You probably remember the yellow and blue signs. For decades, they were a fixture of suburban strip malls, a chaotic labyrinth of towering shelves filled with vacuum cleaners, Egyptian cotton towels, and those iconic "20% off" blue coupons that never seemed to expire. But then, it all vanished. The big-box stores went dark, the bankruptcy filings hit the news, and the "Everything Must Go" signs became the brand's final chapter in physical retail—or so we thought.
Honestly, the answer to who owns Bed Bath and Beyond is a lot more interesting than a simple corporate name change. It isn't just one person or a faceless bank. It is a phoenix-like reconstruction led by a reality TV star and a company that used to be its biggest rival.
The Short Answer: Who Owns the Brand Right Now?
As of 2026, the Bed Bath and Beyond brand is owned by a publicly traded company called Bed Bath and Beyond, Inc. (formerly known as Beyond, Inc., and before that, Overstock.com).
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If that sounds like a game of musical chairs, it’s because it is. In June 2023, while the "old" Bed Bath and Beyond was liquidating its assets in bankruptcy court, Overstock.com swooped in. They didn't buy the stores. They didn't buy the dusty inventory. They bought the intellectual property—the name, the website, the customer data, and yes, even the famous coupons—for a relatively modest $21.5 million.
The man pulling the strings today is Marcus Lemonis. You might know him as the "The Profit" guy from CNBC. He officially took over as CEO of the newly minted Bed Bath and Beyond, Inc. in January 2026 after serving as the executive chairman. He has a very specific, and some would say aggressive, vision for what the brand should be.
How Overstock Became the "Beyond"
It’s a weird bit of corporate history. Overstock.com spent twenty years trying to convince people they sold more than just leftover "overstock" items. They struggled with their identity. When the original Bed Bath and Beyond went bust, Overstock's leadership saw a golden ticket. They realized that people liked the name Bed Bath and Beyond much more than they liked the name Overstock.
So, they did something radical:
- They bought the BB&B name.
- They killed the Overstock.com brand (briefly).
- They renamed the entire company Beyond, Inc.
- They pivoted to an "asset-light" model, meaning they wanted to be an online marketplace without the headache of owning massive, expensive warehouses or thousands of retail leases.
But under Marcus Lemonis, the strategy shifted again. By late 2025, the company actually changed its corporate name back to Bed Bath and Beyond, Inc. and reclaimed the famous BBBY ticker symbol on the New York Stock Exchange. They decided to lean into the nostalgia.
The Real Power Players: Institutional Ownership
Since Bed Bath and Beyond, Inc. is a public company, it's technically owned by its shareholders. You could buy a share tomorrow and own a tiny piece of the "Beyond." But the people who actually influence the boardroom are the heavy hitters:
- Institutional Investors: Massive firms like BlackRock, Vanguard, and Tidal Investments hold a huge chunk of the stock. These are the "silent owners" who care about quarterly profits and stock price.
- The Individual Insiders: Marcus Lemonis owns a significant personal stake. Patrick Byrne, the eccentric founder of Overstock, was once the primary owner, but he has largely exited the picture following various controversies.
- The Partners: In a surprising twist, the company recently bought Kirkland’s Home. This means the same group that owns Bed Bath and Beyond now also owns those cozy home decor shops you see in malls.
Wait, Are the Stores Coming Back?
This is where things get really "Beyond." The original stores are gone. All of them. The thousands of big-box locations were liquidated and the leases were sold off to companies like Burlington, Spirit Halloween, and Michael's.
However, the new owners are experimenting with a return to physical retail. They aren't opening 50,000-square-foot behemoths anymore. Instead, they are launching smaller, curated shops and "shop-in-shop" concepts. Through their partnership and acquisition of Kirkland’s, you’re starting to see Bed Bath and Beyond branded products appearing in actual physical aisles again. It’s a hybrid model. Digital first, but with a "touch and feel" presence.
The Strategy: More Than Just Towels
Marcus Lemonis has been very vocal about his "Three Pillar Strategy." He doesn't just want to sell you a toaster; he wants to own the "Home Ecosystem."
Basically, the company is trying to expand into:
- Home Services: Think warranties, insurance, and maybe even financing for your home.
- Blockchain and "Tokenization": Through their subsidiary tZERO, they are looking at ways to use technology to track home values or even facilitate home transactions. It sounds futuristic, and frankly, a bit confusing for someone just looking for a new bath mat.
- Omnichannel Retail: Combining the massive online reach of the old Overstock with the brand recognition of Bed Bath and Beyond and the physical footprint of Kirkland's.
What Most People Get Wrong
People often think the original company just "reopened." That’s not true. The original Bed Bath and Beyond, Inc. (the one founded by Adrian Leinwand and Warren Eisenberg in 1971) essentially died in 2023.
The current version is a new entity wearing the old one’s clothes. It’s a "brand play." When you shop at the current website, you are interacting with the technology and logistics of the old Overstock.com, just with a much more recognizable logo at the top of the screen.
Practical Insights for Consumers and Investors
If you’re wondering what this means for your wallet or your portfolio, here are a few reality checks:
- The Coupons are Back: In a major move to win back legacy customers, the new owners have started honoring the old coupons—even the expired ones—in certain digital and partner formats. They know that blue piece of paper is their best marketing tool.
- Product Quality Shift: Because the "new" Bed Bath and Beyond uses a marketplace model, they don't always own the inventory. Quality can vary depending on the third-party seller, much like Amazon or Wayfair.
- BuyBuy Baby is Separate: While the parent company owned BuyBuy Baby for a while, those rights have been shuffled around. If you’re looking for cribs, the ownership there is a different branch of the bankruptcy saga, though the brands still collaborate.
- Stock Volatility: If you're looking at BBBY as an investment, keep in mind it’s no longer a traditional retailer. It’s a tech-heavy, asset-light experiment led by a high-profile CEO. It's built for growth, but it's risky.
The story of who owns Bed Bath and Beyond isn't over. It’s a live-action case study in how to resurrect a dead brand in the digital age. Whether Marcus Lemonis can turn a name associated with "20% off" into a "Home Operating System" remains the billion-dollar question.
To keep track of the company's progress, you should monitor their quarterly filings under the BBBY ticker or follow the "Beyond Home" updates on their corporate site. Checking the specific "sold by" information on their website will also tell you whether you're buying directly from the brand or a third-party partner.