Soho isn’t what it used to be, and honestly, that’s probably a good thing if you actually live there. For decades, the "real" Soho was defined by those massive cast-iron lofts closer to Broadway, but the noise and the tourists eventually turned those streets into a giant outdoor mall. Now, everyone is looking west. Specifically, they're looking at Hudson Square. At the heart of this shift is Greenwich West, or 110 Charlton Street, a building that basically proves you can build something brand new in Manhattan without it looking like a sterile glass box.
It’s a weird spot, historically speaking. This area used to be the Printing District. Think heavy machinery, ink-stained floors, and industrial grit. But walk down Charlton Street today and the vibe is totally different. It’s quieter. There’s a salt-air breeze coming off the Hudson River just a few blocks away. 110 Charlton Street doesn't try to fight that history; instead, it sort of leans into it with a design that feels like a hand-off between old-school New York and modern Parisian style.
The Architecture of 110 Charlton Street
Most new developments in New York look like they were designed by an algorithm. 110 Charlton Street is different because it was handled by Franco-Dutch design firm Loci Anima. They brought in Sébastien Segers, who is known for working with legends like Marc Newson. You can see it in the facade. It’s not just flat brick. It’s got these deep, recessed windows and curved corners that feel soft in a neighborhood made of hard edges.
The brickwork itself is worth a look. They used long, thin bricks that give the building a horizontal weight, making it feel grounded rather than just another skinny tower reaching for the clouds. It’s 30 stories tall, but it doesn't loom. It sits there.
Inside, the layout of these 170 apartments isn't your standard cookie-cutter setup. You’ve got ceilings that hit up to ten feet. That matters. In a city where "luxury" often means a 500-square-foot closet with a marble countertop, the vertical space at 110 Charlton Street actually provides room to breathe. The windows are framed in steel, a direct nod to the industrial heritage of Hudson Square, but they operate with the kind of precision you’d expect from a high-end European watch.
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Why the Location Matters Now
Hudson Square used to be a ghost town after 5:00 PM. Not anymore. 110 Charlton Street is positioned in a "sweet spot" between the frantic energy of Soho and the upscale calm of the West Village. You’re literally steps from the Hudson River Park. If you’ve ever lived in New York, you know that proximity to the waterfront is basically a cheat code for sanity.
The neighborhood has seen a massive influx of tech and media giants. Google’s billion-dollar campus is right there. Disney is setting up shop nearby. This isn't just a residential shift; it's a wholesale redefinition of what lower Manhattan looks like. People who work at these companies don't want to commute from uptown. They want to walk to work, and 110 Charlton Street is the primary residential anchor for that lifestyle.
Living in the Building
Amenities in New York are usually a gimmick. A "virtual doorman" or a "fitness corner" that’s just a treadmill in a basement. 110 Charlton Street actually put some thought into the shared spaces. The rooftop terrace is the standout. You get 360-degree views that include the Statue of Liberty and the World Trade Center. It doesn't feel like a public park; it feels like a private lounge.
The gym was designed by The Wright Fit. If you know, you know. It’s not just weights; it’s a space designed for functional movement. There’s a spa with a steam room and a sauna, because living in New York is stressful and sometimes you just need to sweat it out.
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Then there’s the automated parking. In Manhattan, a parking spot is worth more than a house in most of the country. Having a system that parks your car for you at 110 Charlton Street is a massive luxury that most people overlook until they're circling the block for 45 minutes on a Tuesday night.
The Interior Finishings
Sébastien Segers didn't just do the outside. He did the kitchens and baths too. We’re talking about Miele appliances and custom Molteni&C cabinetry. The marble isn't the cheap stuff either; it’s hand-selected.
But the real "flex" here is the flooring. They used wide-plank European white oak. It sounds like a small detail, but it changes the entire acoustics and light of the room. It feels warm. In many new builds, the floors feel like plastic. Here, they feel like a home.
What Most People Get Wrong About Hudson Square
A lot of folks still think of this area as "Soho Light." That’s a mistake. 110 Charlton Street is part of a distinct neighborhood identity. It’s more industrial than the West Village but more residential than the heart of Soho. It’s the kind of place where you can actually find a quiet coffee shop on a Saturday morning without fighting a line of influencers.
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The rezoning of Hudson Square in 2013 changed everything. It allowed for buildings like 110 Charlton Street to exist. Before that, you couldn't really build residential here on this scale. What we’re seeing now is the maturity of that plan. It’s a neighborhood that was built with intent, rather than just growing haphazardly.
Practical Insights for Potential Residents
If you’re looking at 110 Charlton Street, you need to be realistic about the market. This isn't an entry-level building. Prices reflect the fact that you’re in one of the most desirable pockets of the city.
- Check the views: Higher floors obviously have the river views, but the lower floors get a better look at the architectural details of the surrounding historic buildings.
- Evaluate the commute: You’re close to the 1, C, and E trains. It’s an easy walk to pretty much anywhere in lower Manhattan.
- Look at the taxes: Hudson Square has different tax implications than other parts of the city because of its business improvement district status. Do your homework.
- Visit at night: The vibe of Charlton Street changes significantly when the offices close. It becomes incredibly peaceful, which is rare for New York.
The "West Soho" moniker is mostly marketing, but the reality of 110 Charlton Street is very much grounded in quality. It’s a building for people who want the Soho lifestyle without the Soho headache. It’s about balance. You get the history of the printing district, the luxury of modern European design, and the convenience of being next to the biggest tech hubs in the world.
Next Steps for Moving Forward
- Schedule a private tour: Don't just look at the renderings. You need to feel the scale of the 10-foot ceilings and see the light coming off the river.
- Compare the layouts: There are 170 units with varying floor plans. Some favor open-concept living, while others feel more like traditional apartments.
- Explore the immediate blocks: Walk from the building to Hudson River Park. Then walk to the Google campus. See if that daily path fits your life.
- Review the offering plan: Work with a real estate attorney who understands the specific nuances of new developments in Hudson Square to ensure you understand the common charges and long-term building maintenance projections.