You’re sitting on your couch, watching a contestant spin that massive, glittering wheel, and you think to yourself, "Man, I should really go there." Most people still think they need to head to the same corner of Hollywood they've seen on TV since the Nixon administration. But things changed. Big time. If you showed up at the old spot today, you’d find a lot of history but zero Drew Carey.
For over five decades, the show lived at Television City. That's the iconic building on Fairfax and Beverly. It was legendary. But the show packed its bags recently. If you're looking for the Price is Right location now, you have to head slightly outside the chaotic heart of Hollywood. It moved. It's in Glendale now. Specifically, at Haven Studios. It’s a massive shift for a show that felt like it was literally built into the foundations of its old home.
The End of the Television City Era
Bob Barker practically owned Studio 33. It was officially renamed the Bob Barker Studio back in 1998 to celebrate the 5,000th episode. Walking into that room felt like walking into a time capsule. The carpet, the smell of stage makeup and nervous sweat, the echoing screams of "Come on down!"—it was all tied to that specific geographic coordinate.
Why leave? Money and real estate. Television City, which was originally a CBS property, was sold to a real estate investment firm called Hackman Capital Partners for $750 million. They decided it was time for a massive, multi-billion dollar renovation. That meant everyone had to get out. The Late Late Show ended its run there, and the soaps had to scramble. For the longest-running game show in history, this wasn't just a move; it was an eviction from its ancestral home.
It’s weird to think about. You’ve got fifty years of ghosts in one building, and then suddenly, you're loading Plinko chips into a moving truck. The transition happened during the summer of 2023, and the show officially began its new life in Glendale for Season 52.
Haven Studios: The New Price Is Right Location
So, where exactly is this place? Haven Studios is located at 4561 Colorado Blvd in Glendale, California. It's a state-of-the-art facility, but it lacks that "old Hollywood" grime that fans actually grew to love.
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The new stage is technically more advanced. The lighting is crisper. The sound is better. But for the die-hard fans who traveled from Iowa or Maine just to stand in the Fairfax line, Glendale feels a bit... different. It’s cleaner. More industrial. It’s located in a business-heavy area near the Los Angeles River, not far from the Griffith Park Southern Railroad.
What changed inside the studio?
Honestly, they did a killer job making it look familiar. If you're watching on a 4K TV, you might notice the colors pop a bit more. The "Big Wheel" is the same one—they didn't replace the icon—but the mechanisms behind the scenes are updated.
- The Audience Seating: It’s still intimate. They kept that "living room" feel where everyone is on top of each other, which is crucial for the energy.
- The Tech: The screens are sharper. LED technology has replaced some of the older, clunkier light boxes.
- The Entry: In the old days, you’d wait on the sidewalk of Fairfax, sometimes for twelve hours. Now, the check-in process at Glendale is a bit more streamlined, though no less intense for the super-fans.
The "Come On Down" Logistics
Getting tickets isn't like buying a movie pass. It’s a whole ordeal. You don't just show up at the Price is Right location and hope for the best. Everything is handled through On Camera Audiences (OCA).
You apply online. You get a voucher. You show up at your designated time. And then? You wait. You wait in a parking garage or a holding area. You get interviewed by the producers. This is the secret sauce. Stan Blits, the longtime co-producer and "man who picks the contestants," is looking for high energy. If you’re shy, you aren't getting on stage. You need to be "on" from the second you step out of your Uber in Glendale.
One thing that hasn't changed with the move: the dress code. You still see the custom T-shirts. "Pick me, Drew, I’m 80!" or "I traveled 3,000 miles for a new car!" The producers love that stuff. It shows commitment. Even in a shiny new studio in Glendale, the soul of the show is still the person wearing a neon yellow shirt with puff paint.
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Why Glendale is Actually Better (Maybe)
Look, Hollywood is a mess. If you've ever tried to park near the old Television City, you know it's a nightmare of permit zones and aggressive tow trucks. Glendale is a bit more manageable.
The new facility at Haven Studios was designed specifically to handle modern production needs. At Television City, they were fighting against 1950s infrastructure. Pipes would leak. The AC was temperamental. The move allowed the production team to build a "dream" setup. They have more room for the prizes—because let's be real, storing six SUVs and a dozen jet skis takes up a lot of square footage.
The move also allowed for better accessibility. The old studio had narrow hallways and awkward ramps. The new spot is built for the 2020s, making it easier for contestants of all abilities to navigate the "Big Wheel" area or the various pricing game sets.
What Most People Get Wrong About the Move
A lot of people think the show is "smaller" now. It’s not. The footprint is actually quite large. Others think it’s recorded live. It definitely isn't. They tape two episodes a day, usually on Tuesdays, Wednesdays, and Thursdays.
There's also a misconception that you can't visit the old location. You can still see the exterior of Television City on Fairfax, but it's largely a construction zone or restricted area now. It’s a shell. The heart moved to Colorado Blvd.
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Another big one: "The prizes are fake." No. The prizes are very real, and the taxes on them are even more real. If you win at the Price is Right location, you’re responsible for the California income tax on that prize. If you win a $40,000 car, be prepared to write a check for several thousand dollars before you even drive it off the lot. Many contestants actually decline the prizes because they can't afford the taxes. It’s the dark side of the glittering stage.
How to Get to Haven Studios
If you're planning a trip, don't just put "Price is Right" into your GPS and hope for the best. You'll end up at a souvenir shop on Hollywood Boulevard.
- Search for Haven Studios Glendale. This is the primary filming site for the current season.
- Plan for the weather. Even though you’re in a "new" location, you’re still waiting outside or in semi-covered areas. Los Angeles can be 65 degrees in the morning and 90 by noon.
- Parking. There is usually designated audience parking, but it changes based on production needs. Check your ticket confirmation from OCA religiously.
Is it worth the trip?
If you’re a fan of television history, yes. Seeing the "Big Wheel" in person is a bucket-list item. It’s smaller than it looks on TV, but it’s heavier. You can feel the vibration in the floor when someone gives it a real haul.
The energy in the room is unmatched. There is no other show where the audience is that invested in a stranger winning a toaster or a trip to Belize. When that music hits—the iconic theme composed by Edd Kalehoff—the hair on your arms stands up. It doesn't matter if you're in a 70-year-old building or a brand-new studio in Glendale. The magic is in the game.
Actionable Steps for Potential Contestants
If you want to do more than just see the Price is Right location and actually want to "Come on Down," follow this checklist:
- Book tickets months in advance. They go fast. Use the official On Camera Audiences site.
- Study the prices. It sounds nerdy, but watch the show for a week before you go. Prices for groceries and appliances stay fairly consistent within the show's "universe."
- Bring your ID. You cannot enter the studio without a valid government-issued ID. No exceptions.
- Dress in layers. The studio is kept at "refrigerator" temperatures to keep the cameras from overheating and the contestants from looking too sweaty.
- Bring your energy. The interview with the producer happens while you're standing in line. Treat every second from the moment you arrive as if you're already on camera.
The shift to Glendale marks a new chapter. It's the end of a half-century in Hollywood, but it ensures the show survives for another fifty years. The location changed, but the dream of winning a new car by guessing the price of Turtle Wax is alive and well.
Next Steps for Your Visit:
Before heading out, double-check your ticket's "Arrival Time." Arriving even 15 minutes late can result in your seat being given to a standby guest. If you're traveling from out of state, book a hotel in the Glendale or Burbank area rather than Hollywood; you'll save on commute time and avoid the worst of the 101 freeway traffic.