Honestly, the wait for this movie felt longer than the book’s entire time on the New York Times bestseller list. If you’ve been scouring the internet trying to figure out how to stream It Ends With Us, you probably noticed a weird gap between its massive theatrical run and its appearance on subscription platforms. Sony Pictures, the studio behind the adaptation, doesn't have its own dedicated streaming service like Disney+ or Max. This makes things a little bit more complicated for us fans.
The movie, starring Blake Lively as Lily Bloom and Justin Baldoni as Ryle Kincaid, became a juggernaut. It raked in over $340 million globally. Usually, when a movie makes that much money, the studio keeps it in theaters as long as humanly possible before letting you watch it in your pajamas. But we are finally in the window where you can catch the flower-shop drama from your couch.
The current streaming landscape for It Ends With Us
Right now, you have a couple of different paths depending on whether you want to "own" the digital copy or just stream it as part of a monthly bill. As of late 2024 and heading into early 2025, the film has transitioned through several "windows."
First, let's talk about the big one: Netflix. Because of a long-standing "first-pay-window" deal between Sony and Netflix, the streamer gets exclusive rights to Sony's theatrical releases after they finish their initial home video run. This usually happens about 120 to 150 days after the movie hits theaters. Since It Ends With Us premiered in August 2024, it has finally landed on Netflix in several regions. If you have a subscription, that is your primary destination. No extra fees, just search for Lily Bloom and hit play.
But maybe you don't have Netflix. Or maybe you're in a region where the licensing deal is slightly different. In that case, the movie is widely available for digital purchase or rental on platforms like Amazon Prime Video, Apple TV (formerly iTunes), Google Play, and Vudu.
Buying it usually costs around $19.99, while a 48-hour rental sits at about $5.99. It’s a bit steep for a rental, sure, but if you’re hosting a book club watch party, it’s cheaper than four movie tickets and a bucket of overpriced popcorn.
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Why you can't find it on Max or Disney+
It’s a common mistake. People see a big blockbuster and assume it’ll end up on Max (formerly HBO Max) because that's where all the "prestige" dramas go. Or they think because Blake Lively has that "star power," it might be a Disney-adjacent property. Nope.
Sony is the "arms dealer" of the streaming wars. They don't have a horse in the race, so they sell to the highest bidder. In the U.S., that's Netflix. In other countries, like the UK, the rights might actually be held by Sky Cinema or Now TV. It pays to check your local listings, but for the vast majority of users, how to stream It Ends With Us begins and ends with a Netflix login.
The drama behind the scenes: Does it affect the watch?
You've probably heard the rumors. The "feud" between Justin Baldoni and Blake Lively dominated TikTok for months. Some people say it was a marketing ploy; others point to the fact that they didn't do press together as a sign of a massive rift.
Does this change how you stream it? Kinda.
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When you watch the film now, pay attention to the editing. There were reportedly two different cuts of the movie—one favored by Lively and another by Baldoni. The version you see on streaming is the theatrical cut, which many insiders suggest leaned toward Lively's vision. Seeing it at home allows you to pause, rewind, and really look at those scenes where the tension feels... perhaps a bit too real. It adds a layer of "meta-viewing" that you didn't get in the dark of a cinema.
Technical specs for the best experience
If you’re going to stream this, do it right. The cinematography by Barry Baz Idoine is actually quite lush, capturing the floral aesthetics of Lily’s shop and the sterile, cold atmosphere of Ryle’s apartment.
- Resolution: If you're buying on Apple TV or Amazon, ensure you're getting the 4K UHD version. Most platforms offer it at the same price as HD now.
- Audio: The film features a pretty evocative soundtrack (including Taylor Swift's "My Tears Ricochet," obviously). Use a decent soundbar or headphones to catch the nuances of the sound design during the more intense, emotional sequences.
- Subtitles: Given the heavy themes of the film, some of the dialogue is whispered or delivered with high emotional fragility. Turning on the CC (Closed Captions) can help you catch the lines you might miss over the sound of your own sobbing.
Addressing the controversy: The domestic violence themes
We have to talk about this. It Ends With Us isn't just a romance. It’s a heavy, often polarizing depiction of domestic abuse. When the movie first hit theaters, Colleen Hoover and the filmmakers faced criticism for how the film was marketed—some felt it was sold as a "fun, floral rom-com" rather than a serious look at a cycle of violence.
When you stream it at home, you have the benefit of a safe space. For many survivors, watching this in a public theater was a lot. Streaming provides the "pause" button. If a scene becomes too triggering, you can stop. You can walk away. You can process it in private. This is one of those rare cases where the home viewing experience might actually be superior to the theatrical one because of the emotional weight of the subject matter.
What’s next for the Colleen Hoover cinematic universe?
Because this movie was such a massive hit, everyone is asking about the sequel, It Starts With Us. As of right now, there is no official greenlight for the sequel. The "drama" between the leads makes a reunion look difficult, but money talks in Hollywood.
If a sequel happens, expect the same streaming pattern:
- A massive theatrical exclusive window.
- A digital "Premium Video on Demand" (PVOD) window for $20.
- A final landing spot on Netflix about 4-5 months later.
If you’re looking for something similar to stream while you wait for news on a sequel, check out Where the Crawdads Sing (also on Netflix/Sony) or Daisy Jones & The Six on Amazon Prime. They hit that same "book-to-screen" emotional sweet spot.
Practical steps for your watch party
If you’re ready to dive in, here is the most efficient way to get it done without wasting twenty minutes scrolling through menus.
Check your Netflix account first. If you’re in the U.S., it should be there. If it’s not appearing, it’s likely because of your specific regional licensing. Don't bother with those "free" streaming sites that pop up in Google searches—they are riddled with malware and the quality is usually a shaky cam-corded version from a theater in August. It’s not worth the risk to your laptop.
If you don't have Netflix, go to the Apple TV app or Amazon. Buying the movie for $20 is better than renting if you’re a "CoHo" superfan who plans on rewatching it every time you need a good cry. Plus, the digital "Extras" on Apple TV often include behind-the-scenes footage and interviews with the cast that you won't get on the standard Netflix stream.
Lastly, prepare yourself emotionally. Whether you loved the book or hated it, the film is a visually striking adaptation that handles its difficult themes with a specific kind of Hollywood gloss. It's a conversation starter, if nothing else. Grab some tissues, set your phone to "Do Not Disturb," and finally see what all the fuss was about.