You’ve seen the cranes. If you have spent any time near the Fox River in downtown Green Bay lately, you know the skyline isn't what it used to be. It’s changing. Fast. At the center of this shift is 1330 on the River, a development that honestly feels like it was designed for people who are tired of the cookie-cutter "luxury" apartments that have been popping up everywhere lately. This isn't just another boxy building with gray vinyl flooring and thin walls. It’s something else entirely.
Location is everything. Seriously.
When people talk about living "downtown," they usually mean they want to be near the action but not necessarily in the middle of a loud bar district at 2:00 AM. 1330 on the River sits in that sweet spot. It’s located on South Washington Street, right along the Fox River State Trail. You’ve got the water on one side and the city's growing energy on the other. It’s walkable. It’s scenic. It’s actually quiet enough to get a good night's sleep, which is a rare find in urban development these days.
What makes 1330 on the River stand out from the crowd
The Fox River is the lifeblood of this city. Always has been. But for a long time, the waterfront was mostly industrial or underutilized. Developments like 1330 on the River are fundamentally changing how Green Bay interacts with its own geography.
Most people look at these floor plans and immediately notice the windows. They are massive. Natural light isn't just a "perk" here; it's the whole point of the architecture. If you're living on the river, you want to actually see the river. The design utilizes a modern, industrial-chic aesthetic that pays homage to the city's blue-collar roots while leaning hard into high-end finishes. We are talking about quartz countertops, stainless appliances, and those high ceilings that make even a smaller unit feel like a loft in Chicago or New York.
But it’s not just about the cabinets.
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The real value of 1330 on the River is the access to the Fox River State Trail. This trail stretches for miles. You can walk, bike, or run all the way down toward De Pere without ever having to dodge a car. For anyone who works a high-stress job or just likes to stay active, having that right outside your front door is a game-changer. It’s basically your front yard, minus the lawn mowing.
The layout and "vibe" check
Let's get real about the units. Some apartments feel like they were designed by someone who has never actually lived in a house. You know the ones—no storage, weirdly placed outlets, and a kitchen that barely fits a toaster. 1330 on the River feels lived-in. The open-concept layouts make sense. There is an actual flow between the kitchen and the living space, which is great if you’re the type of person who likes to host friends for a Packers game or a random Thursday night dinner.
You get choices, too.
Whether you are looking for a studio because you’re a minimalist who just needs a home base, or a two-bedroom because you need a home office that doesn't feel like a closet, the options are there. The pricing reflects the "luxury" tag, but when you factor in the proximity to the CityDeck and the quality of the build, the math starts to make sense for a lot of professionals moving into the area.
Connectivity and the Green Bay "New Urbanism"
Green Bay is experiencing a bit of a renaissance. It's cool to see. For years, the downtown area was a place you went for work and then left as soon as the clock hit five. Now? People are staying. 1330 on the River is a big part of that "live-work-play" ecosystem.
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You’ve got the Meyer Theatre just a short walk away. There's Hagemeister Park for outdoor drinks. There's the Farmers Market on Broadway, which is legendary. Living at 1330 on the River means you aren't just renting an apartment; you’re buying into a lifestyle where you don't necessarily need your car for every single errand.
- The CityDeck: Just a stroll away, offering fire pits, seating, and community events.
- Dining: You’re near Copper State Brewing Co. and a dozen other spots that define the local food scene.
- Convenience: Quick access to the highway if you do need to commute to Appleton or further north.
Parking is usually the nightmare of downtown living. Anyone who has lived in a city knows the "where do I put my car?" panic. 1330 on the River addresses this with dedicated parking options that don't force you to circle the block for twenty minutes every evening. It’s a small detail that makes a massive difference in daily stress levels.
Acknowledging the trade-offs
Look, I’m not going to tell you it’s perfect for everyone. It’s not. If you want a massive backyard with a white picket fence and a three-car garage, this isn't your spot. Urban living is a trade-off. You trade square footage and "quiet" for energy, convenience, and culture.
Some people might find the rent a bit steep compared to a suburban complex in Howard or Bellevue. That’s fair. But you aren't paying for just the four walls. You are paying for the view of the sunset over the Fox River. You are paying for the ability to walk to a concert or a bar without calling an Uber. It’s a value proposition that depends entirely on what you prioritize in your life right now.
Why the Fox River Trail matters more than you think
I want to circle back to the trail for a second because it’s the most underrated part of living at 1330 on the River. Most "luxury" apartments offer a gym. And sure, this place has fitness options. But a treadmill in a basement can’t compete with a 25-mile paved trail that follows the water.
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In the winter, the trail is still there for a brisk walk. In the summer, it’s the heart of the city. Being able to step out of your lobby and immediately be on a path that connects you to the rest of the region is a massive mental health boost. It’s "green space" that you don't have to maintain.
Technical details and smart features
We live in a world where your apartment needs to be as smart as your phone. 1330 on the River incorporates modern tech where it actually matters. Secure entry systems are a given, but the integration of high-speed fiber and energy-efficient appliances is what keeps the utility bills from spiraling.
The building materials also matter. New construction often gets a bad rap for being "paper-thin." 1330 on the River utilized modern sound-dampening techniques in the flooring and walls. You’re less likely to hear your neighbor’s 6:00 AM alarm or their choice in late-night television. It’s these "invisible" features that separate high-quality builds from the cheap ones that look good only in photos.
Professional management and community
Another thing people overlook: the management. You can have the most beautiful apartment in the world, but if the toilet breaks and no one answers the phone, it’s a nightmare. The team behind 1330 on the River has a reputation for being responsive. They handle the landscaping, the snow removal (a big deal in Wisconsin), and the general upkeep of the common areas.
There is also a sense of community building here. Common lounges and outdoor spaces are designed to encourage interaction. In a world where we spend so much time behind screens, having a place where you can actually meet your neighbors over a coffee or a beer is a nice touch.
The final verdict on 1330 on the River
If you are looking at the Green Bay market right now, you have a lot of choices. You can go for the older, renovated warehouses or the brand-new builds. 1330 on the River sits comfortably in the middle by offering the character of the waterfront with the reliability of brand-new construction.
It’s a bold choice for a city that is still figuring out its identity as a modern urban hub. But for those who want to be at the forefront of that change, it’s hard to find a better home base.
Actionable next steps if you're interested:
- Schedule a walk-through: Photos are great, but you need to feel the scale of the windows and the height of the ceilings in person.
- Check the trail access: Walk out the back door and see how easy it is to hit the Fox River State Trail. That’s your biggest "unlisted" amenity.
- Compare the commute: Map your drive from 1330 on the River to your office. You might find that living downtown actually saves you time because you're moving against the grain of typical suburban traffic.
- Visit at night: See the lighting, feel the vibe of the neighborhood after dark, and check out the noise levels. It’s the best way to know if a place truly fits your lifestyle.