If you punch 700 Event Center Drive Roseville CA 95678 into your GPS, you aren't just looking for a random office park or a generic banquet hall. You’re heading to the heart of Placer Valley. Specifically, you’re going to the Roebbelen Center. It’s a massive, 160,000-square-foot behemoth that basically changed the economic landscape of Northern California when it opened its doors right as the world was shutting down in early 2020.
Most people just call it "the big building at the fairgrounds."
But there’s a lot more to it than just square footage. Honestly, if you’ve ever been stuck in Roseville traffic on a Saturday morning near Highway 65, there is a very high probability that something major is happening at this specific address. It might be a massive volleyball tournament with sixty courts running simultaneously, or maybe a high-end junk removal expo. It's versatile.
The Identity Crisis: 700 Event Center Drive Roseville CA 95678 Explained
There’s a bit of confusion about the name. For a while, people called it the Placer Valley Event Center. Then, Roebbelen Contracting, Inc. stepped in with a massive naming rights deal. Now, it’s officially the Roebbelen Center, located within the larger @the Grounds complex.
It’s huge. Like, really huge.
We’re talking about 108,000 square feet of unobstructed floor space. If you aren't a contractor, that means there are no pesky pillars blocking your view of the action. You can fit 12 full-size basketball courts in there. Or 24 volleyball courts. It’s become the go-to spot for the Western United States sports circuit. Placer Valley Tourism poured about $34 million into this project because they knew that youth sports is a recession-proof industry.
Families travel. They buy burgers. They book hotels.
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The address 700 Event Center Drive Roseville CA 95678 represents more than just a building; it represents a pivot for the city of Roseville. For decades, the Placer County Fairgrounds were, well, just fairgrounds. They were a bit tired. A bit dusty. By rebranding the space as @the Grounds and dropping a world-class indoor sports facility right in the middle of it, the city basically signaled that they were ready to compete with Reno and Sacramento for the big-money weekend tournaments.
What Actually Happens at 700 Event Center Drive?
It isn't all just sweaty jerseys and whistles. While sports are the bread and butter, the flexibility of the space is kinda wild.
Because the floor is polished concrete and the ceilings are high enough to lose a drone in, the venue hosts everything from the Home & Garden Show to major corporate trade shows. During the height of the pandemic, it even served as a massive socially-distanced hub for various community needs. It's the ultimate "blank slate" venue.
Why the Location Matters
Roseville is the sweet spot. You've got the Westfield Galleria and the Fountains just a few minutes away. If a team travels from Medford or Bakersfield to play a three-day tournament at 700 Event Center Drive Roseville CA 95678, the parents aren't bored. They are shopping. They are eating at Mikuni.
The proximity to the I-80 and Highway 65 interchange is both a blessing and a curse. It makes it incredibly easy to reach from the airport (SMF is about 30 minutes away), but it also means the local infrastructure gets a workout when 5,000 people show up for a cheerleading competition.
Technical Specs for the Geeks
Let's talk logistics. If you're a vendor or an event planner, the "behind the scenes" stuff at 700 Event Center Drive Roseville CA 95678 is what actually matters.
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- Loading Docks: There are massive roll-up doors. You can literally drive a semi-truck onto the showroom floor.
- Ceiling Height: 35 feet of clear height.
- Lobby: A 10,000-square-foot glass-walled lobby that makes the place feel more like a modern airport terminal than a gym.
- Parking: They revamped the lots, but word of advice: if there is a "major" event, arrive thirty minutes earlier than you think you need to.
Navigating the Grounds
When you pull into the entrance off Junction Boulevard or Washington Boulevard, you'll notice the Roebbelen Center isn't the only thing there. You’ve also got the Johnson and Jones Halls, which are the older, more "classic" fairground buildings. They still get used for smaller exhibits or as overflow space.
But the jewel is definitely the new center.
Interestingly, the project was a massive gamble. Placer Valley Tourism (a non-profit) worked with the county to take over management of the fairgrounds. It was a 50-year ground lease. They basically said, "Give us the keys, and we'll turn this into a gold mine."
So far, the gamble has paid off. The economic impact is estimated in the tens of millions annually.
Practical Tips for Your Visit
If you are heading to 700 Event Center Drive Roseville CA 95678 for the first time, don't just wing it.
First, check the specific gate instructions. Sometimes for huge events, they'll funnel traffic through the Washington Blvd entrance and close off others to prevent neighborhood gridlock. Second, the food situation inside is "event food." It’s fine—hot dogs, pretzels, the usual—but if you want a real meal, you’re better off driving five minutes down the road to the various plazas on Roseville Parkway.
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Third, wear comfortable shoes. Even if you're just there to watch your kid play, you'll end up walking a mile just going back and forth from the bleachers to the restrooms. The scale of the building is deceptive until you're actually inside.
The Future of the Address
There are always whispers of more development. More hotels nearby. More infrastructure. The city of Roseville is growing at a clip that most California cities can only dream of, and the Roebbelen Center at 700 Event Center Drive Roseville CA 95678 is a cornerstone of that growth. It has turned a sleepy part of town into a weekend destination.
Whether you're there for a gun show, a bridge tournament, or a volleyball smash-fest, it's a testament to what happens when a city decides to stop being "just a suburb" and starts being a hub.
Actionable Steps for Visitors and Planners
If you're planning an event or attending one at this Roseville landmark, keep these specific logistics in mind:
- Check the @the Grounds Calendar: Don't rely on third-party sites; go straight to the source to confirm event times and gate openings.
- Download a Parking App: Occasionally, major events use digital payment systems for the lots to speed up entry.
- Book Hotels Early: If a "Power League" volleyball tournament is in town, hotels within a 10-mile radius of 700 Event Center Drive Roseville CA 95678 will fill up months in advance.
- Vendor Load-in: If you're exhibiting, use the Junction Blvd entrance for easier access to the freight doors at the rear of the Roebbelen Center.
- Local Eats: Avoid the midday rush by heading to the "Old Town" Roseville area nearby for local cafes that are often less crowded than the mall-adjacent chains.
The venue has fundamentally redefined what people expect from a municipal event space. It's clean, it's massive, and it's efficient. Just remember to bring a jacket—even on hot Roseville days, the industrial-strength AC inside that 160,000-square-foot box is no joke.