You’ve probably seen the ads. A sleek, screenless band worn by every podcaster and CrossFit athlete you follow. It looks cool, sure, but the pricing is honestly a bit of a headache. Most tech companies sell you a gadget and leave you alone. Whoop is different. It’s a membership. You’re basically renting the hardware to access the data.
When Whoop Black Friday 2024 rolled around, people were waiting to see if the company would finally make it affordable for the average person. They did, kinda. But if you didn't look at the fine print, you might have missed why this particular year was a turning point for the brand’s pricing strategy.
The Raw Numbers: What Actually Happened
Basically, Whoop slashed the price of their annual and 24-month memberships. The standard annual "Peak" plan, which usually runs you about $239, dropped to **$199**. That’s roughly a 17% discount. If you were looking to commit for the long haul, the 24-month membership saw a dip from $399 down to **$359**.
It wasn't just about the new members, though.
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Existing users actually got a seat at the table this time. Usually, loyalty in the subscription world gets you a pat on the back and a bill for full price. For Whoop Black Friday 2024, current members could "stack" a year onto their current plan for that same $199 price. This is huge because it effectively lowered the monthly cost to about $16.50.
Is that cheap? No. But it’s a lot better than the $30 a month some people were paying on the month-to-month legacy plans.
Why 2024 Was Different for the Hardware
There was a lot of chatter about the Whoop 5.0.
People were expecting a brand-new sensor.
Instead, the sale focused heavily on moving the 4.0 units while introducing tiered plans.
If you bought into the sale, you got the Whoop 4.0 hardware for "free" with the subscription. That’s their whole thing. But the real savings hidden in the 2024 event were in the accessories. We’re talking up to 70% off older band styles and 25% off their "Whoop Body" apparel—the stuff that lets you wear the sensor in your underwear or a sports bra so you can keep your wrists free.
The SportFlex and CloudKnit bands also saw their first real discounts, usually around 10-20% off. If you’ve ever tried to buy a spare band at full price, you know they’re ridiculously expensive for what is essentially a piece of stretchy fabric and some plastic.
The HSA/FSA Loophole Nobody Mentions
One thing that really made Whoop Black Friday 2024 worth it for a specific group of people was the tax-free angle. Whoop is one of the few wearables that is fully HSA/FSA eligible in the US.
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Think about that.
If you used your health savings account during the Black Friday window, you were paying the discounted $199 price using pre-tax dollars. Depending on your tax bracket, that effectively brings your "real" cost down even further. It’s a savvy move that most people ignore because they think of Whoop as a fitness toy rather than a medical-grade recovery tool.
Is It Actually Worth the Hype?
I've talked to people who hate the subscription model. I get it. Owning a Garmin or an Apple Watch feels more "permanent." But Whoop’s data on sleep and recovery is arguably more nuanced because it doesn't care about your steps. It cares about your heart rate variability (HRV) and how much strain you’re putting on your nervous system.
During the Black Friday rush, a lot of people jumped ship from Apple to Whoop because they wanted to "unplug." No screen. No notifications. Just a vibration when your alarm goes off.
What most people got wrong:
- The "Free" Device: It’s not a gift. If you stop paying the membership, the device is a paperweight.
- The Shipping: Even during the sale, many users in the UK and EU complained about high shipping costs and long wait times.
- The Commitment: You can’t just "try" it for a month at the Black Friday price. You have to pay the full year upfront.
Actionable Steps for the Next Sale
If you missed out on the Whoop Black Friday 2024 deals, don't just go and pay $239 today. That’s a rookie move.
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First, check for referral links. Most long-term users have a link that gives you a free month and a free device, which is often better than the "sale" price if you just want to test the waters.
Second, if you’re a student, first responder, or in the military, Whoop has a "Hero" discount that runs year-round. It’s usually about 10% off, which isn't as good as the Black Friday $199 deal, but it’s better than retail.
Lastly, wait for the spring. While Black Friday is their "Big One," they often run a "Mother’s Day" or "Father’s Day" promotion in May and June that mimics some of these savings.
If you're serious about tracking your recovery but hate the idea of a $30 monthly bill, your best bet is to save up and buy the two-year membership during the next major holiday window. It’s the only way to get the price down to a range that actually makes sense for a device without a screen.