Alex Cooper doesn't do anything halfway. If you’ve listened to a single episode of Call Her Daddy, you know she’s basically the queen of oversharing—except when it comes to her "Mr. Sexy Zoom Man." For years, she kept his identity under wraps, dropping hints like breadcrumbs for the Daddy Gang to scramble over. So, when the news finally broke about her wedding to Hollywood producer Matt Kaplan, everyone had the same question: where did Alex Cooper get married, and how did she pull off a "private" ceremony when she’s one of the biggest stars on the planet?
Honestly, she went south. Way south.
The Secret Spot: Riviera Maya, Mexico
Alex Cooper and Matt Kaplan officially tied the knot on April 6, 2024, in the Riviera Maya, Mexico. They didn't just pick some random all-inclusive resort with a buffet and a crowded pool. They chose Belmond Maroma, a legendary luxury resort tucked between the thick jungle and the turquoise Caribbean Sea. It’s the kind of place that feels like a hidden sanctuary, which is exactly what Alex wanted.
She was pretty vocal on her podcast about her "wedding planning disaster" phase. She looked at Utah. She looked at London. She even thought about Tennessee. But Hawaii was a hard "no" because the beaches are public. Can you imagine Father Cooper trying to exchange vows while a random tourist in a floral shirt takes a selfie ten feet away? Not happening.
Belmond Maroma provided the privacy she craved. It only has about 72 rooms, so it’s small enough for a full buyout. This meant her guests could roam the property without running into strangers. It wasn't just a wedding; it was a curated vacation for her inner circle.
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A Ceremony That Broke the Rules
If you’re looking for a traditional walk down the aisle, you’re looking at the wrong bride. Alex told Vogue that she hated the idea of being "given away" by one man to another. She loves her dad—they’re incredibly close—but the symbolism just didn't sit right with her.
So, what did she do? She flipped the script.
Instead of walking from the back of the seating area toward the altar, she emerged from behind the altar itself. She walked toward her guests, and more importantly, toward Matt. She did it solo. It was a power move, honestly. Her brother, Grant, officiated the ceremony, and their dogs, Henry and Bruce, were the ring bearers. Because of course they were.
The Fashion: Five Gowns and a Pinterest Rabbit Hole
Let’s talk about the dress. Or dresses. Because there were five.
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Alex admitted she had no "vision board" for her wedding. No childhood scrapbooks. She actually found her ceremony dress on Pinterest. It was a custom Danielle Frankel silk wool ball gown. It had this structured internal corset and a dropped Basque waist that basically set the trend for every 2025 bride. It wasn't stark white; it was a soft pearl off-white that looked insane against the Mexican sunset.
But the party didn't stop there. Alex is a fan of archival fashion, and she leaned heavily into vintage for the rest of the weekend:
- The Rehearsal Dinner: A vintage 2011 Donna Karan tulle dress.
- The Reception: A 2003 Alexander McQueen silk chiffon corset dress.
- The Late-Night Party: A 1995 Versace lace-up corset top with a slinky skirt.
She was going for "effortless cool," and while most of us would look like we’re wearing a costume in 1995 Versace, she made it look like she just threw it on after a dip in the ocean.
Why the Location Mattered
The Riviera Maya wasn't just a pretty backdrop. It was about the "vibe." Alex and Matt wanted something that felt authentic and relaxed. They skipped the "first dance" entirely. Instead, they did a "first shot" with all their guests. That is so on-brand it hurts.
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They wanted a party, not a performance.
By the end of the night, things got a little wild. Following a tradition started by Alex’s dad, almost the entire wedding party—grandparents included—ended up sprinting into the Gulf of Mexico. There’s something kind of poetic about a high-profile celebrity wedding ending with everyone soaking wet in the ocean at midnight.
What You Can Learn from the Cooper-Kaplan Wedding
If you’re planning your own destination getaway or just obsessed with the logistics of celebrity nuptials, here are the takeaways:
- Privacy is King: If you want to actually enjoy your day, pick a venue with a layout that limits "public consumption."
- Tradition is Optional: If walking down the aisle with your dad feels weird to you, don't do it. Walk toward your guests. Walk with your dog. Do what feels right.
- The "First Shot" Strategy: If you hate the pressure of a choreographed dance, replace it with a collective toast. It shifts the energy from "look at us" to "let’s party."
Alex Cooper’s wedding worked because it wasn't a performance for the internet, even though the internet eventually saw it. It was a private moment in a quiet corner of Mexico that actually reflected who she is when the microphone is turned off.
Next Steps for Your Search:
If you're looking to recreate the Cooper vibe, look into boutique resorts in the Riviera Maya like Belmond Maroma or Hotel Esencia. You should also check out Danielle Frankel’s latest collections if you’re hunting for that specific "Basque waist" silhouette that Alex popularized.