If you turned on QVC recently and felt like something was... off, you aren't alone. That familiar, high-energy glow of Jennifer Coffey is missing from the West Chester studios. After 13 years of being the "best friend" to millions of late-night shoppers and jewelry lovers, the inevitable happened. She’s gone.
Well, she isn't "gone" gone. She’s just not on your TV screen at 2:00 AM selling Isaac Mizrahi cardigans anymore.
When the news first broke in late 2024, fans were basically in a tailspin. We’ve watched her through marriages, her daughter Gabby’s graduation, and a thousand "sell-out" alerts. So, where is Jennifer Coffey from QVC going now that she’s hung up the IFB earpiece? It turns out, her "next chapter" isn't a pivot to a rival network or a quiet retirement in a rocking chair. It’s actually much more physical—and a little bit spiritual.
The Big Reveal: From Pitching Products to Downward Dog
Let’s cut to the chase. Jennifer Coffey didn't leave for HSN or ShopHQ. She left to build a community from the ground up—literally.
In early 2025, just weeks after her emotional New Year’s Eve sign-off, she let the cat out of the bag on Instagram. She’s the founder of The Phoenix Yoga, a studio located in the Wayne/King of Prussia area of Pennsylvania. For someone who spent over a decade under hot studio lights, the shift to a serene yoga space might seem like a 180-degree turn. Honestly, though, if you’ve followed her for years, it makes total sense. She’s always been the "inspiration" host, the one who talked about dreams as much as she talked about denim.
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She’s also launched The Phoenix Podcast.
It’s her way of keeping that connection alive without the pressure of moving units. She often mentions how she felt a "career crossroads" coming. She wanted to reach people on a deeper level. Not just "here's a great price on a Dyson," but "here’s how you actually get the life you want."
Why Did She Leave Her "Dream Job"?
Thirteen years is a lifetime in TV.
Jen often called QVC her dream job. And it was. But dreams evolve. In her departure announcement, she was pretty vulnerable about the fact that she was choosing to go for something that "scared" her.
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- Burnout? Maybe. The QVC schedule is brutal. We're talking overnight shifts and working every holiday.
- The "Hoda" Connection: She actually mentioned relating to Hoda Kotb’s departure from Today. That feeling of having a massive "virtual" family but needing to reconnect with your real one (and yourself) in the physical world.
- A New Calling: She’s married to Davinder Athwal now, and with her daughter grown, the timing just felt right to stop talking into a camera and start talking to people face-to-face.
Is She Done With QVC Forever?
Here is the part that trips people up. In her farewell post, she said she was "100% certain it is not the end of my time in this building."
Wait, what?
That usually means one of two things in the world of home shopping. Either she’s coming back as a guest brand ambassador (think like how Kathy Levine or other legends return), or she’s developing her own line of products. It is highly unlikely she’d walk away from those relationships completely. You don't spend 13 years learning the "ins and outs" of a multi-billion dollar retail machine just to throw the playbook away.
Don't be surprised if you see her back on the air in late 2025 or 2026, but this time, she’ll be the one sitting in the guest chair, not the one driving the show.
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What This Means for Your Favorite Shows
When Jen left, she didn't go alone. Her "partner in crime," Kerstin Lindquist, also exited around the same time. It felt like a mass exodus for the "Class of 2011."
- New Faces: QVC has been aggressively training a new crop of hosts. Jen specifically asked fans to "show them love" because it's a hard gig.
- The Shift to Social: QVC’s parent company, Qurate, is pivoting hard toward social media and livestream shopping. Jen’s move to build her own brand on Instagram and through her podcast aligns perfectly with where the industry is heading.
- Community Focus: The era of the "celebrity host" is shifting toward the "lifestyle coach."
How to Follow Her New Journey
If you’re missing your "Jen-fix," you don't have to wait for a reunion special. She is incredibly active on social media, particularly Instagram.
She’s been documenting the "busting a$$" phase of opening her studio—hiring instructors, picking out flooring, and dealing with the headaches of small business ownership. It’s a side of her we didn't see much on QVC: the gritty, entrepreneurial Jen.
Actionable Next Steps for Fans:
- Check the Podcast: Search for The Phoenix Podcast on any major platform if you want that same "best friend" advice she used to give during her shows.
- Visit the Studio: If you’re in the Philly/Wayne area, you can actually take a class at The Phoenix Yoga. It officially opened its doors in early 2025.
- Watch the Guest Spots: Keep an eye on the QVC program guide for "Special Guest" appearances. Many former hosts transition into "expert" roles for specific brands after a year-long non-compete clause expires.
The truth is, Jennifer Coffey isn't "going" to another channel. She's going "inward" and taking her community with her. It’s a gamble, but for a woman who spent 13 years telling viewers to "follow their dreams," she kind of had to follow her own eventually.