s in London or New York, there’s a relaxedness to her fit. It’s never too tight. It’s never too revealing. It’s "appropriate" in a way that feels modern rather than dated.
Reality Check: The Access Factor
We have to be honest. A big part of why this style works is the confidence that comes with her position. When you know you belong in the room, you don't feel the need to shout with your clothes.
That "effortlessness" is a luxury in itself.
However, the shift toward this style shows a broader cultural move away from the "BBL fashion" era of the 2010s. We’re moving toward a look that values longevity. Apple is the face of that movement for a younger generation. She’s proving that you can be a fashion icon by doing less, not more.
Actionable Steps to Refine Your Style
If you want to adopt the apple martin nepo-girl style, start with an audit. Look at your closet and ask: "Would I still want to wear this in five years?" If the answer is no, it's probably too trendy.
- Find your "Uniform": Identify three pieces that make you feel put together. For Apple, it’s often a structured jacket, straight-leg denim, and a classic tee.
- Master the "Messy" Grooming: The style only works if your hair and makeup look a bit undone. A slicked-back bun is too "influencer." Try a loose claw clip or natural waves.
- Thrift for Quality: Instead of buying a new polyester blazer, go to a vintage shop and find an old wool one from the men’s section. Tailor the sleeves if you have to.
- Edit your Accessories: Take off one thing before you leave the house. If you’re wearing earrings and a necklace and rings, pick two.
The goal isn't to look exactly like Apple Martin. The goal is to borrow her philosophy: buy better things, wear them simply, and don't let the clothes wear you. It’s about a quiet kind of confidence that doesn't require a designer logo to prove its worth. Just keep it simple, keep it classic, and maybe steal a sweater from your mom every once in a while.