Where to sell my underwear: The Reality of Making Money in the Used Lingerie Market

Where to sell my underwear: The Reality of Making Money in the Used Lingerie Market

So, you’re looking into where to sell my underwear. It sounds like a joke to some people, but honestly, it’s a massive, multi-million dollar industry that thrives on a very specific type of supply and demand. You’re not just getting rid of old laundry; you’re entering a marketplace that requires business savvy, a thick skin, and a serious commitment to personal privacy.

People do it for all sorts of reasons. Some need to pay off a credit card bill. Others just like the thrill of the side hustle. It's weirdly empowering for some, while for others, it's strictly transactional. Whatever your "why" is, the "where" is what actually matters if you want to get paid without getting scammed or doxxed.

The Big Players: Platforms That Actually Work

If you search for where to sell my underwear, the first names that usually pop up are PantyDeal, All Things Worn, and Sofia Gray. These aren't just fly-by-night websites. They are established ecosystems.

PantyDeal is basically the eBay of the used underwear world. It’s been around forever. You create a profile, upload some photos (not necessarily of your face, obviously), and start listing. They don't take a commission on your sales, which is rare. Instead, you pay for a premium membership to unlock certain features. It’s a high-traffic site, but that means a lot of competition. You have to stand out.

All Things Worn has a slightly different vibe. It feels a bit more modern, and they’ve got a massive community section. It’s not just about the transaction there; it’s about the interaction. Buyers on ATW often look for a "connection" or a specific persona. If you’re willing to chat and build a brand, this is a solid choice.

Then there’s Sofia Gray. This one is often cited by sellers who want a slightly "cleaner" interface. They take safety pretty seriously, which is a big deal in this niche. They do charge a commission (usually around 20%), but for many, the ease of use and the built-in escrow system make it worth the haircut on profits.

Why Social Media Is a Double-Edged Sword

A lot of people think they can just hop on X (formerly Twitter) or Reddit and start hawking their wares. You can. People do it every day. On Reddit, subreddits like r/UsedPanties (if it's active and not banned) or similar niche communities are hotspots.

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But here’s the thing.

Selling on social media is the Wild West. There is no protection. No escrow. No middleman to settle a dispute when a buyer claims they never got the package. You’re also doing your own marketing 24/7. You have to navigate the "time-wasters"—the guys who just want to chat for free and have no intention of buying anything. It’s exhausting.

If you go the social route, you need a dedicated "work" account. Never, ever use your personal handles. You’ll also need to be a pro at using third-party payment processors that don't ban "adult" transactions. This is a moving target. PayPal and Venmo are notoriously anti-SW (sex work) and will freeze your funds in a heartbeat if they catch wind of what you're selling.

The Logistics Nobody Tells You About

You might think you just wear a pair for two days and toss them in a mailer.

Nope.

Successful sellers are meticulous. They talk about "scent longevity." They use vacuum-sealed bags to ensure the "product" arrives in the condition the buyer expected. Shipping is its own beast. You should never use your home address as the return address. Ever. Get a P.O. Box or use a service that allows for anonymous shipping.

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Privacy is your most valuable asset.

Setting Your Prices

How much can you actually make? It varies wildly. A standard pair might go for $20 to $50. But the "add-ons" are where the real money is.

  • Extra days of wear: $5–$10 per day.
  • Specific activities (gym sessions, sleeping in them): $10–$20 extra.
  • Photos or videos of you wearing the item: This can double or triple the price.
  • Custom requests: These can go into the hundreds, depending on how "out there" the request is and your comfort level.

Staying Safe in a Grey Market

Security isn't just a suggestion; it’s the whole game. When you’re figuring out where to sell my underwear, you also have to figure out how to stay invisible.

Digital footprints are real. Scrub the EXIF data from your photos. This is the metadata that tells people exactly where and when a photo was taken. If you take a selfie in your bedroom, that photo might have your GPS coordinates buried in the file. Use an EXIF remover before you upload anything anywhere.

Use a VPN. Use a dedicated email address that isn't linked to your real name or your Facebook account. Use a stage name. Don’t show tattoos or birthmarks in your photos if they are recognizable. It sounds paranoid until it isn’t.

Is it legal? In most places, yes. You're selling a physical good. However, mailing certain items can technically fall under "obscenity" laws in very conservative jurisdictions, though prosecutions for mailing used clothing are virtually unheard of.

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The bigger issue is the taxman. In the U.S., the IRS wants their cut. If you make over a certain threshold (it used to be $600 on platforms like PayPal, though the implementation of the new rules has been messy), you will get a 1099-K. You have to report this income. It’s a business. Treat it like one. Keep track of your expenses—the cost of the underwear, the shipping supplies, the platform fees. These are all tax-deductible.

Realities of the "Hustle"

Don't expect to get rich overnight. Most sellers spend months building a reputation. It’s about reviews. Buyers want to know you’re "legit." They want to know the item is actually worn and that you’ll actually ship it.

It can also be mentally taxing. You will deal with some strange requests. You will deal with people who are disrespectful. You have to be able to set hard boundaries and stick to them. If you aren't comfortable with something, don't do it for any amount of money. There will always be another buyer.

Actionable Steps to Start Selling

If you've weighed the risks and you're ready to move forward, here is how you actually do it without losing your mind.

  1. Pick your platform. If you want ease of use, go with Sofia Gray. If you want maximum traffic and are okay with a monthly fee, try PantyDeal. If you’re a community-builder, All Things Worn is your spot.
  2. Create a persona. Pick a name that isn't yours. Decide what "vibe" your shop has. Are you the girl next door? The fitness junkie? The high-end lingerie enthusiast? Consistency sells.
  3. Invest in a P.O. Box. Do not ship from your house. This is non-negotiable for safety.
  4. Get the right supplies. Buy a pack of high-quality, zip-top bags and some discreet bubble mailers. "Discreet" means no "PantyStore.com" branding on the outside. Plain white or kraft mailers only.
  5. Take high-quality, anonymous photos. Use good lighting. Show the product clearly. Don't show your face or identifiable features.
  6. Set your boundaries early. Write them down. Decide what you will and won't do (e.g., "No face photos," "No meet-ups," "No bodily fluids"). Put these in your profile bio to filter out the buyers who don't align with your rules.
  7. Manage your money. Set up a separate bank account or a specific digital wallet for your earnings. This makes tax season much less of a nightmare.

Selling used items online is a legitimate way to earn extra cash, but it’s not "easy" money. It requires consistency and a high level of organization. If you treat it like a professional side business, you'll find that the market is much more navigable than the internet rumors suggest._