Why 1999 Avenue of the Stars Los Angeles CA 90067 Still Commands the Century City Skyline

Why 1999 Avenue of the Stars Los Angeles CA 90067 Still Commands the Century City Skyline

If you’ve ever driven down Santa Monica Boulevard and looked up at the cluster of shimmering towers in Century City, you’ve seen it. It’s hard to miss. 1999 Avenue of the Stars Los Angeles CA 90067 isn't just a random office building with a fancy zip code; it is a 39-story monument to West Coast corporate power. People call it the SunAmerica Center. Or they just call it "1999." Honestly, in a neighborhood packed with starchitecture, this glass giant manages to feel both understated and incredibly imposing at the same time.

Century City itself is a bit of a weird place if you think about it. It used to be the 20th Century Fox backlot. Tom Cruise once lived nearby, and the ghost of old Hollywood is everywhere, but 1999 Avenue of the Stars represents the "new" money—the legal titans, the private equity gurus, and the talent agents who actually run the town.

The Architecture of 1999 Avenue of the Stars Los Angeles CA 90067

Designed by the legendary firm Johnson/Burgee, the building was completed in 1990. Philip Johnson, the guy behind the AT&T Building in New York, brought that same post-modern sensibility here. It has this distinct, rose-colored granite facade mixed with gray-tinted glass. It’s sleek. It doesn't scream for attention like some of the newer glass boxes, but it has a weight to it.

The lobby is massive. High ceilings. Polished stone. It’s the kind of place where you instinctively lower your voice. You’ll see guys in $4,000 suits rushing toward the elevators, clutching leather portfolios like their lives depend on it. That’s just the vibe.

Space matters here. The building spans roughly 824,000 square feet. Because of its height—over 500 feet—the upper floors offer views that are frankly ridiculous. On a clear day, you can see the Pacific Ocean to the west and the Hollywood Sign to the east. If you’re a partner at a law firm on the 35th floor, that view is basically your silent partner in every negotiation.

Why the 90067 Zip Code is a Power Move

Geography is destiny in LA real estate. 1999 Avenue of the Stars Los Angeles CA 90067 sits in the heart of the "Golden Triangle" of business. You are steps away from the Westfield Century City mall—which, let’s be real, is more of a luxury lifestyle destination than a mall—and a short drive from Beverly Hills.

Traffic in this part of town is a nightmare. Everyone knows it. But people pay the premium to be at this address because it signals you’ve arrived. You aren't "in LA." You are in the boardroom of LA.

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The Tenant Roster: Who is Actually Inside?

You won't find many scrappy startups here. The rent is too high, and the security is too tight. Instead, it’s a fortress for established firms.

One of the biggest names associated with the building is SunAmerica, which makes sense given the building's common name. But over the years, the roster has evolved. You have major players in the financial sector, high-stakes litigation firms, and specialized investment groups. It’s a hub for "dry powder"—billions of dollars in managed assets waiting for the right deal.

The building is managed by Douglas Emmett, one of the largest real estate investment trusts in the region. They keep the place immaculate. It’s the type of management where the lightbulbs are changed before they even flicker.

Sustainability in an Aging Giant

You might think a building from 1990 would be a bit of an energy hog. Surprisingly, no. 1999 Avenue of the Stars has achieved LEED Gold certification. They’ve poured millions into retrofitting the HVAC systems and lighting. In California, where Title 24 energy requirements are brutal, staying green isn't just about PR—it's about staying profitable.

What Most People Get Wrong About Century City Offices

A lot of people think that with the rise of remote work, buildings like 1999 Avenue of the Stars Los Angeles CA 90067 would become ghost towns. That hasn't happened.

Why? Because in industries like entertainment law or private wealth management, the "handshake" still matters. You can’t close a nine-figure deal over a glitchy Zoom call with the same impact. The office at 1999 Avenue of the Stars is a tool. It’s a place to impress clients and a place to brainstorm in high-security environments where privacy is paramount.

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Also, the amenities have changed. It’s no longer just a desk and a chair. We’re talking about:

  • High-end fitness centers that rival Equinox.
  • On-site valet that actually knows your name.
  • Concierge services that can land a dinner reservation at the toughest spots in Beverly Hills.

If you’re visiting 1999 Avenue of the Stars Los Angeles CA 90067, prepare yourself for the parking garage. It’s a subterranean maze. It is clean and well-lit, but it is expensive. If you don't have validation, you’re going to feel it in your wallet.

The building is also incredibly secure. You aren't just wandering into the elevator bank. You need a badge, an appointment, and a reason to be there. This level of friction is exactly what the high-net-worth tenants want. They aren't looking for "collaborative open-concept" spaces where anyone can walk in off the street.

The Future of the Avenue of the Stars

With the D Line (Purple Line) subway extension eventually creeping closer to Century City, the way people get to 1999 Avenue of the Stars might actually change. For decades, it was a "car only" destination. The idea of a partner at a top-tier law firm taking the train seems wild now, but as LA evolves, the accessibility of this specific block is only going to increase.

Property values in the 90067 area have remained remarkably resilient. While other parts of DTLA have struggled with office vacancies, Century City remains the "it" spot. It’s the safe harbor for capital.

Actionable Insights for Businesses Looking at 1999 Avenue of the Stars

If you are considering moving your firm to 1999 Avenue of the Stars Los Angeles CA 90067, you need to look beyond the base rent.

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First, factor in the "Triple Net" (NNN) costs. In a building of this stature, the operating expenses, taxes, and insurance passed through to the tenant are significant. You aren't just paying for your square footage; you're paying for the prestige of the entire ecosystem.

Second, think about the floor plate. The building’s design allows for a lot of perimeter offices—the coveted "corner office" is a real thing here. If your firm’s culture is built on a traditional hierarchy, this layout is perfect. If you want a giant, open-plan tech vibe, you might find the columns and structural layout a bit restrictive.

Third, use the location for recruiting. Top-tier talent in LA often lives in Santa Monica, Brentwood, or the Palisades. Century City is the logical midpoint. It’s a much easier sell than asking a high-performer to commute all the way to Downtown or Hollywood.

Fourth, check the technology backbone. While the building is vintage 1990, the fiber optics and data infrastructure have been modernized. If you’re doing high-frequency trading or massive data transfers, the building's current capacity is more than up to the task, but always verify the specific "meet-me room" specs for your suite.

Finally, realize that 1999 Avenue of the Stars Los Angeles CA 90067 is about brand alignment. Being here tells your clients that you are stable, successful, and permanent. In a city that often feels like it's built on smoke and mirrors, this building is a very solid, very real piece of ground to stand on.

To secure a space here, you typically need to work with a tenant rep broker who specializes in the Westside market. Off-market deals are common, and "sublease" opportunities can often get you into the building at a lower entry point if you don't need a full 10-year term. Research the current stack of available floors through the Douglas Emmett portal to see which heights are currently vacant, as the price per square foot jumps significantly once you clear the 20th floor.