If you’ve spent more than five minutes on YouTube lately, you’ve probably seen the chaos and glitter of the Nelson family. They’re everywhere. With 16 kids and a house that looks like a literal castle, it’s no wonder people are constantly Googling where they actually hang out when the cameras aren't rolling. You're probably wondering exactly where the Not Enough Nelsons live in Utah and if that massive house is even real.
It is. And honestly, it’s even bigger than it looks on your phone screen.
The Nelsons are synonymous with the red rocks and blue skies of Southern Utah. Specifically, they are rooted in St. George, Utah. This isn't just a random guess; the family is deeply embedded in the local community, from the schools the kids attend to the businesses Tiffany and Benji have opened in the local mall.
The Famous Castle House in St. George
For years, the family has called their custom-built "Castle House" home. It’s located in a more secluded, upscale pocket of St. George. If you’ve seen the house tours, you know it’s a labyrinth of secret rooms, custom lofts, and enough marble to build a small monument.
St. George is a vibe. It’s vastly different from Salt Lake City. While the north gets buried in snow, St. George stays relatively warm, which is why you always see the Nelsons in t-shirts or swimsuits in the middle of January. The city is a hub for large families and "YouTube famous" creators, partly because the scenery is basically a permanent green screen of beautiful desert vistas.
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The neighborhood they live in is characterized by large lots and significant privacy. You won’t find them in a cramped suburban cul-de-sac. They need space. When you have nearly 20 people living under one roof—plus a film crew and enough Sephora hauls to stock a retail store—square footage isn't a luxury; it's a survival requirement.
Why Do Not Enough Nelsons Live in Utah and Not LA?
Most influencers eventually flee to Los Angeles or Miami. So, why do the Nelsons stay? It’s a mix of culture and family roots. Tiffany and Benji are deeply tied to the area and the LDS community, which is a massive part of their identity.
Utah is also "Vlogger Central."
- Tax Incentives: Utah is surprisingly friendly to businesses.
- Family Culture: The state is built for big families.
- The Content: The "Mormon Mommy Vlogger" niche is a powerhouse in the Utah economy.
Living in St. George allows them to maintain a sense of "normalcy"—or as much normalcy as you can have when fans recognize you at the Target on River Road. They aren't just faces on a screen; they are local business owners. In early 2025, Tiffany and Benji opened three different businesses in the Red Cliffs Mall, including a "Hot Dog on a Stick" franchise. This basically solidified their status as St. George fixtures.
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Moving Between the Castle and Maui
There was a lot of talk recently about the family moving away. If you follow the "NEN Fam" channel, you might have seen the videos about them spending significant time in Hawaii. It’s a confusing timeline.
Basically, they didn't fully leave Utah. They bought property in Maui and spent a massive chunk of time there—especially during the 2024-2025 period—but the "Castle House" remains their primary base of operations. They tend to "mass film" content in Utah because that’s where all the older kids live. With adult children like Kenn, Kass, and Bridger having their own lives and homes in the Utah area, the parents can't just move the entire operation to an island permanently without losing the "big family" dynamic that drives their views.
The Reality of Seeing Them in the Wild
If you’re a fan visiting St. George, you’ll likely see the family at the Red Cliffs Mall or the local Crumbl Cookies. They aren't hiding. However, there is a certain level of local etiquette. Most people in St. George are used to seeing influencers; it's kind of the town's main export at this point.
The kids go to local schools (though many have switched to homeschooling or private options as their fame grew). They participate in local dance competitions and cheerleading at gyms like Champion All-Stars. They are "normal" Utah residents who just happen to have five million people watching them eat breakfast.
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Practical Insights for Fans
If you're trying to understand the geography of their lives, focus on the Washington County area. While they occasionally travel up to Salt Lake City for bigger events or specialized shopping trips, their daily life is 100% Southern Utah.
- Don't go looking for the house. While the neighborhood is known, the family has dealt with security issues in the past. It’s a private residence, not a tourist attraction.
- Support their local shops. If you want a "Nelson experience," head to the Red Cliffs Mall. It’s where they actually put in the work as business owners.
- Check the weather. If it looks like 80 degrees and sunny in their "winter" videos, that’s just the St. George climate doing its thing.
The Nelsons have built an empire in the desert. While they might jet off to Maui or London for a "challenge" video, the heart of the "Not Enough Nelsons" brand is, and likely always will be, the red rocks of St. George, Utah.
If you want to keep up with their latest move or see if they've finally finished the latest renovation on the Castle House, checking their recent Saturday uploads is your best bet for the most current home status.